The next important event for me will be Vivaness trade show in Nuremberg. Vivaness is one of the biggest international organic beauty trade shows and definitely the most important organic C&T event in Europe.
This year, Vivaness takes place from 11th to 14th February 2015; as always, the show is run concurrently with Biofach which is THE most important international trade fair for the organic industry. I’ll only be there for the first two days of Vivaness since I’m flying to Tokyo the week after (yay!) but I fully intend to make those two days count! And there is a lot to look forward to.
According to organisers Messe Nürnberg, Vivaness will feature more than 200 organic beauty brands and companies from across the world. A special area of the exhibition hall highlights new C&T brands (this section is called Breeze) and the Novelties exhibition features new and innovative organic beauty launches in a series of glass show cases.
This year, the Novelties exhibition will also dedicate a special section to Vegan beauty products which reflects the continuing importance of the Veganism trend in Germany and internationally. And on 12th February, there’ll be the Best New Product Awards ceremony. It should be exciting to see which company will receive it – big brand or niche manufacturer? From Germany or a European/international country?
As always Vivaness is accompanied by an extensive programme of lectures, conferences and workshops, plus parties, meet & greets, talks and other events – I’m looking forward to it! More information on Vivaness and the lecture/conference programme is available at here.