Organic trade show Vivaness usually takes place in February which means that I’ve only ever experienced Nuremberg in winter, at icy temperatures, in pouring rain and occasionally even in hail and snow.
This year, however, Vivaness and its partner show Biofach took place from 26th to 29th July – organisers Messe Nürnberg had postponed the trade fair duo for pandemic reasons. Nuremberg during a heatwave – also exhausting, but altogether so much more attractive than Nuremberg in late winter : )
2022 was my eight Vivaness visit altogether. If you’re interested check out my trade show reviews of Vivaness 2014, Vivaness 2015, Vivaness 2016, Vivaness 2017, Vivaness 2018, Vivaness 2019, Vivaness 2020 and Vivaness 2021 (which took place digitally).
The 10th edition of Japan’s largest beauty retail show Cosme Tokyo took place from 12th to 14th January 2022 at Tokyo’s Big Sight Expo Centre.
Unlike last year’s event, Cosme Tokyo 2022 was not a hybrid show; it was held completely offline but luckily organizers RX Japan (formerly Reed Exhibitions Japan) had provided a detailed exhibitor database and digital product showcase. There were even two live-stream segments from the show (which were so much fun to watch!) so I attended from a distance, as per usual these days.
If you’re interested in checking out my previous trade show coverage, here are the links: Cosme Tokyo 2021, Cosme Tokyo 2020, Cosme Tokyo 2019, Cosme Tokyo 2018 and Cosme Tokyo 2014.
This year’s edition of Europe’s most important organic beauty trade show Vivaness was a fully digital event. The Biofach/Vivaness eSpecial – or rather, the live webinars and presentations – took place from 17th to 19th February 2021. The digital fair, however, was launched a few days before the official start of the show and the entire virtual structure is remaining accessible to all participants for the next six months.
Organisers Messe Nürnberg wanted to create a kind of online knowledge ressource which is a really cool idea. All webinars, presentations, panels and so on – 775 sessions (!) in total – are available to view as often as you like, as are the exhibitor profiles, file uploads, videos and images. The live messaging function was discontinued a few days after the show ended but all the rest of it is still up and running until August 2021.
Biofach is always the much bigger event of the two fairs and this year was no exception. There were 1,443 exhibitors in total: 102 companies exhibited at Vivaness, the rest were at Biofach. According to the post-show report of the organisers, over 13,800 visitors from 136 countries registered for the trade fair (I should mention that this virtual edition of Vivaness and Biofach was also open to non-trade visitors – usually it’s strictly trade only) and the digital figures were also pretty impressive: over 10,000 video meetings took place at the Biofach/Vivaness eSpecial and over 400,000 chat messages were dispatched.
This was my eighth Vivaness – my goodness! My first visit to the show was in 2014; in 2015 I published my first trade show report on this blog and here are the links to the subsequent articles if you want to check them out: Vivaness 2016, Vivaness 2017, Vivaness 2018, Vivaness 2019 and Vivaness 2020.
The 2021 edition of Japan’s largest cosmetics trade fair Cosme Tokyo took place as a hybrid event, with the offline show held in Tokyo’s Big Sight exhibition centre from 13th to 15th January.
The online version of Cosme Week Tokyo 2021 (which comprises Cosme Tokyo, Cosme Tech, Inner Beauty and Esthec Japan) opened a few days earlier and the digital exhibition booths stayed up for another week or so after the offline fair had closed. Since the pandemic is still raging over here in Europe I visited the digital edition of Cosme Tokyo 2021.
There were some 200-odd companies at Cosme Tokyo, Inner Beauty and Esthec Japan and around 150+ exhibitors at Cosme Tech. Smaller than the usual Cosme Week Tokyo shows but still impressive. According to organisers Reed Business Japan, 10,468 visitors attended the offline edition of the fair.
I began writing this trade show review just after Vivaness 2020, the world’s biggest organic beauty trade show, had ended. That was in late February and just a few weeks before Corona arrived in Europe.
Then came the lockdown and cancelled travel plans and all the rest of it, and other things in my life took priority – like tidying up my collection of cooking spices, cleaning out various cupboards and watching a lot of 1980s and 1990s TV series on DVD.
However, now that things in Germany have started to inch towards a precarious kind of (new) normality I decided that it was high time to finish this article. Which I did. Yay me. So if you detect a certain patchiness to this text that’s why: parts of it were written pre-Corona, the rest post-Corona. Or PreC and PostC. February and Vivaness seem like a very long time ago. Anyway.
This year’s Vivaness took place from 12th to 15th February in Nuremberg, a pretty medium-sized historic city in the Frankonia region of Germany. Vivaness and its sister trade fair Biofach (the biggest organic food products expo in the world) are an annual fixture on the European organic industry trade fair circuit.
The first Biofach show took place back in 1990 so this expo’s been around for 30 years. In 1999 the trade fair moved to Nuremberg and in 2007 Biofach’s organic beauty section was spun off into a separate trade show, Vivaness. The two trade fairs always take place in February and, incidentally, pretty much always in rain and snow. February in Nuremberg can be cold!
I was in Tokyo recently for the 8th edition of Japan’s largest retail cosmetics trade show: Cosme Tokyo 2020 took place from 20th-22nd January at Makuhari Messe. The trade fair had relocated from Tokyo Big Sight exhibition centre to Makuhari in Chiba prefectures a few years ago – in 2021, however, Cosme Tokyo will return to Tokyo Big Sight.
Anyway, Makuhari Messe is around 40 minutes by local train from Tokyo Station – i.e. good transport connections if you’re staying in the Chiyoda area. I had booked my hotel in Kanda (one stop away from Tokyo Station) so my daily commute to the trade show was very manageable.
As you can imagine, this year’s Cosmoprof Asia was massively overshadowed by the political situation in Hong Kong (#StandWithHongKong).
Many international exhibitors had cancelled their appearance at short notice, the majority of attendees from mainland China (one of the biggest visitor demographics for Cosmoprof Asia) also decided to skip the show this year; and so did quite a few international visitors.
I had booked my usual Wan Chai hotel in walking distance of HKCEC and my part of the neighbourhood remained fairly quiet this week so I felt pretty safe throughout my entire stay in Hong Kong. And I did enjoy Cosmoprof Asia 2019 despite everything!
It was my first visit to Beyond Beauty ASEAN Bangkok (or BBAB for short) and – spoiler alert – it’ll also be my last BBAB. The reason: from 2020 onwards Beyond Beauty ASEAN will be combined with another key Thai beauty show (ASEAN Beauty) to form the latest addition to the Cosmoprof world of cosmetics trade fairs: Cosmoprof CBE ASEAN Bangkok (organised by BolognaFiere, Informa Markets and China Beauty Expo). These are the three of the biggest cosmetics trade show organisers in the world (and definitely the leaders in the Asian markets) so the new show is bound to be interesting, to say the least!
The reason why Cosmoprof CBE will continue to take place in Bangkok is simple: Thailand is the biggest beauty retail market in the ASEAN region and (excepting Singapore) it’s also the most highly developed ASEAN country. In fact, according to official figures by the Federation of Thai Industries, the Thai beauty and personal care market is growing strongly. In 2018, the market reached a total value of 6.2 billion USD, says Federation chairman Suphan Mongkolsuthree. And the industry grew 7% annually over the past six years making it the #1 export country amongst the largest export income earners in the ASEAN region.
It’s been a while since I posted any Beautyjagd translations on the blog, so here’s a bunch of them. Enjoy!
In News and Reviews from the World of Organic Beauty ( Chapter 61) Julia is introducing three essential oils from German brand Primavera that she always carries in her luggage when travelling (sort of an aromatherapy first aid kit). There are also two brand profiles – one on French zero waste beauty brand CoZie, the other on German-Finnish beauty brand Inari Arctic Beauty – and a long review post on organic budget beauty (products for less than 10 Euro) that you can find at online store Ecco Verde.
News and Reviews from the World of Organic Beauty (Chapter 62) offers a detailed post on the new Healing Clay Multi-Masking Kit from French brand Cattier Paris as well as a review of German brand Dr. Hauschka’s Christmas-themed gift sets and a feature on interesting organic sheet masks at Ecco Verde.
And News and Reviews from the World of Organic Beauty (Chapter 63) is pretty much all about Asia beauty! The installment starts with an overview of Julia’s organic beauty haul from her recent trip to Seoul and there’s a review of US brand Burt’s Bees new Overnight Intensive Lip Treatment (which is modelled on the overnight lip masks that are so popular in K-beauty), as well as a Beauty Notes edition from Tokyo and an article about organic beauty products from Taiwan.
Finally, News and Reviews from the World of Organic Beauty (Chapter 64) includes Beauty Notes from Paris, a how-to post on French salon beauty brand Cut by Fred’s new Vegan Stick Shampoo, a review of a recently published book on natural ingredients in cosmetics and, as the pièce de résistance, Julia’s annual organic beauty review for 2018!
This was my fourth visit to Cosmobeauty Seoul and I must say, this trade fair is getting better every year. The 2019 edition took place from 9th-11th April 2019 and it was so busy; it definitely felt much more crowded than last year. Official figures confirm this: according to the organisers 52,376 visitors attended the 2019 trade fair (last year’s Cosmobeauty attracted 50,673 attendees). And, on a personal note, there were so many Westerners/foreigners amongst the visitors this year!
I remember my first Cosmobeauty in 2016: there were just a handful of foreign faces then. I guess it goes to show how K-beauty continues to influence the international beauty industry. Or something. Anyway, if you’re interested in the trade show review of my previous visits, you can check out Cosmobeauty 2016, Cosmobeauty 2017 or Cosmobeauty 2018.
And here are the official facts and figures about Cosmobeauty 2019! The exhibition space reached 11,088 m2 this year and there were around 520 exhibition booths with a total of 373 exhibitors from 13 countries – a significant increase compared to the 2018 edition of the show with its 342 exhibitors. The majority of exhibitors – 308 companies – were Korean, the remaining 65 companies came from Europe, China, South East Asia and the US.
Cosmobeauty 2019 also felt a lot more trend-driven than the previous shows – exhibitors came from the organic/natural sector and from the green/clean category; there were several young millennial-style brands and quite a few start-ups. The organisers also added some exciting features in 2019: a new section was the “Rookies of the Year” showcase which introduced interesting new exhibitors and their product innovations. Altogether a very exciting show!
And now let’s jump straight in! Click on the link below to read about some of my favourite brand discoveries.