Finally! The first in-person Cosmoprof Bologna show (28th April to 2nd May 2022) since the pandemic began and although the Chinese, Japanese and Taiwanese contingents were almost non-existent this year (Korea was the only Asian country with a major presence at the show), the world’s biggest cosmetics trade fair started its first edition in the New Normal with 2,700+ exhibitors from 70 countries and 26 country pavilions. Over 220,000 visitors from 140 countries attended the show.
If you’re interested in what the pre-pandemic trade shows were like: here are the links to my previous articles: Cosmoprof Bologna 2019, Cosmoprof Bologna 2018, Cosmoprof Bologna 2017 and Cosmoprof Bologna 2016.
The 10th edition of Japan’s largest beauty retail show Cosme Tokyo took place from 12th to 14th January 2022 at Tokyo’s Big Sight Expo Centre.
Unlike last year’s event, Cosme Tokyo 2022 was not a hybrid show; it was held completely offline but luckily organizers RX Japan (formerly Reed Exhibitions Japan) had provided a detailed exhibitor database and digital product showcase. There were even two live-stream segments from the show (which were so much fun to watch!) so I attended from a distance, as per usual these days.
If you’re interested in checking out my previous trade show coverage, here are the links: Cosme Tokyo 2021, Cosme Tokyo 2020, Cosme Tokyo 2019, Cosme Tokyo 2018 and Cosme Tokyo 2014.
Well, the second edition of virtual trade show Cosmoprof Asia Digital Week has come and gone. First introduced in 2020 as a substitute for the cancelled Cosmoprof Asia trade show in Hong Kong, CADW 2021 had the same format as last year’s show (here’s the link to my Cosmoprof Asia Digital Week 2020 article) – the Match & Meet database for exhibitors and visitors, online exhibitor database, Cosmotalks lectures, Cosmostage product demonstrations. The whole event took place from 8th to 16th November 2021.
This year I was registered as Media/Press so I didn’t have access to Match & Meet but still found a lot of interesting beauty brands and trends, so let’s jump right in!
This year’s edition of Europe’s most important organic beauty trade show Vivaness was a fully digital event. The Biofach/Vivaness eSpecial – or rather, the live webinars and presentations – took place from 17th to 19th February 2021. The digital fair, however, was launched a few days before the official start of the show and the entire virtual structure is remaining accessible to all participants for the next six months.
Organisers Messe Nürnberg wanted to create a kind of online knowledge ressource which is a really cool idea. All webinars, presentations, panels and so on – 775 sessions (!) in total – are available to view as often as you like, as are the exhibitor profiles, file uploads, videos and images. The live messaging function was discontinued a few days after the show ended but all the rest of it is still up and running until August 2021.
Biofach is always the much bigger event of the two fairs and this year was no exception. There were 1,443 exhibitors in total: 102 companies exhibited at Vivaness, the rest were at Biofach. According to the post-show report of the organisers, over 13,800 visitors from 136 countries registered for the trade fair (I should mention that this virtual edition of Vivaness and Biofach was also open to non-trade visitors – usually it’s strictly trade only) and the digital figures were also pretty impressive: over 10,000 video meetings took place at the Biofach/Vivaness eSpecial and over 400,000 chat messages were dispatched.
This was my eighth Vivaness – my goodness! My first visit to the show was in 2014; in 2015 I published my first trade show report on this blog and here are the links to the subsequent articles if you want to check them out: Vivaness 2016, Vivaness 2017, Vivaness 2018, Vivaness 2019 and Vivaness 2020.
The 2021 edition of Japan’s largest cosmetics trade fair Cosme Tokyo took place as a hybrid event, with the offline show held in Tokyo’s Big Sight exhibition centre from 13th to 15th January.
The online version of Cosme Week Tokyo 2021 (which comprises Cosme Tokyo, Cosme Tech, Inner Beauty and Esthec Japan) opened a few days earlier and the digital exhibition booths stayed up for another week or so after the offline fair had closed. Since the pandemic is still raging over here in Europe I visited the digital edition of Cosme Tokyo 2021.
There were some 200-odd companies at Cosme Tokyo, Inner Beauty and Esthec Japan and around 150+ exhibitors at Cosme Tech. Smaller than the usual Cosme Week Tokyo shows but still impressive. According to organisers Reed Business Japan, 10,468 visitors attended the offline edition of the fair.
My first trade fair report since the Corona pandemic hit Europe in spring 2020! As I’m finishing this article Europe is knee-deep into the second wave of Covid-19. Germany is now in its second (or third? It’s difficult to keep track) consecutive lockdown and it doesn’t look like the situation is going to improve anytime soon.
At least the Asian C&T trade fair circuit is slowly starting up again. The organisers of Cosme Tokyo fair, for example, have annouced that the January trade show will take place as a hybrid event (13th to 15th January; offline in Tokyo’s Big Sight expo centre and online in cyberspace). I already signed up for the virtual edition!
However, Cosmoprof Asia Digital Week (CADW) in November 2020 was probably the first fully digitalised beauty trade fair to have taken place since Covid-19 appeared on the scene. I enjoyed the event tremendously – organisers Bologna Fiere and Informa Markets did a great job – and when I go through my Instagram trade show coverage, it really does look and feel like I attended a real-life trade fair.
Anyhow, the first virtual edition of Asia-Pacific’s biggest C&T trade show Cosmoprof Asia took place from 9th to 17th November 2020. Originally the fair dates were 9th to 13th November, but the event turned out to be so successful in terms of scheduled business meetings and video chat traffic that the organisers extended the show for another few days.
And if you’re interested in what the usual offline Cosmoprof Asia trade fairs are like, check out my trade show reports from the last years – Cosmoprof Asia 2014, Cosmoprof Asia 2015, Cosmoprof Asia 2016, Cosmoprof Asia 2017, Cosmoprof Asia 2018 and Cosmoprof Asia 2019.
I began writing this trade show review just after Vivaness 2020, the world’s biggest organic beauty trade show, had ended. That was in late February and just a few weeks before Corona arrived in Europe.
Then came the lockdown and cancelled travel plans and all the rest of it, and other things in my life took priority – like tidying up my collection of cooking spices, cleaning out various cupboards and watching a lot of 1980s and 1990s TV series on DVD.
However, now that things in Germany have started to inch towards a precarious kind of (new) normality I decided that it was high time to finish this article. Which I did. Yay me. So if you detect a certain patchiness to this text that’s why: parts of it were written pre-Corona, the rest post-Corona. Or PreC and PostC. February and Vivaness seem like a very long time ago. Anyway.
This year’s Vivaness took place from 12th to 15th February in Nuremberg, a pretty medium-sized historic city in the Frankonia region of Germany. Vivaness and its sister trade fair Biofach (the biggest organic food products expo in the world) are an annual fixture on the European organic industry trade fair circuit.
The first Biofach show took place back in 1990 so this expo’s been around for 30 years. In 1999 the trade fair moved to Nuremberg and in 2007 Biofach’s organic beauty section was spun off into a separate trade show, Vivaness. The two trade fairs always take place in February and, incidentally, pretty much always in rain and snow. February in Nuremberg can be cold!
I was in Tokyo recently for the 8th edition of Japan’s largest retail cosmetics trade show: Cosme Tokyo 2020 took place from 20th-22nd January at Makuhari Messe. The trade fair had relocated from Tokyo Big Sight exhibition centre to Makuhari in Chiba prefectures a few years ago – in 2021, however, Cosme Tokyo will return to Tokyo Big Sight.
Anyway, Makuhari Messe is around 40 minutes by local train from Tokyo Station – i.e. good transport connections if you’re staying in the Chiyoda area. I had booked my hotel in Kanda (one stop away from Tokyo Station) so my daily commute to the trade show was very manageable.
As you can imagine, this year’s Cosmoprof Asia was massively overshadowed by the political situation in Hong Kong (#StandWithHongKong).
Many international exhibitors had cancelled their appearance at short notice, the majority of attendees from mainland China (one of the biggest visitor demographics for Cosmoprof Asia) also decided to skip the show this year; and so did quite a few international visitors.
I had booked my usual Wan Chai hotel in walking distance of HKCEC and my part of the neighbourhood remained fairly quiet this week so I felt pretty safe throughout my entire stay in Hong Kong. And I did enjoy Cosmoprof Asia 2019 despite everything!
Here, at long last, is my trade show review of Malaysia’s biggest beauty and salon C&T trade fair, Beauty Expo 2019 – and not a minute too soon (I’ll be leaving for Cosmoprof Asia/Hong Kong in a few days).
So let’s get started! Beauty Expo Malaysia is billed as South East Asia’s longest-running cosmetics trade show; it took place for the 19th time this year. And although the fair’s key focus are the Malaysian salon, makeup, hair and spa sectors there were still more than enough retail brands to keep me happy : )
Click on the link below to find out more about my favourite brand discoveries.