Tag Archives: Bikini Berlin

Store Profile: Show-rooming and curated shopping at Bikini Berlin

A few weeks ago Berlin’s latest shopping mall opened: the eagerly anticipated Bikini Berlin. It’s a very long building which stretches along Budapester Strasse, extending from Bahnhof Zoo to the Europa-Center. Bikini Berlin describes itself as “Berlin’s first Concept Mall” and it combines curated pop-up stores, brand boutiques and flagship stores on 17,000 sq m of retail space. Their pop-up store concept really is quite impressive. Continue reading

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