My first trade fair report since the Corona pandemic hit Europe in spring 2020! As I’m finishing this article Europe is knee-deep into the second wave of Covid-19. Germany is now in its second (or third? It’s difficult to keep track) consecutive lockdown and it doesn’t look like the situation is going to improve anytime soon.
At least the Asian C&T trade fair circuit is slowly starting up again. The organisers of Cosme Tokyo fair, for example, have annouced that the January trade show will take place as a hybrid event (13th to 15th January; offline in Tokyo’s Big Sight expo centre and online in cyberspace). I already signed up for the virtual edition!
However, Cosmoprof Asia Digital Week (CADW) in November 2020 was probably the first fully digitalised beauty trade fair to have taken place since Covid-19 appeared on the scene. I enjoyed the event tremendously – organisers Bologna Fiere and Informa Markets did a great job – and when I go through my Instagram trade show coverage, it really does look and feel like I attended a real-life trade fair.
Anyhow, the first virtual edition of Asia-Pacific’s biggest C&T trade show Cosmoprof Asia took place from 9th to 17th November 2020. Originally the fair dates were 9th to 13th November, but the event turned out to be so successful in terms of scheduled business meetings and video chat traffic that the organisers extended the show for another few days.
And if you’re interested in what the usual offline Cosmoprof Asia trade fairs are like, check out my trade show reports from the last years – Cosmoprof Asia 2014, Cosmoprof Asia 2015, Cosmoprof Asia 2016, Cosmoprof Asia 2017, Cosmoprof Asia 2018 and Cosmoprof Asia 2019.
Today I visited organic perfumery chain Cosmekitchen’s Naturopathy outlet in Shinjuku’s luxury Newoman department store to check out the aromatherapy fragrances of Japanese organic perfume brand Tokotowa Organics. I had met the founder of Tokotowa’s parent company Organic Styles at the Natural Cosmetics Conference 2017 in Berlin just last month – and of course I was immediately interested. A Japanese aromatherapy brand? Cool!
This year’s Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place from 26th to 27th September 2017. I have just counted back and this was my sixth Branchenkongress conference; I first attended the event in 2011 when organisers Messe Nuremberg and Naturkosmetikverlag moved the conference from Nuremberg to Berlin. Here you can find my show reports for Naturkosmetikbranchenkongress 2013, Naturkosmetikbranchenkongress 2014 (Day One), Naturkosmetikbranchenkongress 2014 (Day Two), Naturkosmetikbranchenkongress 2015 and Naturkosmetikbranchenkongress 2016.
Has it been six years already? Wow. And this reminds me, Natural Cosmetics Conference also celebrated its 10th anniversary in 2017: Happy Birthday Naturkosmetikbranchenkongress!
This conference report will be a bit shorter than my usual articles because I am flying to Asia very soon (Tokyo, Taipei and Hong Kong for Cosmoprof Asia 2017!) and there is still much to do before I leave.
However, I will of course cover the most important lectures and panel discussions. Key topics this year included the challenges (and opportunities) of digitalisation for retailers and brands, how to market to the Millennials demographic and – particularly interesting – the organic beauty markets in East Asia!
One of my favourite Berlin-based trade shows is Next Organic. It’s a compact little food show which has been taking place annually since 2013 – check out my reviews of Next Organic 2014, Next Organic 2015 and Next Organic 2016. This year’s trade show, Next Organic Gastro 2017, took place on 21st September 2017 in Berlin’s Postbahnhof/Ostbahnhof.
See the picture below? That’s the motto of the Fragrances Bar in Berlin’s Ritz-Carlton Hotel. And believe me, the cocktails in this bar are indeed works of art!
As you might have guessed, the drinks in the Fragrances Bar are inspired by perfumes. However, Arnd Henning Heissen – creator of Fragrances and bar chef of Ritz-Carlton’s Curtain Club – takes his innovative mixology/perfumery project one step further.
The Fragrances Bar does not offer a conventional paper-based list of beverages. Instead, the bar’s cocktail menu is olfactory, three-dimensional and fully interactive.
From 27th to 28th September 2016 the annual Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place here in Berlin.
This year, the conference focused on digitalization and its effect on the consumer: how the constantly growing connectivity is changing our society and altering consumer behavior and consumer expectations. The digital world is transforming existing retail structures, market dynamics and brand management, but it also creates exciting new opportunities for companies, brands and consumers. Excellent presentations, a great keynote speaker and interesting panelists and attendees made this one of my favourite Branchenkongress events so far.
Click on the link below for a review of the conference. Be warned though, this is one of my longer reports (I had my laptop with me so my notes are very detailed indeed)!
A few days ago I finally visited Osmodrama, a crowd-funded interdisciplinary art project which is currently taking place in cooperation with Berlin-based arts space Radialsystem V and the International Literary Festival. Osmodrama – illustrating/telling soundscapes with scent – is an new art form developed by Austrian multimedia artist Wolfgang Georgsdorf who is also the inventor of the world’s first electronic olfactory organ, the Smeller 2.0.
Filed under Berlin, Trends
DMY is back in town! Last weekend, the 14th DMY International Design Festival took place here in Berlin. And DMY’s core event – the big design exhibition – returned to Kraftwerk Mitte in Köpenicker Straße. Kraftwerk Mitte is an old power station which hosts various events and exhibitions and is also the location of famous techno club Tresor. If you are interested, here are my articles about DMY 2015 and DMY 2014.
For 2016, DMY’s organizers had decided on the festival motto of “Odyssey 2016”: the boundaries between the different design and art disciplines are becoming increasingly blurry; they are starting to fluctuate– between digital and analogue, online and offline; between architecture and social movements. And yes, there might be a loss of orientation (this is where the Odysseus reference comes in) but it is precisely this lack of definition which makes the journey so exciting.
And this is exactly what I felt when I walked around the exhibition halls: so many cross-boundary design concepts and materials; innovative ideas which could have come straight from a Sci Fi or Cyberpunk novel – it was quite exhilarating. Particularly the “Education” and “New Talents” sections!
This is the fourth time I’ve attend organic trend show Next Organic (if you’re interested, here are my articles about Next Organic 2015 and Next Organic 2014). What I like about this compact little trade fair is that Next Organic is refreshingly non-dogmatic: a brand’s regional heritage and an ethical, sustainable production process is more important than organic certificates. This makes Next Organic is a great place to discover small manufacturers, artisan food labels and innovative food start-ups.
Each year, Next Organic organises a start-up competition and the winners get the opportunity to present themselves at the trade show. And in 2016, there were some fabulous brand concepts to discover: seaweed pasta made from algae harvested in Ireland, a company selling food products sourced from conflict countries and a food label which manufactures bone broth in convenient to-go packs. On a side note: I also enjoyed seeing Paleo foods mingle so harmoniously with vegan brands!
Twice a year – in January and in June – Berlin is hosting the Fashion Week. And I actually got to attend three of the fashion shows thanks to the lovely people at Cosnova! Cosnova is the company behind two of Germany’s best-selling colour cosmetics brands, Essence and Catrice. For several years Catrice has been a sponsor of the Berliner Modesalon, a special Fashion Week showcase for young German design labels.
The brand’s makeup artists create the makeup look for each of the Modesalon fashion shows and the models are then made up with Catrice products. I attended three shows – Nobi Talai and René Storck on Tuesday and Marina Hoermanseder on Thursday. After the Hoermanseder show I had the chance to chat with Catrice’s chief makeup artist, Loni Baur.