This year’s Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place from 26th to 27th September 2017. I have just counted back and this was my sixth Branchenkongress conference; I first attended the event in 2011 when organisers Messe Nuremberg and Naturkosmetikverlag moved the conference from Nuremberg to Berlin. Here you can find my show reports for Naturkosmetikbranchenkongress 2013, Naturkosmetikbranchenkongress 2014 (Day One), Naturkosmetikbranchenkongress 2014 (Day Two), Naturkosmetikbranchenkongress 2015 and Naturkosmetikbranchenkongress 2016.
Has it been six years already? Wow. And this reminds me, Natural Cosmetics Conference also celebrated its 10th anniversary in 2017: Happy Birthday Naturkosmetikbranchenkongress!
This conference report will be a bit shorter than my usual articles because I am flying to Asia very soon (Tokyo, Taipei and Hong Kong for Cosmoprof Asia 2017!) and there is still much to do before I leave.
However, I will of course cover the most important lectures and panel discussions. Key topics this year included the challenges (and opportunities) of digitalisation for retailers and brands, how to market to the Millennials demographic and – particularly interesting – the organic beauty markets in East Asia!
The latest issue of Organic & Wellness News has just been published – you can download the pdf for free on the company’s website. This edition includes three of my articles:
- Asian beauty goes organic (p.12) – a round-up of some of the interesting organic newcomer brands I saw at Cosmobeauty Seoul 2017 and China Beauty Expo 2017.
- Top 5 Organic Food Retailers in Germany (p.29-p.30) – the first installment of a new OWN article series which looks at the leading organic food retailers in various international markets.
- Next Organic Start-Up Awards 2017 (p.30) – a round-up of the 2017 winners in this unique start-up competition.
If you follow me on Instagram you’ll know that I am currently in Seoul. And I’m so happy to be back! The main event here was, of course, Cosmobeauty trade show which took place from 27th-29th April 2017. It was my second time at Cosmobeauty – you can read my show review about Cosmobeauty 2016 here – and it feels like it was a different trade show. Although I liked Cosmobeauty 2016 I almost prefer this year’s show – and not just because there were so many new organic beauty brands to discover!
Well, Europe’s biggest organic beauty trade fair Vivaness and its companion show Biofach (the world’s biggest organic food show) have come and gone.
This year the two trade fairs took place from 15th to 18th February 2017 in Nuremberg. According to organisers Messe Nürnberg, more than 50.000 visitors from 134 countries visited the two trade shows. There were 2,785 organic exhibitors in total (259 of these brands/companies were at Vivaness) and this year’s Country of the Year was the host country, Germany.
As always, it was an exciting and exhausting four days! This was my fourth trade show (if you’re interested: here are the Vivaness 2014, Vivaness 2015 and Vivaness 2016 articles). And now, without further ado and in no particular order, here are my favourite brand discoveries at Vivaness 2017!
Here is the PDF version of Organic & Wellness News Spring Edition 2017, which includes four articles written by me:
- A preview of Vivaness 2017 trade show (page 28)
- An overview of the Fair Trade market in Germany (page 28)
- A feature on DIY Beauty (page 1/23)
- And a look at the organic beauty market in the US (page 21).Enjoy!
From 27th to 28th September 2016 the annual Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place here in Berlin.
This year, the conference focused on digitalization and its effect on the consumer: how the constantly growing connectivity is changing our society and altering consumer behavior and consumer expectations. The digital world is transforming existing retail structures, market dynamics and brand management, but it also creates exciting new opportunities for companies, brands and consumers. Excellent presentations, a great keynote speaker and interesting panelists and attendees made this one of my favourite Branchenkongress events so far.
Click on the link below for a review of the conference. Be warned though, this is one of my longer reports (I had my laptop with me so my notes are very detailed indeed)!
The latest issue of Organic & Wellness News has just gone online: we have published an e-paper with Asia-specific content on the occasion of Natural Products 2016 trade show which will take place in Hong Kong this August. I contributed two articles: an interview with industry expert Mei Graefe on the cross-border e-commerce business in mainland China and an interview with Brenda Lee, founder of Hong Kong’s biggest organic perfumery chain Beyorg. Enjoy!