The majority of my clients are from the trade publishing, market research and trend research industries. Here is a partial list of my current projects:
I work as a freelance beauty trend researcher and consultant for various companies, including London-based market research agency Stylus: doing live trend-scouting at international beauty trade shows and industry events to extensive store checks and retail research whilst travelling.
For UK market researcher Mintel and UK trade publishing company HPCI Media (www.cosmeticsbusiness.com) I report on the German and international C&T industry and the retail sector, with a strong focus on trend research and consumer insights. Article topics include market/sector reports; company and brand profiles; retail and industry trends, and trade show reviews. Over the last few years I’ve extended my focus to include the Asian beauty and retail markets.
For international organic trade magazine Organic & Wellness News (based in Ottawa, Canada) I cover the international organic cosmetics and natural foods industry.
I am also responsible for the localisation of Beautyjagd, the biggest organic beauty blog in Germany. I translate blog articles from German into English and then adapt the text for international readers; adding context, cultural notes or explanatory remarks without changing the essence of the text. Localisation work is fascinating!