The new edition of GlobalCulture Blog is online: this time ModelPeople’s international correspondents analyse how consumer values are changing in our local markets – here’s the Berlin entry.
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At China Beauty Expo 2019: Very interesting conference on green beauty organised by @centdegreschina and @feiy_impactlife. Opening remarks about international and Asian green beauty trends from Matthieu Rochette Schneider, Centdegrés China (Pic 2). I particularly liked the presentation from Sarah Ouyang, manager at KOL (Key Opinion Leaders, Chinese influencers) agency Parklu (so many charts and data sets 😍), Pics 3 to 6. Round table "Shaping the Future of Green Beauty", with (from left to right); Rick Chinn, founder of Australian natural beauty brand Floropathy, Allie Rook from natural beauty online store Green & Gorgeous, Dewi from Chinese natural skin care brand Bayan Kala; Scholastica Tanyi, founder of Badass Beauty Bar store and Pauline Soudy, co-founder of Feiy. #chinabeautyexpo2019 #cbe2019 #bgreen #greenbeautyconference #tradeshow @badassbeautychina #trendhunting #organicbeautyAt China Beauty Expo 2019: Check out this apothecary-style unisex brand! Zenpill is from China, the brand was launched earlier this year and the product portfolio offers skin and body care, fragrances and colognes, home fragrance (including the prettiest soy candles (Pic 7) and some men's shower gels (Pics 2 and 3which are about the only products that are not in stylish, urban packaging 😉). Several products within the Zenspa range are pretty natural and, as you'll notice, the product labels are clearlyhighlighting the natural beauty ingredients. #zenpill #chinesebrand #unisexskincare #chinabeautyexpo2019 #cbe2019 #tradeshow #trendhunting #shanghaiAt China Beauty Expo 2019: A host of new launches from Singaporean beauty brand @bioessence_sg, such as the Repair Freezing Powder kit which contains EGF powder that is mixed with a liquid serum (the box contains three bottles of each, plus three little applicators). Also new: UV Perfect Protection Base SPF 50++ (Pic 3), BB Cream Whitening (Pic 4), CC Concealer Cream (Pic 5) and the CC Cream Sakura CC Cushion (Pic 6). I've bought quite a few Bio Essence products in my time so I retain a distinct fondness for the brand 😀. #bioessence #singaporebrand #chinabeautyexpo2019 #cbe2019 #tradeshow #trendhunting #shanghaiAt China Beauty Expo 2019: One of Chinese beauty brand @herborist_skincare's new products launches is rather ingenious - the new Ultra Pure Dormancy Freezed Essence Hydrating Mask (there are three different kinds) is an essence-impregnated dry mask; simply add a small measure of water (or other liquid) and presto, you have a proper wet sheet mask; without risk of contamination inside the mask pack. Also new is the Soothing & Moisturising skin care range (Pic 8) which assembles eight beautifully packaged skin care products. #herborist #chinesebrand #chinabeautyexpo2019 #cbe2019 #tradeshow #trendhuntingAt China Beauty Expo 2019: I first met Chinese skin care brand Santemuse at Cosmetokyo this January and was very taken with their newly launched 672 serum that they presented at the trade show. At CBE, of course, the Hanghzhou-based company had even more product innovations: like the MuseDNA testing set you can see in Pics 1 and 2. The kit includes everything you need for a DNA test. Simply take a swab of your tongue, send it by mail to Santemuse's lab and they will determine your skin type and skin condition and, based on your DNA info, how it reacts to, for example, sun exposure. Then they'll develop skin care customised specifically for your skin's requirements. Pic 3 shows Santemuse's new 24H Hydration range which comprises a cleanser, toner, two essences (one for morning, one for the evening), eye cream, face cream, lotion and four different sheet mask. Pic 4: the new 6-sku range for oily skin. Pic 5: five new products for sensitive skin and Pic 6 shows the recently extended 672 anti-ageing range which now also features a face moisturiser and the serum was repackaged into a syringe-shaped bottle. #santemuse #chinesebrand #dnaskincare #skincaretechnology #chinabeautyexpo2019 #cbe2019 #tradeshow #trendhunting #shanghaiAt China Beauty Expo 2019: One of my favourite brand discoveries at CBE 2018 was Chinese makeup brand Forclarity and their cooling spray cushion foundation - I love their packaging and the colours 😍. Anyway, for this year's trade show the company has launched dry cleansing pads which are packaged in the white compact you see in Pic 1. These are circular cleansing sheets impregnated with a liquid cleanser. Add water to the dry pads and they start foaming up like crazy. Travel-friendly and convenient; just the way I like it 😉. #forclarity #chinabeautyexpo2019 #cbe2019 #tradeshow #trendhunting #shanghaiAt China Beauty Expo 2019: Another very interesting company that I met today was @feiy_impactlife, an online community/social media/marketing agency connecting and supporting social businesses and initiatives from (and in) China. #feiy was founded 2 years ago and offers a platform for organisations from many different sectors, such as education, inclusion, health, zero-waste/waste, environment and community. Their site lists some amazing initiatives; the Shanghai-based Potluck Club (Community), for example, wants to break down cultural and social barriers through food: #potluckclub organises monthly pot luck evenings (where people cook dishes and bring them to the event) in order to foster local communities and to encourage people to develop and build better food habits. Or Yakma Handmade Natural Cosmetics (also Community), an initiative from Dechen village in rural Tibet (Gansu province). Yakma was founded to empower disadvantaged local Tibetan village women by giving them the opportunity to earn money, increase their confidence and learn new skills. The women produce natural soaps by hand, with ingredients sourced from local farms. A share of Yakma's profits goes towards setting up community projects, like women's health clinics, skills/job training courses for women and projects to preserve the regional Tibetan culture. You absolutely have to check out Feiy's website: www.feiy.co! The content is in English and Chinese; there are articles and interviews and profiles of the different social businesses and projects - it's really inspiring! Together with @centdegreschina, Feiy is one of the organisers of the Green Beauty conference that I am attending tomorrow. #chinabeautyexpo2019 #cbe2019 #feiy #potluckclubshanghai #yakmybody #empowerment #doinggood #socialbusiness #nonprofit #chinaAt China Beauty Expo 2019: Beneplant is a Hong Kong-based skin and body care brand which was launched in 2016. Their products are not organic by any means but from what Google Translate told me about the ingredients, the formulas are pretty near-natural. Very strong green/clean positioning in packaging and product names; the line-up includes 8 sheet masks, 6 ampoules, 3 hydrosols, 3 plant oils, 18 essential oils, 2 cream masks and a range of bar soaps. #beneplant is primarily sold through mobile commerce (especially social network app Weixin) but there are also a few offline POS in Hong Kong and mainland China. If Google Translate was accurate 😉. #chinabeautyexpo2019 #cbe2019 #tradeshow #trendhunting #shanghaiAt China Beauty Expo 2019: Tendril Enquiry is a Shanghai-based skin care brand which was launched in 2015. And this is the brand's new 6-sku Glutathione Brightening range which is premiering today, actually! The line-up comprises a cleanser, toner, essence, lotion, eye essence and cream and the brand's products are sold online and in offline stores - Tendril Enquiry has around 3000-4000 POS across China. #tendrilenquiry #chinesebrand #chinabeautyexpo2019 #cbe2019 #tradeshow #shanghai #trendhunting
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