Me. And This Blog

Welcome to! My name is Annemarie Kruse and I am blogging here as “Annika”.
I’m an international beauty trend researcher, consultant and trade journalist with the working languages English and German. I was born in Japan, grew up in Germany and went to university in the UK. After graduation I moved to London and worked in trade publishing for five years. Since 2006 I have been living and working in Berlin, my favourite German city.

My area of expertise is the German cosmetics and retail industry, with a strong focus on secondary market research, brands and companies, consumer insights and retail trends. I also write about the German and European organic food and beauty industry. Most of my clients are from the trade publishing, market research and trend research industries.

Another key area within my professional field is international beauty and retail trend research – demographic trends, trends in consumer behaviour and brand perception, retail and marketing trends – as well as trend-scouting; with a particular focus on the Asian cosmetics and retail markets.
I am listed on Xing and LinkedIn; feel free to connect with me. You can also reach me at al.kruse (at) (substitute “@” for “at”), get in touch with me on Instagram (@annika_trendtraveller) or use the contact form below.

ÜBER MICH: Ich bin Fachjournalistin und Trend-Researcher (Consulting) in der Kosmetikindustrie und der Retailbranche. Meine Arbeitssprachen sind Deutsch und Englisch und ich schreibe auf beiden Sprachen für verschiedene Magazine, Fachzeitschriften und Blogs.

Meine fachliche Schwerpunkte/Themengebiete umfassen: die deutsche und europäische Kosmetik- und Konsumgüterbranche (Marken und Unternehmen), Einzelhandel, Markt- und Trendforschung (besonders Sekundärforschung und Consumer Insights/Consumer Trends), Naturkosmetikindustrie und die Bio-Branche (Food und Non-Food); sowie die asiatischen Kosmetikmärkte, besonders Japan, Korea und China.

Schreiben Sie mir eine Mail (al.kruse (at), nutzen Sie das Kontaktformular oder kontaktieren Sie mich über Instagram (@annika_trendtraveller), Xing oder LinkedIn.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.