SPC Magazine: Germany C&T Profile 2016

And here is the PDF version of one of my favourite annual article assigments for SPC Magazine: the big Germany C&T Market Report 2016!

The C&T industry of Europe’s largest market economy condensed into 2500 words – which is no mean feat, let me assure you! The German personal care market is complex and interesting enough for a feature of three times the length. However, since SPC is a print magazine I had a word limit.

Still, I have done my best to include as much info as possible! Check out the article for a run-down of the most important product launches last year, for turnover figures and detailed market data, key trends in individual retail sectors, product categories and distribution channels, brand news, M&As and other stuff that happened in the German retail and beauty industry last year. Enjoy. The copyright belongs to HPCi Media.

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Filed under cosmeticsbusiness.com, Industry News, Retail, Trends

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