Cosmoprof CBE Asean 2026, the fifth edition of this new-ish trade show for the South East Asian region, was the biggest and busiest fair yet. It was my fourth Cosmoprof CBE Asean fair (you can check out my previous articles here: Cosmoprof CBE Asean 2023, Cosmoprof CBE Asean 2024 and Cosmoprof CBE Asean 2025), and while each fair has been livelier than the previous one, the 2026 show was particularly exciting – and not just because this year, the fair featured a Cosmopack section for the very first time.
According to organisers Bologna Fiere, Informa Market and CBE China Beauty Expo, over 730 exhibitors (up 12% compared to the 2025 show, 47% were exhibitors from Thailand and 53% international companies) and almost 25,000 visitors from 95 countries (an increase of +7%) attended Cosmoprof CBE Asean fair during the three days of the show, from 24th-26th June 2026. The number of international attendees grew particularly strongly, up 11%, reflecting the increasing international interest in Thai beauty, while the number of visitors from Thailand increased by 6%.










