Retail notes from Taipei: Fasun [Brand Profile]

I first came across organic Taiwanese beauty brand Fasun a couple of years ago. The packaging is rather cute (also, there are not that many certified organic domestic C&T brands) and the INCI list looks interesting.

When I was in Taipei last month I finally had the opportunity to check out the brand more closely. I’m particularly interested in face care so I bought two products, a foaming facial wash and an intriguing-looking face mask. Click on the link below for more information and pics on Fasun.

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Fasun belongs to Taiwanese marketing company Ur Pin. Ur Pin was established in 2008 and Fasun is their main skin and body care brand; the company also retails a range of herbal hair colourants. There is no English-language version of the company’s website so I had to take the Google Translate route to research the brand’s portfolio!

Fasun’s product line-up includes hair care (there are four shampoo ranges: Horseradish Root (for coloured hair), Rose Geranium (moisturising), Basil & Lemongrass (clarifying) and Mint & Grapefruit; several conditioners and two scalp treatments), body care (two body washes ranges: Mountain Cherry and Olive Leaf; matching body lotions and two bar soaps – Olive Leaf and Tea Tree & Cedar) and face care:  two cleansing foams (Kiwi & Rosemary and Cherry Blossom & Lemon), a cleansing cream (Lemon & Cucumber) and two face masks – Rosemary Lotus (whitening) and Cherry Citrus (hydrating).

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This is the Kiwi & Rosemary  Face Cleansing Mousse (see pics above). The product carries an Ecocert certification – both cleansing foams and the two masks are certified organic; I’m not too sure about Fasun’s hair and body care products – and it does an excellent job: the thick, creamy foam cleanses my face without leaving it dry and it takes off my eye makeup as well.

The fragrance is rather bright – it smells like a conventional cleansing foam, not particularly herbal – but I don’t mind. Also, the scent doesn’t linger on the skin.

Here are the English-language INCI, as listed on the product label:

Honey extract, kiwi extract, olea europaea (olive) fruit oil, rosemary essential oil, nelumbo nucifera flower extract, cucumis sativus, coco-glucoside/glyceryl oleate, glycerin, coco betaine, disodium cocoyl glutamate, 1.3-propanediol, lauryl glucoside, glycerin, aqua/sodium levulinate/sodium anisate, de-ionized water

And yes, I did notice the glycerin appearing twice in the list (I also think that the ingredients might be in reverse order…?). In any case, I like this cleansing foam and would definitely buy it again.

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And now my particular favourite: the Hydrating Mask (rinse-free); check it out in the pictures above!

I was surprised by the colour and texture of the mask; the packaging doesn’t give any instructions in English so I took my cue from the “rinse-free” (which, presumably, means leave-on!) and applied it to clean, dry skin. Somehow I had expected a white/off-white cream colour/texture but as you can see, the mask is actually a translucent pink colour. And despite the fact that it looks like a gel, the texture is firm and almost buttery.

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But the real surprise came when I applied the mask to my face: once you massage the pink gloop into the skin it turns into an opaque white cream. Which, after 20 minutes, had almost disappeared. I took off the rest of the mask with some tissues and that was it! The mask leaves a light moisturising layer on the skin so I didn’t need any night cream or oil. The perfect winter-time treatment! Next time I’m in Taipei I’ll try out the other face mask, too.

And here are the (English-language) ingredients; taken straight from the packaging:

Chrondrus crispus extract, selaginella leipdophylla extract, hyaluronic acid, sodium hyaluronate, shea butter, cassia angustifolia seed polysaccharide extract, tangerine essential oil, prunus speciosa essential oil, cyanocobalamin, ethylhexyl cocoate/cocos nucifera oil, sodium stearoyl glutamate, shorea stenoptera, cetearyl alcohol, sucrose polystearate, sodium anisate, xanthan gum, de-ionized water

I bought my Fasun products at Lafé Organic Supermarket in Taipei’s Da’an district. Lafé has a good selection of organic and natural C&T; mostly international beauty brands – like Bentley Organic, Dr. Bronner’s, Nature’s Gate, Dr. Organic from the US – but also domestic labels Cha Tzu Tang, Yuan and Esencia de Té. And Fasun.

Which, come to think of it, I didn’t see at any of the other organic supermarkets I visited in Taipei. Then again, I did notice that distribution of organic beauty seems to be a bit patchy in Taiwan. Each store – even if it belongs to the same chain – seems to carry a different line-up of products and brands.

Organic cosmetics aren’t particularly cheap in Taiwan – it’s definitely an upmarket product category – but compared to prices for Japanese or Korean organic brands, Fasun is pretty affordable. I paid TWD 432 (around 13 Euro) for the cleansing foam and TWD 452 (around 14 Euro) for the Hydrating Face Mask.

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