A few months ago I researched and wrote a company profile on Swiss supermarket chain Coop for one of my magazine projects. In the end, we decided not to use the Coop piece; so here it is (updated and annotated!). Coop is an interesting retailer: like its competitor Migros, the company has very strong position in the Swiss food market – basically, there is Migros (market leader) and Coop and that’s pretty much it as far as supermarket chains are concerned. At least in German Switzerland.
During my article research I noticed how closely Coop’s brand line-up reflects current food trends: over the past few years, the company has added a number of organic, regional and vegetarian own label brands. And this June, Coop signed a distribution agreement with Berlin-based vegan supermarket chain Veganz. Another interesting project is Coop’s new market place Siroop.ch, the first online store in Switzerland to offer products from local, regional and international manufacturers on one retail platform. For more information on Siroop, scroll down the article!