I just returned from Bologna in Italy where I visited the 2018 edition of Cosmoprof Bologna, the largest C&T trade show in the world. This was my third time at Cosmoprof Bologna although the first visit in 2016 was a bit of an overnighter (I still managed to post a long 2016 trade show review, check it out here!). And if you’re interested: here is my Cosmoprof Bologna 2017 trade show review.
According to organizers BolognaFiere and UBM, more than 250,000 visitors attended Cosmoprof Bologna 2018 which is an increase of 11% compared to the previous year. Exhibitor numbers grew to 2,822 companies and brands from 70 regions; this figure also includes exhibitors at Cosmopack, the packaging/manufacturing/OEM side of Cosmoprof.
The format of the trade show changed again this year. There are three parts of the show: Cosmopack, Cosmo Perfumery & Cosmetics (including Cosmoprime) and Cosmo Hair & Nail & Beauty Salon (the total of these three shows is “Cosmoprof Bologna”). Cosmo Perfumery & Cosmetics focuses on retail/finished cosmetics (anything you might see in stores) while Cosmo Hair & Nail & Beauty Salon is for professional hair and nail beauty brands.
The Cosmoprime trends hall – a trade show feature that had been introduced in 2017 – returned in 2018; as did the Extraordinary Gallery which was divided into two sections this year: Extraordinary Gallery Green Selection (for indie and newcomer brands with a green positioning) and the “normal” Extraordinary Gallery; plus a Green Prime selection for masstige and luxury green-positioned brands. Still with me? Also in Cosmoprime: the Tones of Beauty showcase, an area that is dedicated to multicultural and ethnic brands.
To make things even more confusing there were two sets of opening times this year: Cosmopack, Cosmo Perfumery & Cosmetics and Cosmoprime opened from 15th to 18th March 2018; Cosmo Hair & Nail & Beauty Salon took place from 16th to 19th March 2018.
My main focus this year was Cosmoprime (I spent 2 ½ days there; it was just so packed with interesting brands and trends!) but I also spent half a day at the Green & Natural Hall 21N and one day wandering around the “normal” Cosmo halls (including the country pavilions).
And after this rather long introduction: click on the link below to read more about my favourite brand discoveries at Cosmoprof Bologna 2018. And be warned: this is my longest trend-traveller.com trade show review yet! As always, brands are not listed in any particular order although I have added separate sections for newcomer brands and men’s brands (of which there were many!).
Here are the latest English translations for Beautyjagd, the biggest German-language organic beauty blog in Germany!
In News and Reviews from the World of Organic Beauty (Chapter 53), offers a Bari/Italy edition of Julia’s famous Beauty Notes, the first installment in the new Guest Author article series (organic beauty specialist Uwe Schürmann from German online retailer Naturdrogerie talks about different skin types and why so many people are confused about what kind of skin they have – a really interesting piece, read it!), a product review and test of French brand Avril’s new Le Mascara Waterproof and a feature about Julia’s morning and evening skin care routine.
And News and Reviews from the World of Organic Beauty (Chapter 54) is pretty much all about organic trade show Vivaness 2018 which took place in Nuremberg last month! This Chapter offers two very comprehensive trade show reviews – the first lists all of the key new product launches at Vivaness 2018, the second highlights organic niche and newcomer brands that Julia found particularly interesting. There is also a feature (with product recommendations) for people who want to change from conventional to organic cosmetics.
Well, Vivaness 2018 has come and gone. The 11th edition of the trade fair took place from 14th to 17th February 2018 together with sister show Biofach, the biggest organic food trade show worldwide. I actually had to go through my old show reports to count how many times I’ve attended this trade show; 2018 was my fifth Vivaness visit.
In total there were 3,218 exhibitors at both shows (275 of these companies and brands were Vivaness exhibitors) which is a big increase compared to 2017 – check out my show reviews for Vivaness 2014, Vivaness 2015, Vivaness 2016 and Vivaness 2017.
This year’s trade fair seemed to feature more small and newcomer brands than previous years (especially in the newcomer Breeze exhibition area) which was fabulous – after all, this is one of the main reasons why I love visiting trade shows: new brand discoveries!
Which is also why this show review will focus on international niche and start-up brands (many of which you’ll recognize from my Instagram feed). Also, with a few exceptions, these are all brands that I’ve never written about on trend-traveller, so this is quite exciting for me as well. I’ve grouped the brands by country, but in no particular order.
And now, click on the link below to read more about my favourite brand discoveries at Vivaness 2018!
I just returned from Cosmetokyo, Japan’s biggest C&T trade show. My last Cosmetokyo visit was four years ago; Cosmetokyo 2014 actually was my very first Asian trade fair! Back then, Cosmetokyo took place in October which worked well with the dates for Cosmoprof Hong Kong (mid-November).
Anyway, over the past three years Cosmetokyo has continued to expand in terms of exhibitor and visitor numbers; in 2015 the trade show date was shifted from October to January and after Tokyo Big Sight exhibition centre became too small for the trade fair, Cosmetokyo moved to Makuhari Messe convention centre in 2018.
Cosmetokyo 2018, the 6th edition of the trade show, took place from 24th-26th January. The first day was a little disorienting; the trade fair has changed so much in the last few years. In 2014 the exhibitors were primarily from Japan and it was very much a domestic showcase.
At Cosmetokyo 2018, however, more than a third of the trade show’s exhibitors came from outside of Japan, and there were many country pavilions and international companies that it took me a while to find my bearings. But then I did and I enjoyed the trade fair tremendously, meeting exciting new brands and re-discovering old favourites.
In 2018, Cosmetokyo organizers Reed Exhibitions Japan had added a number of new features, including a new and very interesting section of the show – Inner Beauty. The entire trade show constellation – Cosmetokyo and its sister show Cosmetech together with Inner Beauty and Beauty & Health Foods Expo (another new show section in 2018) – was renamed Health & Beauty Week Tokyo. And there were a few other smaller shows which took place concurrently with Cosmetokyo, like Health & Beauty Goods Expo and Lifestyle Expo Tokyo 2018.
And now, after this lengthy introduction: click on the link below for more information about some of the interesting brands I met at Cosmetokyo 2018!
Here are my last two translations for German organic beauty blog Beautyjagd!
In News and Reviews from the World of Organic Beauty (Chapter 51) you can find an article about Japanese incense brand Shoyeido’s Lisn concept store, a product review of German beauty brand Dr. Hauschka’s Spruce Warming Bath Essence, a show report about Hong Kong-based trade fair Cosmoprof Asia 2017 and a feature on German organic brand Alsiroyal’s intensive ampoule treatments.
And News and Reviews from the World of Organic Beauty (Chapter 52) features a Paris edition of the weekly Beauty Notes news round-up, a product review about a really unusual soap holder, Julia’s famous Best of Organic Beauty 2017 feature (an annual review of the most interesting product launches from last year) and a brand profile about Hands on Veggies, a new vegetable-based organic beauty brand from Austria.
I first came across Hong Kong-based beauty company Kimature at China Beauty Expo 2017 in Shanghai this May and was immediately intrigued by this unusual organic beauty brand. Not only are Kimature’s products based on TCM (Traditional Chinese Medicine) plant extracts but the brand’s cosmetics are manufactured right there in Hong Kong with locally sourced herbal ingredients.
When I was in town a few months ago for Cosmoprof Asia 2017 I met up with founder Kim Chen and her husband Edward Ian and asked them a bunch of question about their company. Click on the link below for more information about Kimature’s products and the concept behind the brand.
And here are the last four translations for Beautyjagd – enjoy!
News and Reviews from the World of Organic Beauty (Chapter 47) includes two South of France editions of the Beauty Notes (I love Julia’s coverage of local and regional French beauty brands!), a detailed article about different skin care routines with NZ brand Living Nature’s products and a look behind the scenes at Austrian online perfumery store Ecco Verde.
News and Reviews from the World of Organic Beauty (Chapter 48) features an interview with Ulrike Ischler, the founder of Austrian beauty brand Mysalifree; two Beauty Notes with all the latest German organic product launches and brand news and a feature on the new Frauenwohl menopause aromatherapy range by German organic brand Primavera.
In News and Review from the World of Organic Beauty (Chapter 49) you can read a beautiful (and rather philosophical) article about the term “anti-ageing”. This installment also includes Beauty Notes from Vienna and Hamburg and a product review of German organic brand Annemarie Börlind’s intriguing new anti-blue light face care product, the 3in1 Face Oil.
Finally, News and Review from the World of Organic Beauty (Chapter 50) offers product reviews of German organic brand Dr. Hauschka’s two seasonal gift sets, Radiant Joy and Soul Warming; a look at two new Mysalifree product launches, a Beauty Notes edition from Tokyo and a very interesting overview of organic beauty products with plastic-free (or at least minimal plastic) packaging!