Travels & Trade Shows

I love to travel and generally visit around ten international beauty trade shows per year.

My annual fixtures include Cosmetokyo in Tokyo/Japan, Vivaness trade show (organic beauty) in Nuremberg/Germany, Beauty Düsseldorf (salon cosmetics) in Düsseldorf/Germany, Cosmoprof Bologna in Bologna/Italy, Cosmobeauty in Seoul/Korea, China Beauty Expo in Shanghai/China and Cosmoprof Asia in Hong Kong.

Check out my travel schedules from the last four years for more information and sample trade show reports.

2016 was an excellent travel year! In February I visited Vivaness trade show in Nuremberg, in early March it was the turn of Beauty International in Düsseldorf, in April I attended Natural Products Europe show in London and later that month I flew to Asia: 1 week in Seoul for Cosmobeauty Seoul and another week in Tokyo for article research. In October/November I returned to Japan, Taiwan and Hong Kong: first a couple of weeks in Tokyo for Tokyo Design Week 2016, then Taipei (because I love this city!), and finally Hong Kong for Cosmoprof Asia 2016.

In 2017 I attended Vivaness 2017 organic trade show in Nuremberg, followed by Cosmoprof Bologna 2017 in March. In April I went to Asia for a month: Seoul for Cosmobeauty 2017, then Tokyo for retail fun and article research (also für Beautyworld Japan 2017), and finally a few days in Shanghai to attend China Beauty Expo 2017 (my first visit to mainland China). Over the summer months I visited Bucharest and Sofia (loved both cities) and in October I went to Asia again: first Tokyo, then Taipei and finally Hong Kong for Cosmoprof Asia 2017.

In 2018 my key trade show visits were Cosmetokyo 2018 (my first visit since 2014!), followed by Vivaness 2018 in Nuremberg and Beauty Düsseldorf 2018 (check out my Instagram coverage for this trade show), Cosmoprof Bologna 2018, Cosmobeauty Seoul 2018, China Beauty Expo 2018 and Cosmoprof Asia 2018.

And 2019 began with Cosmetokyo 2019, followed by Vivaness 2019, Cosmoprof Bologna 2019, Beauty Düsseldorf 2019, Indie Beauty Expo 2019, Cosmobeauty Seoul 2019, Getitbeautycon 2019, Beautyworld Japan 2019 and China Beauty Expo 2019. In autumn I visited Beyond Beauty ASEAN, Beauty Expo Malaysia and Cosmoprof Asia. Twelve trade shows. Wow.

2020: The year started out really well; I visited Cosme Tokyo 2020 in January and Vivaness in February. Then Corona struck in Europe and well, we all know the rest. Most of the international beauty trade shows that I usually visit were first postponed and then cancelled. Cosmoprof Asia 2020, however, took place as a fully digital show and was surprisingly enjoyable.

2021: More digital trade shows! My first virtual trade fair of the year was Cosme Tokyo 2021. Up next: Vivaness 2021 and Beauty Tech Live.