Berlin luxury department store Kadewe has just opened its new and improved beauty department on the ground floor – my next article theme for Mintel / BPC: KaDeWe offers a new vision of beauty
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#beautiful #sunrise #abovetheclouds #fromZRHtoTXL #backtoberlin #goinghome #goodbyeasiaMy last beauty discovery in Hong Kong: a visit to organic niche beauty retailer @mimingmart. The 9-strong chain of beauty stores was founded in 2009 by Hong Kong KOL Erica Yuen (KOL = Key Opinion Leader; it's what they call social media influencers in China). Erica opened the first of her stores in 2009 and today she owns nine Mi Ming Mart outlets in Hong Kong and two places in Macao. The store I visited, in Fashion Walk near Times Square in Causeway Bay, Tsim Sha Tsui, was actually the first Mi Ming Mart. In her ultra stylish stores Erica sells around 50 international health and beauty brands - cosmetics, nutritional supplements and beautytronics. The line-up includes some exciting labels most of which were completely new to me - like the beautifully packaged @nineoriens from Hong Kong (see Pic 6; the products are manufactured in Australia though), @theherbfarm from New Zealand, @botaniskincare and Meeka from Australia or @eviebeaute, another Hong Kong-based Australia-manufactured skin care brand. Brands that I DID recognise were @amiiyok from Spain, @snowfoxskincare from Taiwan/US (check out Pic 5), @esseprobioticskincare from South Africa and @vanessameganskincare and @vapourbeauty from the US. Mi Ming Mart is also the exclusive retailer of @synergieskin in HK (Pic 10) - the skin and body care brand is only available through Mi Ming Mart stores or the company's webshop. In addition the company distributes Australian brand Mayelle in HK. As you can see from the pics the store is beautiful; there's a sink and paper towels so you can try out makeup and skin care on your hands and a well-lit makeup mirror/table. The colour cosmetics available in Mi Ming are Vapour Beauty and a mineral makeup range under the Synergie Skin brand. #mimingmart #ericayuen #mimingmarttsimshatsui #organicbeautyretail #hongkongAt Cosmoprof Asia 2018: Last brand discovery of the day: Coxir, a recently launched functional beauty brand from Korea. Noksibcho, the company behind Coxir, also manufactures@theskinhouse. The Coxir portfolio comprises 25 sku divided into six ranges: Green Tea BHA Clear, Tea Tree Pore & Sebum, Intensive EGF Peptide, Black Snail Collagen, Ultra Hyaluronic and Vita C Bright. Serums, toners and essences and creams; some of the ranges also offer a cleanser or sheet mask. Dermo-cosmeceutical packaging, nice textures, good (i.e. natural-inspired) ingredients. Coxir is already available in the Baltic countries, Poland, Spain and they'll be in the UK soon. I was told that in Europe the brand'll be most likely distributed through @sephora so you might see Coxir at a store near you soon 😃. @coxir_official #coxir #cosmoprofasia #cosmoprofasia2018 #tradeshow #hongkongAt Cosmoprof Asia: The Hosa range of perfumed hair and body care was launched in March 2018. The Korean company behind Hosa is called Iljin Cosmetics and the remarkable thing about this six-sku line is that the products are almost organic. Highly unusual for an Asian fragrance beauty range! Swipe to Pic 5 to see the ingredients for the Hosa Perfume Hydration Cream. The line-up offers a shampoo and conditioner, a body wash and a body lotion, a hand cream and the aforementioned Hydration Cream, a face and body moisturiser. All products are scented with the same fragrance and although the blend almost certainly contains some synthetic components, the ingredients are surprisingly natural. I also kind of like the scent. At the moment Hosa Perfume is sold in Russia, Singapore, Taiwan and Thailand and I was told that the company has more international distributors lined up already. #hosaperfume #iljincosmetics #kbeauty #cosmoprofasia @cosmoprofasia #cosmoprofasia2018 #tradeshow #hongkongAt Cosmoprof Asia 2018: This is is one of the most striking-looking makeup ranges that I've seen in a long time! Love the strong déco visuals, stylish and retro - the products look so attractive. The brand's called Self Beauty, they're Korean and were launched just two months ago. The product range is already available in @lovelohbs drugstore in Seoul and the line-up includes a primer, two cushion compacts, five liquid lip colours, two gel eyeliner and two dual-ended brow pencils. The mine of the brow pencil has a triangular flat shape allowing you to easily trace the brow line (Pic 6). Really nice products. #selfbeautykorea #selfbeautymakeup #kbeauty #colourcosmetics #cosmoprofasia #cosmoprofasia2018 #tradeshow #hongkongAt Cosmoprof Asia 2018: To all you non-Chinese speakers out there - guess what type of beauty products these are? TCM-inspired facd care, body care or nutritional supplements? Wrong! This is what has got to be the prettiest intimate hygiene product range that I have ever seen. Manufactured by Taiwanese personal care company Tensall Biotech, the TS6 range was launched just now, during @cosmoprofasia 2018, and comprises a cleansing foam, a bath essence, a whitening moisturiser and a skin-firming moisturiser. The lady on the packaging was inspired by depictions of an ancient Chinese empress. Really nice pack design! #tensallbiotech #taiwanbrand #tradeshow #cosmoprofasia2018 #hongkongAt Cosmoprof Asia 2018: Korean startup brand @fillit_beauty - I had met them at Beautyworld Japan this year and liked their truly innovative product idea: refillable makeup palettes that attach to your smartphone case! - was also at @cosmoprofasia and presented their latest product: Fillit Powerbank! Check Pics 1 and 2. How ingenious is that?! It's an actual power bank so you can recharge your phone or whatever. At the same time the thin palette that is attached to the power bank allows you to retouch your makeup. There are different refillable palettes with face powder and lip colour or eyeshadow and lip colour and they're not designed to replace your usual makeup bag but rather to supplement it. Pics 3, 4 and 5: the original Fillit smartphone case and two of the refills (last pic). So far the Fillits are only available for iPhones but I hope they'll add other phone brands soon. There are six palettes with different product configurations and shades and three new ones will be launch latet this year or early next year, I think. Fillit is currently selling in Korea (online), on Amazon.jp and Amazon.com; and in Canada and Vietnam in selected offline stores. A really interesting brand! #fillit #kbeauty #beautygadget #gooddesign #smartphonebeauty #tradeshow #cosmoprofasia2018 #hongkongAt Cosmoprof Asia 2018: Organic NZ brand @antipodesskincare's new lipstick range. Lovely colours and pleasant, light textures - I bought three shades (at last day trade show prices 😉). #cosmoprofasia #cosmoprofasia2018 #tradeshow #hongkongAt Cosmoprof Asia 2018: A brilliant example of on-target packaging design - this is a limited edition sheet mask set design for Korean beauty manufacturer @skin79_korea's Spanish business. The brand's five best-selling Seoul Girl's Beauty Secret Masks (see last two pics for some of the design) are included in a fold-out set which is entitled "My Beauty Trip to Korea". Each Seoul Girl's mask features a different city attraction in Seoul (always with the girl and her dog as the center of attention) and the set brings these masks together. Each double "page" features one of the masks, with additional info on the ingredients, the specific tourist site and some cute design touches like cut-out photos or pasted-in postage stamps. The entire set looks like a Korea-themed scrapbook or travel diary 🤩. Such an excellent marketing idea. #skin79 #seoulgirlsmasks #kbeauty #packagingdesign #sheetmasks #cosmoprofasia @cosmoprofasia #cosmoprofasia2018 #tradeshow #hongkong
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