Category Archives: Trade Shows

Vivaness 2018: [Show Report] The biggest organic C&T show in Europe

Well, Vivaness 2018 has come and gone. The 11th edition of the trade fair took place from 14th to 17th February 2018 together with sister show Biofach, the biggest organic food trade show worldwide. I actually had to go through my old show reports to count how many times I’ve attended this trade show; 2018 was my fifth Vivaness visit.

In total there were 3,218 exhibitors at both shows (275 of these companies and brands were Vivaness exhibitors) which is a big increase compared to 2017 – check out my show reviews for Vivaness 2014, Vivaness 2015, Vivaness 2016 and Vivaness 2017.

This year’s trade fair seemed to feature more small and newcomer brands than previous years (especially in the newcomer Breeze exhibition area) which was fabulous – after all, this is one of the main reasons why I love visiting trade shows: new brand discoveries!

Which is also why this show review will focus on international niche and start-up brands (many of which you’ll recognize from my Instagram feed).  Also, with a few exceptions, these are all brands that I’ve never written about on trend-traveller, so this is quite exciting for me as well. I’ve grouped the brands by country, but in no particular order.

And now, click on the link below to read more about my favourite brand discoveries at Vivaness 2018!

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Filed under Brand Profiles, Industry News, organicwellnessnews.com, Retail, Show Reports, Trade Shows, Trends

Retail notes from Tokyo: [Show Report] Cosmetokyo 2018

I just returned from Cosmetokyo, Japan’s biggest C&T trade show. My last Cosmetokyo visit was four years ago; Cosmetokyo 2014 actually was my very first Asian trade fair! Back then, Cosmetokyo took place in October which worked well with the dates for Cosmoprof Hong Kong (mid-November).

Anyway, over the past three years Cosmetokyo has continued to expand in terms of exhibitor and visitor numbers; in 2015 the trade show date was shifted from October to January and after Tokyo Big Sight exhibition centre became too small for the trade fair, Cosmetokyo moved to Makuhari Messe convention centre in 2018.

Cosmetokyo 2018, the 6th edition of the trade show, took place from 24th-26th January. The first day was a little disorienting; the trade fair has changed so much in the last few years. In 2014 the exhibitors were primarily from Japan and it was very much a domestic showcase.

At Cosmetokyo 2018, however, more than a third of the trade show’s exhibitors came from outside of Japan, and there were many country pavilions and international companies that it took me a while to find my bearings. But then I did and I enjoyed the trade fair tremendously, meeting exciting new brands and re-discovering old favourites.

In 2018, Cosmetokyo organizers Reed Exhibitions Japan had added a number of new features, including a new and very interesting section of the show – Inner Beauty. The entire trade show constellation – Cosmetokyo and its sister show Cosmetech together with Inner Beauty and Beauty & Health Foods Expo (another new show section in 2018) – was renamed Health & Beauty Week Tokyo. And there were a few other smaller shows which took place concurrently with Cosmetokyo, like Health & Beauty Goods Expo and Lifestyle Expo Tokyo 2018.

And now, after this lengthy introduction: click on the link below for more information about some of the interesting brands I met at Cosmetokyo 2018!

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[Brand Profile]: Kimature

I first came across Hong Kong-based beauty company Kimature at China Beauty Expo 2017 in Shanghai this May and was immediately intrigued by this unusual organic beauty brand. Not only are Kimature’s products based on TCM (Traditional Chinese Medicine) plant extracts but the brand’s cosmetics are manufactured right there in Hong Kong with locally sourced herbal ingredients.

When I was in town a few months ago for Cosmoprof Asia 2017 I met up with founder Kim Chen and her husband Edward Ian and asked them a bunch of question about their company. Click on the link below for more information about Kimature’s products and the concept behind the brand.

Kimature White Jade Orchid range

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Retail notes from Hong Kong: [Show Report] Cosmoprof Asia 2017

I’ve just returned from Hong Kong where I attended Asia’s biggest C&T trade show, Cosmoprof Asia 2017.  As always, it was an exhausting and exciting three days. This year’s trade show took place from 14th to 16th November (the dates for Cosmopack were 13th to 15th November).

As a quick reminder: last year, organisers Bologna Fiere/UBM Asia decided to split the trade show into two separate entities – Cosmoprof (finished cosmetics) continues to take place in the Hong Kong Convention & Exhibition Centre (HKCEC) while sister show Cosmopack (packaging, ingredients, OEM, manufacturing) was relocated to Asia World Expo (AWE) near Hong Kong International Airport.

Since Cosmopack was moved to AWE the exhibition centre feels much less crowded although, don’t get me wrong, it was still very busy indeed. I also liked it that this year the press office was located on the ground floor next to registration, rather than tucked away in an obscure corner in one of the halls.

And here are the key facts and figures about this year’s trade show! 2,877 exhibitors from 54 countries presented their products, brands and services at Cosmoprof and Cosmopack which equals an increase of 7% compared to 2016 exhibitor figures. Total exhibition space across both locations grew 11% to 108,600 sqm and there were 25 country pavillions. The 2017 Country of Honour was Korea and around 74% of Cosmoprof/Cosmopack exhibitors were from Asia, followed by Europe with 18%, the US with 4% and Africa, the Middle East and Oceania with 1-2% respectively. According to the official post-show press release stats, a total of 83,793 visitors from 135 countries visited Cosmoprof/Cosmopack, an increase of 9% compared to 2016.

There was also an exciting new trade show section in 2017 – the Natural & Organic showcase in Hall 3. The Wellness & Spa and Discover Trends sections returned in 2017 as did the popular Boutique charity shopping area – at the Boutique booth visitors can purchase sample sized cosmetics from trade show exhibitors, with all proceeds going to a Hong Kong charity. Another new feature this year were the Cosmoprof Beauty Circle Awards. For details about the award winners, scroll down to the end of the article.

Like every year, Cosmoprof Asia was divided into four key product sectors: Perfumery & Cosmetics (Hall 1 + Concourse and Hall 5C), Beauty Salon (Hall 3E + Concourse), Hair Salon (Hall 5G + Concourse) and Nail & Accessories (Hall 5E). And, like every year, the three days of the trade show were much too short to see everything, so I concentrated on Halls 1 and 3 with a brief visit to Hall 5.

The 2017 show was my fourth visit to Cosmoprof Asia – if you’re interested you can check out my show reports for Cosmoprof Asia 2014, Cosmoprof Asia 2015 and Cosmoprof Asia 2016. And now, click on the link below to read more about my brand discoveries at Cosmoprof Asia 2017!

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Filed under Asia, cosmeticsbusiness.com, Industry News, Retail, Show Reports, Trade Shows, Travel, Trends

Next Organic Gastro 2017: [Show Report]

One of my favourite Berlin-based trade shows is Next Organic. It’s a compact little food show which has been taking place annually since 2013 – check out my reviews of Next Organic 2014, Next Organic 2015 and Next Organic 2016. This year’s trade show, Next Organic Gastro 2017, took place on 21st September 2017 in Berlin’s Postbahnhof/Ostbahnhof.

Next Organic Gastro Show 2017

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Retail notes from Shanghai: [Show Report] China Beauty Expo Shanghai 2017

It was my first trip to Shanghai and my first visit to China Beauty Expo. The trade fair was immense, chaotic and exhausting (as trade shows tend to be!) but also very interesting; mostly because I don’t know many Chinese brands so there was plenty to discover – after all, China Beauty Expo is one of the biggest C&T trade shows in mainland China. Click on the link below for a detailed show review with over 100 high-res pics!

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Retail notes from Tokyo: [Show Report] Beautyworld Japan 2017

From 15th-17th May 2017 Beautyworld Japan took place in Tokyo, Japan. It was my first visit to Beautyworld Japan and my second Japanese C&T trade show – click here to read my show report of CosmeTokyo 2014.

According to organisers Messe Frankfurt, the 20th edition of Beautyworld Japan was a success: 634 exhibitors from 16 countries and regions presented themselves and their brands at the show. The majority of exhibitors – 526 – came from Japan, the rest were from overseas. And a total of 72,594 visitors attended the trade fair at Tokyo Big Sight exhibition centre.

Click on the link below to read more about Beautyworld Japan 2017!

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