And here is the PDF version of one of my favourite annual article assigments for SPC Magazine: the big Germany C&T Market Report 2016!
The C&T industry of Europe’s largest market economy condensed into 2500 words – which is no mean feat, let me assure you! The German personal care market is complex and interesting enough for a feature of three times the length. However, since SPC is a print magazine I had a word limit.
Still, I have done my best to include as much info as possible! Check out the article for a run-down of the most important product launches last year, for turnover figures and detailed market data, key trends in individual retail sectors, product categories and distribution channels, brand news, M&As and other stuff that happened in the German retail and beauty industry last year. Enjoy. The copyright belongs to HPCi Media.
TRENDS. TRAVELS. AND BERLIN 