While I was in Seoul I had the opportunity to visit the marketing office of organic Korean beauty brand Yuri Pibu. Yay! I should explain that so far I had only read about Yuri Pibu’s iconic beauty products (like the famous parsley toner and artichoke serum) on various K-beauty blogs and forums.
Yuri Pibu is not retailed in Europe (yet!); in Korea the brand is sold online only and Google Translate wasn’t particularly helpful with the Korean-language website. Basically, I was intensely curious about the brand and although I’m really good at online research I was getting nowhere with Yuri Pibu.
So I was very excited when EGT Korea, the company behind Yuri Pibu, invited me to visit their office and check out the products myself. I also asked them a bunch of question about the brand, the products and Yuri Pibu’s further expansion plans. Click on the link below to read more!