Here are some of my Mintel articles from the first half of the year:
The February cityscape was about German premium department store group Kadewe Group. Kadewe Group (which was sold to Italian department store chain La Rinascente this summer) has launched three signature city fragrances – 030 Berlin, 040 Hamburg and 089 Munich – which were developed by Frau Tonis Parfum, one of my favourite Berlin perfumeries.
In early 2015, Berlin’s Soho House – the Berlin dependance of London’s famous Soho House private members club – opened a store slash café slash creative space slash co-working area. My March article was about this new location: The Store is open to everyone (unlike the rest of Soho House) and features a café (their coffee is supplied by Berlin’s Bonanza Coffee Heroes), large retail area (designer fashion, accessories and other stuff), beauty salon (hairdressing, manicures and pedicures), comfortable sofas and free wifi. A good café choice if you’re in that neighbourhood of Torstrasse.
My April article was about Nickerchen, Berlin’s first power-napping store which opened in December 2014. Nickerchen (the German term for “small nap”) is the brilliant idea of Irina Ivachkovets. You can rent day beds for 10, 20 or 30 minutes; Irina also offers a range of massage treatments, there are early-bird and after-work yoga sessions and once a week she organises a popular salsa dancing night. Nickerchen is a great example of a new type of urban spa – well, you can read all about that in the PDF. Nickerchen is at Zimmerstrasse 27 near Checkpoint Charlie; check it out if you’re in the area.
And the May cityscape was another store profile: Miriam Jacks, one of Berlin’s most high-profile makeup artists, has opened a brand new store right in the middle of Kastanienallee in Prenzlauer Berg. Jacks is L’Oréal Germany’s national makeup artist; her new retail store also features a salon, beauty treatment area, barber’s shop and a great selection of niche beauty brands.
Enjoy, but please respect the copyright (Mintel/BPC)!
TRENDS. TRAVELS. AND BERLIN 