First of all, this is not a product review or comparison. It is more of a presentation – three interesting products from different brands, taken from the same product category. In this case: face cleansing. All three brands are from Korea.
So, let’s dive right in! What we have here is a solid cleanser based on coconut oil and glycerin (Miracle Rose Cleansing Stick), a creamy white foam based on sea water and sea salt granules (Sea Salt Perfect Cleanser 40%) and a cleansing oil whose key ingredient, besides deep sea water, is Epidermal Growth Factor cell activator (Pure Propolis Washable Cleansing Oil).
The three brands are equally different: Su:m37 is from the luxury sector, Innisfree is a mass market brand with a very wide distribution and LaCell is firmly rooted in the niche/online retail channel.
TRENDS. TRAVELS. AND BERLIN 