Tag Archives: International Beauty Expo Korea

Triangle: Miracle Rose Cleansing Stick (Su:m37), Sea Salt Perfect Cleanser 40% (Innisfree), Pure Propolis Washable Cleansing Oil (LaCell)

First of all, this is not a product review or comparison. It is more of a presentation – three interesting products from different brands, taken from the same product category. In this case: face cleansing. All three brands are from Korea.

So, let’s dive right in! What we have here is a solid cleanser based on coconut oil and glycerin (Miracle Rose Cleansing Stick), a creamy white  foam based on sea water and sea salt granules (Sea Salt Perfect Cleanser 40%) and a cleansing oil whose key ingredient, besides deep sea water, is Epidermal Growth Factor cell activator (Pure Propolis Washable Cleansing Oil).

The three brands are equally different: Su:m37 is from the luxury sector, Innisfree is a mass market brand with a very wide distribution and LaCell is firmly rooted in the niche/online retail channel.

Overview

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Filed under Asia, Brand Profiles, Industry News, Retail, Travel, Trends

Retail notes from Seoul: [Show Report] International Beauty Expo Korea 2015

I arrived in Seoul, the first stop on my Asian tour, a few days ago and my goodness, it’s wonderful to be back! Luckily I don’t get troubled by jetlag when I am flying from Europe to Asia (on the way back it’s a different matter unfortunately) because I arrived on a Wednesday evening and at 10am the very next morning, the 13th International Beauty Expo Korea trade show opened its doors in COEX Convention Center.

It was an interesting show: as far as I could tell, the exhibitors were primarily salon brands and smaller Korean cosmetics labels looking for distributors. There were only a few brand names that I recognized – like Elishacoy and Incoco – but since I like discovering new beauty labels, I found plenty to occupy my attention.

Beauty Expo Korea Intro (2)

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Filed under Asia, cosmeticsbusiness.com, Industry News, Retail, Show Reports, Trade Shows, Travel