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Retail notes from Tokyo: [Store Profile] Retail at RanKingRanQueen

There is a Japanese store chain which is even more focused on the trend aspect of FMCG retail than @cosme. RanKingRanQueen sells cosmetics, confectionery, beverages and books strictly according to what the three top-sellers are in each category. There are four RanKingRanQueen stores in Japan; two in Tokyo, one in Yokohama and one store in Osaka.

The stores are located in busy train stations since this is where commuter traffic and especially the trend-driven younger consumers (the main target demographic of the store chain!) congregate. I visited the RanKingRanQueen store in Yokohama – it’s located in Azamino station (one of the stops on the Tokyu Den-en-toshi line from Shibuya) directly opposite the main ticket gates.

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Filed under Asia, Industry News, Retail, Store Profiles, Travel, Trends