This year’s edition of Europe’s most important organic beauty trade show Vivaness was a fully digital event. The Biofach/Vivaness eSpecial – or rather, the live webinars and presentations – took place from 17th to 19th February 2021. The digital fair, however, was launched a few days before the official start of the show and the entire virtual structure is remaining accessible to all participants for the next six months.
Organisers Messe Nürnberg wanted to create a kind of online knowledge ressource which is a really cool idea. All webinars, presentations, panels and so on – 775 sessions (!) in total – are available to view as often as you like, as are the exhibitor profiles, file uploads, videos and images. The live messaging function was discontinued a few days after the show ended but all the rest of it is still up and running until August 2021.
Biofach is always the much bigger event of the two fairs and this year was no exception. There were 1,443 exhibitors in total: 102 companies exhibited at Vivaness, the rest were at Biofach. According to the post-show report of the organisers, over 13,800 visitors from 136 countries registered for the trade fair (I should mention that this virtual edition of Vivaness and Biofach was also open to non-trade visitors – usually it’s strictly trade only) and the digital figures were also pretty impressive: over 10,000 video meetings took place at the Biofach/Vivaness eSpecial and over 400,000 chat messages were dispatched.
This was my eighth Vivaness – my goodness! My first visit to the show was in 2014; in 2015 I published my first trade show report on this blog and here are the links to the subsequent articles if you want to check them out: Vivaness 2016, Vivaness 2017, Vivaness 2018, Vivaness 2019 and Vivaness 2020.
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TRENDS. TRAVELS. AND BERLIN 