This was my third visit to China Beauty Expo, the biggest C&T trade fair in mainland China, and every year the show becomes more manageable. Don’t get me wrong, it is still huge: in 2019 there were more than 3,500 exhibitors, 27 exhibition halls and 50 VIP halls (mostly tents) on a quare footage of 260,000 sq m. CBE is also still super crowded – tickets are free and anyone can attend, i.e. there’s no trade visitor accreditation; simply turn up, fill in a form and that’s it. However, I now know what to expect and that’s makes things much easier.
China Beauty Expo 2019 took place in the Shanghai New Exhibition Centre (SNIEC) in Pudong, just like last year. I do like the layout of this trade show centre – it might be massive but the triangular shape of the fair grounds make navigation easy and you can just cut across the grassy enclosure if you’re in a hurry. For more info on SNIEC, the hall layout and what the whole CBE experience is like, check out my show reports of China Beauty Expo 2017 and China Beauty Expo 2018.
And now, click on the link below to read more about China Beauty Expo 2019 and my favourite brand discoveries!
This was my third visit to Cosmobeauty Seoul and I must say, this trade fair is getting better every year. The 2019 edition took place from 9th-11th April 2019 and it was so busy; it definitely felt much more crowded than last year. Official figures confirm this: according to the organisers 52,376 visitors attended the 2019 trade fair (last year’s Cosmobeauty attracted 50,673 attendees). And, on a personal note, there were so many Westerners/foreigners amongst the visitors this year!
I remember my first Cosmobeauty in 2016: there were just a handful of foreign faces then. I guess it goes to show how K-beauty continues to influence the international beauty industry. Or something. Anyway, if you’re interested in the trade show review of my previous visits, you can check out Cosmobeauty 2016, Cosmobeauty 2017 or Cosmobeauty 2018.
And here are the official facts and figures about Cosmobeauty 2019! The exhibition space reached 11,088 m2 this year and there were around 520 exhibition booths with a total of 373 exhibitors from 13 countries – a significant increase compared to the 2018 edition of the show with its 342 exhibitors. The majority of exhibitors – 308 companies – were Korean, the remaining 65 companies came from Europe, China, South East Asia and the US.
Cosmobeauty 2019 also felt a lot more trend-driven than the previous shows – exhibitors came from the organic/natural sector and from the green/clean category; there were several young millennial-style brands and quite a few start-ups. The organisers also added some exciting features in 2019: a new section was the “Rookies of the Year” showcase which introduced interesting new exhibitors and their product innovations. Altogether a very exciting show!
And now let’s jump straight in! Click on the link below to read about some of my favourite brand discoveries.
This was a bit of an impromptu trade show visit! Visiting the big Chicor flagship in Gangnam I discovered Korean skin care brand Toun28, started following them on Instagram and saw in their Instastories that they were exhibiting at a COEX event called Getitbeautycon this weekend.
Then I googled Getitbeautycon and found out that this is an annual beauty expo organised by popular Korean cosmetics reality show, Get it Beauty. As you might expect Getitbeautycon is a lifestyle-ey event rather than a serious trade show – hordes of Korean beauty bloggers, Q&As with celebs and influencers, brand promotions and activities, live makeovers and workshops, freebies and selfie corners; you get the idea : )
I really wanted to get the opportunity to look at the Toun28 products in more detail (the Chicor only had a partial selection) so I decided to check out the expo, and I’m so glad I went! I spent most of Sunday at the show and really enjoyed myself, discovered some interesting new brands and even met some old favourites.
Click on the link below for pictures and brand discoveries from the 2019 edition of Getitbeautycon! Spoiler alert: if you follow me on Instagram you’ll have seen these brands in my feed already. However, I can be so much more expansive in a blog article than within the restrictive Instagram word limit : )
Cosmoprof Bologna becomes more fun every year. This was my third visit to the world’s biggest C&T trade show (well, the fourth if you count my Cosnova-sponsored overnight visit from 2016 – and while I’m at it, here are my trade show reviews from 2017 and 2018!).
By now I know the basic layout of the halls (although I still get lost in the CS (Centro Servizio – press office, event rooms, store, pharmacy, post office etc.) every single time because the different sections are just so badly signposted!).
I know which buses go to the trade show from the city centre (an important consideration when selecting my accommodation!) and, almost more importantly, which of these bus lines are diverted on the weekends because Bologna’s historic city centre turns into a pedestrian zone on Saturdays and Sundays.
And I can rest assured that I won’t need need to get morning espresso fix in the city before heading to the trade show centre (like I would in any German city) because the cafés in Bologna Fiera serve excellent espresso for 1.20 Euro and a 1 ½ littre bottle of water retails for 3 Euro. Water and caffeine, two trade show essentials!
Click on the link below for an overview of some of my favourite brand discoveries at this year’s Cosmoprof Bologna!
Ah, Vivaness. The biggest (and most exciting) organic C&T show in the world! As I was finishing my Vivaness article for SPC Magazine earlier this week – explaining the trade show’s concept and regulatory framework for a reader demographic that is mostly non-European – it occured to me that some background info might also be interesting for you lot reading the article right here.
After all, the WordPress stats tell me that most of my readers are located outside of Europe (or at least their IP adddresses are but hey, I’m a NordVPN fangirl so no judgment here ; )). I think it might also have to do with the fact that I have written a lot of articles about Asian retailers, brands and companies.
Many of these brands are not particularly well documented in the English-language online world (this is a polite understatement: usually my article will be the longest and most informative brand or company profile available in English!). So, if you google certain brand or store names in English, Google lists my articles fairly prominently, despite the fact that I can’t be bothered to use SEO or keywords strategies (it seems like a lot of work).
Anyway, long story short: in this year’s Vivaness article I’ll tell you a bit about the history of the trade show and why it is so different from any other natural beauty show out there. And no, I don’t work for the trade show organisers and I don’t get paid for this either! Just wanted to clarify this point ; )
The 23rd edition of Cosmoprof Asia was amazing and super busy. It was my fifth visit to Asia-Pacific’s largest C&T trade show and by now I know many of the exhibiting beauty brands and companies.
Cosmoprof Hong Kong is a great place to meet up with people because almost everyone in the Asia-related international beauty industry tends to be there. The trade show has become a very social event for me, with lots of meetings and coffee dates. It’s so much fun catching up with everyone!
And although this means less time to walk the floor and check out exhibitors and brands, Cosmoprof Asia – the finished cosmetics/retail beauty part of the C&T trade show – is so big that you never manage to see everything anyway. There are only three days allocated to the HKCEC trade show and even if you start at 9.30am sharp (which is when the halls open) and stay until 6pm, the days are never long enough.
Still, I managed to post a total of 30 Instagram pics/brand profiles during those three days – well done me! – and now I’ll introduce the most interesting of these brands (plus a few others that didn’t make it into my Insta coverage) in more detail.
Click on the link below for more info!
Here are my SPC articles about Cosmobeauty Seoul 2018 and China Beauty Expo 2018, highlighting the most interesting brands and product innovations that I saw at the two trade shows. [Copyright: HPCi Media]
If you’re interested in reading more about Cosmobeauty and CBE you can also refer to the individual trade show reviews I posted on my blog (simply scroll further down the page).
Here are the PDFs of my three most recent articles for SPC Magazine: show reviews of Cosmoprof Asia 2017 (February 2018 edition) and Cosmetokyo 2018 (April 2018 edition), plus one of my favourite SPC repeat assignments: Germany Country Profile 2017; a round-up of what’s been happening in the German beauty retail market over the past year!
I’ve just consulted my files and this is my ninth Germany retail report (2006-2009 and then again 2013-2017). Wow. Back in 2006/2007, department store chain Karstadt was still called Karstadt Quelle, perfumery retailer Douglas still belonged to the Kreke family and drugstore chain Schlecker was still an aggressive force in the German drugstore channel. How times have changed…
Anyway, enjoy the articles. Copyright: HPCi Media.
I just returned from Bologna in Italy where I visited the 2018 edition of Cosmoprof Bologna, the largest C&T trade show in the world. This was my third time at Cosmoprof Bologna although the first visit in 2016 was a bit of an overnighter (I still managed to post a long 2016 trade show review, check it out here!). And if you’re interested: here is my Cosmoprof Bologna 2017 trade show review.
According to organizers BolognaFiere and UBM, more than 250,000 visitors attended Cosmoprof Bologna 2018 which is an increase of 11% compared to the previous year. Exhibitor numbers grew to 2,822 companies and brands from 70 regions; this figure also includes exhibitors at Cosmopack, the packaging/manufacturing/OEM side of Cosmoprof.
The format of the trade show changed again this year. There are three parts of the show: Cosmopack, Cosmo Perfumery & Cosmetics (including Cosmoprime) and Cosmo Hair & Nail & Beauty Salon (the total of these three shows is “Cosmoprof Bologna”). Cosmo Perfumery & Cosmetics focuses on retail/finished cosmetics (anything you might see in stores) while Cosmo Hair & Nail & Beauty Salon is for professional hair and nail beauty brands.
The Cosmoprime trends hall – a trade show feature that had been introduced in 2017 – returned in 2018; as did the Extraordinary Gallery which was divided into two sections this year: Extraordinary Gallery Green Selection (for indie and newcomer brands with a green positioning) and the “normal” Extraordinary Gallery; plus a Green Prime selection for masstige and luxury green-positioned brands. Still with me? Also in Cosmoprime: the Tones of Beauty showcase, an area that is dedicated to multicultural and ethnic brands.
To make things even more confusing there were two sets of opening times this year: Cosmopack, Cosmo Perfumery & Cosmetics and Cosmoprime opened from 15th to 18th March 2018; Cosmo Hair & Nail & Beauty Salon took place from 16th to 19th March 2018.
My main focus this year was Cosmoprime (I spent 2 ½ days there; it was just so packed with interesting brands and trends!) but I also spent half a day at the Green & Natural Hall 21N and one day wandering around the “normal” Cosmo halls (including the country pavilions).
And after this rather long introduction: click on the link below to read more about my favourite brand discoveries at Cosmoprof Bologna 2018. And be warned: this is my longest trend-traveller.com trade show review yet! As always, brands are not listed in any particular order although I have added separate sections for newcomer brands and men’s brands (of which there were many!).
Well, Vivaness 2018 has come and gone. The 11th edition of the trade fair took place from 14th to 17th February 2018 together with sister show Biofach, the biggest organic food trade show worldwide. I actually had to go through my old show reports to count how many times I’ve attended this trade show; 2018 was my fifth Vivaness visit.
In total there were 3,218 exhibitors at both shows (275 of these companies and brands were Vivaness exhibitors) which is a big increase compared to 2017 – check out my show reviews for Vivaness 2014, Vivaness 2015, Vivaness 2016 and Vivaness 2017.
This year’s trade fair seemed to feature more small and newcomer brands than previous years (especially in the newcomer Breeze exhibition area) which was fabulous – after all, this is one of the main reasons why I love visiting trade shows: new brand discoveries!
Which is also why this show review will focus on international niche and start-up brands (many of which you’ll recognize from my Instagram feed). Also, with a few exceptions, these are all brands that I’ve never written about on trend-traveller, so this is quite exciting for me as well. I’ve grouped the brands by country, but in no particular order.
And now, click on the link below to read more about my favourite brand discoveries at Vivaness 2018!