The 23rd edition of Cosmoprof Asia was amazing and super busy. It was my fifth visit to Asia-Pacific’s largest C&T trade show and by now I know many of the exhibiting beauty brands and companies.
Cosmoprof Hong Kong is a great place to meet up with people because almost everyone in the Asia-related international beauty industry tends to be there. The trade show has become a very social event for me, with lots of meetings and coffee dates. It’s so much fun catching up with everyone!
And although this means less time to walk the floor and check out exhibitors and brands, Cosmoprof Asia – the finished cosmetics/retail beauty part of the C&T trade show – is so big that you never manage to see everything anyway. There are only three days allocated to the HKCEC trade show and even if you start at 9.30am sharp (which is when the halls open) and stay until 6pm, the days are never long enough.
Still, I managed to post a total of 30 Instagram pics/brand profiles during those three days – well done me! – and now I’ll introduce the most interesting of these brands (plus a few others that didn’t make it into my Insta coverage) in more detail.
Click on the link below for more info!
Here are my SPC articles about Cosmobeauty Seoul 2018 and China Beauty Expo 2018, highlighting the most interesting brands and product innovations that I saw at the two trade shows. [Copyright: HPCi Media]
If you’re interested in reading more about Cosmobeauty and CBE you can also refer to the individual trade show reviews I posted on my blog (simply scroll further down the page).
The first stop on my Asia trip this May was Seoul, for Cosmobeauty 2018 trade show (check out my trade show review here) but also to do my customary store research. This is something I do whenever I travel; even if I have visited the country/city before.
I visit as many health & beauty retailers as possible; at least one chain per distribution channel: drugstore, perfumery, department store, organic store (or equivalent) and whatever specific retail channel a particular country might have.
And then I spend hours in-store until the security staff and/or sales personnel is starting to give me suspicious looks ; ). I’m checking out the products that are displayed on the shelves: are there any interesting new beauty launches – any new key ingredients? Product types? Packaging designs?
Does the retailer have any own label brands and if so, what do they look like? Is there just one own label range or a diversified portfolio of proprietary product ranges? What is the overall percentage of domestic brands vs. international brands? And what do the retail chains look like; do they offer any in-store services, features or activities to make shopping in a bricks ´n mortar store more exciting?
I also take pictures, usually discreetly because retailers in Asia often forbid you to photograph their products or store interiors. Case in point: Chicor and Olive Young (more info in the article!); in one particular Olive Young store I was told no less than three times (by three different staff) that taking photos was not allowed! Although I am a law-abiding citizen by nature I tend to disregard these strictures and as a result I’ve become very good at clandestine photography : )
This was my fifth visit to Seoul and after the first couple of days I was struck by how rapidly the Korean beauty retail market is changing at the moment. And it all started less than two years ago.
There are three (!) new beauty retail chains on the market which offer a European-style perfumery multi-brand concept (and for the Korean beauty market this is is nothing less than revolutionary – again, more info on this in the article!) while drugstore market leader Olive Young is hastily refurbishing its stores across the capital in a scramble to keep up with all of the new competitors.
One week was barely enough to visit all of these new retailers and because so much is happening in the Korean beauty market at the moment, I think it is time for an overview article on all of the new beauty retail chains (with plenty of high-res pictures, of course).
Click on the link below!
A few days ago I returned from Shanghai, the last stop on my three-week research trip to Asia. My main focus here was China Beauty Expo, the most important beauty trade show in mainland China.
However, I also managed to visit two new bars (Sober Company and Woo Bar; both very much worth a visit!) and explored the very cool M50 Shanghai Art District on Monashan Road (an old factory site converted into an art/gallery space. I have now become a big fan of contemporary Chinese porcelain art!). I also spent a considerable amount of time just walking around the city centre streets, taking pictures of Shanghai’s surreal-looking and amazingly varied cityscape.
But back to the trade show! The 23rd edition of China Beauty Expo took place from 22nd to 24th May 2018 in Shanghai’s Pudong International Exhibition Centre (SNIEC) – for a more detailed description of the exhibition centre’s layout (with pictures) check out my China Beauty Expo 2017 article.
My impression was that this year’s CBE was somehow more structured (a little better organised, perhaps?) and also more international than CBE 2017 – there was a special registration gate for „foreign visitors/media“ which they didn’t have last year (at least not that I remember!) and there seemed to be more Western beauty brands amongst the exhibitors.
Don’t get me wrong, CBE was still overwhelming; bustling, chaotic and completely crowded with visitors, including families and children – tickets are free and anyone can visit; you don’t need trade visitor credentials. The halls featuring primarily Chinese exhibitors were especially popular amongst the local visitors – most of the companies offered free skin care treatments, raffles and freebies.
But this year the show felt much more manageable; probably because I knew what to expect and I also knew which subway station was the best option for the trade show! If you’re interested: it’s the last stop on Line 7, Huanmu Road, which connects to Kerry Parkway shopping center and the Kerry hotel. So much more pleasant than Longyang Road which the official website tells you is the closest station for SNIEC.
But now let’s jump straight in! Click on the link below to read more about some of my favourite brand discoveries at China Beauty Expo 2018.
The 2018 edition of Korean C&T trade Cosmobeauty Seoul took place from 9th-11th May in Seoul’s COEX exhibition centre. It was my third Cosmobeauty visit (for more information, check out my reviews for Cosmobeauty 2016 and Cosmobeauty 2017) and – just like last year – it was a very worthwhile trade show.
I noticed more Western faces this year (and they were not just buyers) and many international K-Beauty/Asian beauty bloggers. It was an exciting two days. And without further ado: click on the link below for a list of my favourite brand discoveries (and re-discoveries!) of Cosmobeauty 2018.
Here are the PDFs of my three most recent articles for SPC Magazine: show reviews of Cosmoprof Asia 2017 (February 2018 edition) and Cosmetokyo 2018 (April 2018 edition), plus one of my favourite SPC repeat assignments: Germany Country Profile 2017; a round-up of what’s been happening in the German beauty retail market over the past year!
I’ve just consulted my files and this is my ninth Germany retail report (2006-2009 and then again 2013-2017). Wow. Back in 2006/2007, department store chain Karstadt was still called Karstadt Quelle, perfumery retailer Douglas still belonged to the Kreke family and drugstore chain Schlecker was still an aggressive force in the German drugstore channel. How times have changed…
Anyway, enjoy the articles. Copyright: HPCi Media.
I just returned from Bologna in Italy where I visited the 2018 edition of Cosmoprof Bologna, the largest C&T trade show in the world. This was my third time at Cosmoprof Bologna although the first visit in 2016 was a bit of an overnighter (I still managed to post a long 2016 trade show review, check it out here!). And if you’re interested: here is my Cosmoprof Bologna 2017 trade show review.
According to organizers BolognaFiere and UBM, more than 250,000 visitors attended Cosmoprof Bologna 2018 which is an increase of 11% compared to the previous year. Exhibitor numbers grew to 2,822 companies and brands from 70 regions; this figure also includes exhibitors at Cosmopack, the packaging/manufacturing/OEM side of Cosmoprof.
The format of the trade show changed again this year. There are three parts of the show: Cosmopack, Cosmo Perfumery & Cosmetics (including Cosmoprime) and Cosmo Hair & Nail & Beauty Salon (the total of these three shows is “Cosmoprof Bologna”). Cosmo Perfumery & Cosmetics focuses on retail/finished cosmetics (anything you might see in stores) while Cosmo Hair & Nail & Beauty Salon is for professional hair and nail beauty brands.
The Cosmoprime trends hall – a trade show feature that had been introduced in 2017 – returned in 2018; as did the Extraordinary Gallery which was divided into two sections this year: Extraordinary Gallery Green Selection (for indie and newcomer brands with a green positioning) and the “normal” Extraordinary Gallery; plus a Green Prime selection for masstige and luxury green-positioned brands. Still with me? Also in Cosmoprime: the Tones of Beauty showcase, an area that is dedicated to multicultural and ethnic brands.
To make things even more confusing there were two sets of opening times this year: Cosmopack, Cosmo Perfumery & Cosmetics and Cosmoprime opened from 15th to 18th March 2018; Cosmo Hair & Nail & Beauty Salon took place from 16th to 19th March 2018.
My main focus this year was Cosmoprime (I spent 2 ½ days there; it was just so packed with interesting brands and trends!) but I also spent half a day at the Green & Natural Hall 21N and one day wandering around the “normal” Cosmo halls (including the country pavilions).
And after this rather long introduction: click on the link below to read more about my favourite brand discoveries at Cosmoprof Bologna 2018. And be warned: this is my longest trend-traveller.com trade show review yet! As always, brands are not listed in any particular order although I have added separate sections for newcomer brands and men’s brands (of which there were many!).
Well, Vivaness 2018 has come and gone. The 11th edition of the trade fair took place from 14th to 17th February 2018 together with sister show Biofach, the biggest organic food trade show worldwide. I actually had to go through my old show reports to count how many times I’ve attended this trade show; 2018 was my fifth Vivaness visit.
In total there were 3,218 exhibitors at both shows (275 of these companies and brands were Vivaness exhibitors) which is a big increase compared to 2017 – check out my show reviews for Vivaness 2014, Vivaness 2015, Vivaness 2016 and Vivaness 2017.
This year’s trade fair seemed to feature more small and newcomer brands than previous years (especially in the newcomer Breeze exhibition area) which was fabulous – after all, this is one of the main reasons why I love visiting trade shows: new brand discoveries!
Which is also why this show review will focus on international niche and start-up brands (many of which you’ll recognize from my Instagram feed). Also, with a few exceptions, these are all brands that I’ve never written about on trend-traveller, so this is quite exciting for me as well. I’ve grouped the brands by country, but in no particular order.
And now, click on the link below to read more about my favourite brand discoveries at Vivaness 2018!
I just returned from Cosmetokyo, Japan’s biggest C&T trade show. My last Cosmetokyo visit was four years ago; Cosmetokyo 2014 actually was my very first Asian trade fair! Back then, Cosmetokyo took place in October which worked well with the dates for Cosmoprof Hong Kong (mid-November).
Anyway, over the past three years Cosmetokyo has continued to expand in terms of exhibitor and visitor numbers; in 2015 the trade show date was shifted from October to January and after Tokyo Big Sight exhibition centre became too small for the trade fair, Cosmetokyo moved to Makuhari Messe convention centre in 2018.
Cosmetokyo 2018, the 6th edition of the trade show, took place from 24th-26th January. The first day was a little disorienting; the trade fair has changed so much in the last few years. In 2014 the exhibitors were primarily from Japan and it was very much a domestic showcase.
At Cosmetokyo 2018, however, more than a third of the trade show’s exhibitors came from outside of Japan, and there were many country pavilions and international companies that it took me a while to find my bearings. But then I did and I enjoyed the trade fair tremendously, meeting exciting new brands and re-discovering old favourites.
In 2018, Cosmetokyo organizers Reed Exhibitions Japan had added a number of new features, including a new and very interesting section of the show – Inner Beauty. The entire trade show constellation – Cosmetokyo and its sister show Cosmetech together with Inner Beauty and Beauty & Health Foods Expo (another new show section in 2018) – was renamed Health & Beauty Week Tokyo. And there were a few other smaller shows which took place concurrently with Cosmetokyo, like Health & Beauty Goods Expo and Lifestyle Expo Tokyo 2018.
And now, after this lengthy introduction: click on the link below for more information about some of the interesting brands I met at Cosmetokyo 2018!
I first came across Hong Kong-based beauty company Kimature at China Beauty Expo 2017 in Shanghai this May and was immediately intrigued by this unusual organic beauty brand. Not only are Kimature’s products based on TCM (Traditional Chinese Medicine) plant extracts but the brand’s cosmetics are manufactured right there in Hong Kong with locally sourced herbal ingredients.
When I was in town a few months ago for Cosmoprof Asia 2017 I met up with founder Kim Chen and her husband Edward Ian and asked them a bunch of question about their company. Click on the link below for more information about Kimature’s products and the concept behind the brand.