One of the retailers on my must-see list in Helsinki was organic supermarket chain Ruohonjuuri. Ruohonjuuri (the name translates as “grass roots”) is one of Finland’s organic food retail pioneers; their first store in Helsinki was opened in 1982. Today Ruohonjuuri has five stores in Helsinki and four outlets in other Finnish cities; they also operate an online store.
I had googled Ruohonjuuri prior to my trip and decided to visit their flagship store on Salomonkatu 5 in Helsinki’s Kamppii district: a very large and beautiful retail space, vis-à-vis from Kampii metro station. The store offers an extensive selection of fresh and dried organic foods, fruit and vegetables, frozen and chilled products and a spectacular organic beauty department, plus a treatment room where you can book a variety of face and beauty treatments.