It was my first trip to Shanghai and my first visit to China Beauty Expo. The trade fair was immense, chaotic and exhausting (as trade shows tend to be!) but also very interesting; mostly because I don’t know many Chinese brands so there was plenty to discover – after all, China Beauty Expo is one of the biggest C&T trade shows in mainland China. Click on the link below for a detailed show review with over 100 high-res pics!
Tag Archives: Korea cosmetics
I discovered this store purely by accident: I was actually walking to Gwangjang Market when I saw the sign “Coffee & Cosmetic” on the other side of the street. These are two of my favourite things; so I obviously had to go and check this out. Turns out that Agarbatti is a really cool DIY cosmetics store / garden café.
Well, the 21st edition of Asia’s biggest beauty trade show has come and gone. Cosmoprof Asia 2016 took place from 15th to 18th November 2016.
This year, organisers UBM BolognaFiere had divided the trade show into two sections: Ingredients, Machinery/Equipment, Pack & OEM took place from 15th-17th November at AsiaWorld-Expo; Cosmetics & Toiletries, Salon Beauty, Hair & Nails was at Hong Kong Convention & Exhibition Centre from 16th-18th November.
Since my focus is retail cosmetics I spent the entire trade show at HKCEC. And like Cosmoprof Asia 2014 and Cosmoprof Asia 2015, Cosmoprof Asia 2016 turned out to be a fabulous show: I discovered interesting new beauty brands and met up with many familiar faces – it was an exciting (and exhausting!) three days.
Click on the link below for some of my favourite brand discoveries!
Well, I’m back in Seoul! I’ve only been here for a few days and already spent a lot of time in various beauty stores to check out what’s new in Boons, LOHBS, Olive Young et. al. (you can see some of my finds on Instagram: @annika.trendtraveller – or scroll down the page to the Instagram widget on the left sidebar).
I’ve also been stocking up on some of my favorite Korean and international beauty brands, including the famous Starting Treatment Essence from Korean brand Secret Key, the Skin Soothing Gel from organic US brand A24 which I discovered during my last trip to Seoul; and the Deep Rich Toner from my favorite organic Korean beauty brand, Whamisa!
However, one of the reasons why I came to Seoul was to visit Cosmobeauty 2016 trade show which took place as part of Health & Beauty Week from 28th April to 30th April 2016 in COEX exhibition centre. There were three trade shows actually: Cosmobeauty (retail and salon cosmetics), Organic Industry Expo (organic food) and Health Industry Expo (supplements and lifestyle products).
Triangle: Miracle Rose Cleansing Stick (Su:m37), Sea Salt Perfect Cleanser 40% (Innisfree), Pure Propolis Washable Cleansing Oil (LaCell)
First of all, this is not a product review or comparison. It is more of a presentation – three interesting products from different brands, taken from the same product category. In this case: face cleansing. All three brands are from Korea.
So, let’s dive right in! What we have here is a solid cleanser based on coconut oil and glycerin (Miracle Rose Cleansing Stick), a creamy white foam based on sea water and sea salt granules (Sea Salt Perfect Cleanser 40%) and a cleansing oil whose key ingredient, besides deep sea water, is Epidermal Growth Factor cell activator (Pure Propolis Washable Cleansing Oil).
The three brands are equally different: Su:m37 is from the luxury sector, Innisfree is a mass market brand with a very wide distribution and LaCell is firmly rooted in the niche/online retail channel.
The last stop on my Asian tour was Hong Kong – and the big event here was, of course, Cosmoprof Asia! Not only is it the most important C&T trade show for the entire Asian region but the fair also celebrated its 20th anniversary in 2015. Congratulations!
The official trade show stats for 2015 speak for themselves: there were 2,504 exhibitors from 46 countries which marks an increase of 6% compared to 2014. A total of 63,241 visitors from 119 countries attended the trade show (+ 5.5%) and there was a 7% increase in visitors from outside the Hong Kong area (including me!).
And here are some more facts and figures: there were 22 country and group pavilions (Korea was the biggest exhibitor and Chile attended for the first time), total exhibition space grew 3% to over 84,000 sq m and Italy and the US were the countries of honour because of their continued support of Cosmoprof Asia.
At the official Cosmoprof Asia press conference, organizers UBM and BolognaFiere also announced the following news: because the trade fair has grown so much over the last few years, the 2016 edition will take place in two different venues.
Cosmetics, Salon, Hair, Nails & Accessories will remain in the Hong Kong Convention & Exhibition Centre; Packaging, Ingredients, Equipment, Private Label etc. will move to Asiaworld Expo. The 2016 fair dates are 15th to 17th November for Asiaworld Expo and 16th to 18th November for the Convention Centre which means that there is an extra day for visitors who want to take in both parts of the show.
But all of that is still in the future; join me now for a tour around Cosmoprof Asia 2015 featuring, in no particular order, some of my favourite brands and companies from across the world. By the way: this article is even longer than my usual trade show reports – you have been warned!
[EDIT: 6/5/2017 – the Belport chain is now called A.G.B. (Art Goût Beauté). The flagship on Garosu-gil has also changed its name to A.G.B. The ground floor of the store still has a Jo Malone shop-in-shop but makeup brands have gone, instead there is what appears to be a MAC shop-in-shop. The spa in the basement is still there; the first floor was unfortunately closed for renovation. I think the brand portfolio might have been adjusted too, so the information in this store profile is probably no longer correct. I’m not sure why Belport reinvented itself; if anyone can shed any light on this I’d be grateful!]
A few days ago I visited Korean perfumery chain Belport’s flagship store in Seoul’s trendy Garosu-gil street. Garosu-gil in Sinsa neighbourhood is known for its designer boutiques, uber-stylish cafés and concept stores.
It is also one of the latest hotspots for beauty in Seoul: over the last five years or so a number of Asian and Western beauty brands have opened stores there, including Melvita from France, Kiehl’s from the US, Lush and Neil’s Yard Remedies from the UK and premium Korean brands Su:m37 and The History of Whoo.
Domestic beauty chains The Face Shop, Banila, VDL, Clio and Skin Food have also opened outlets along Garosu-gil, and there are several drugstore retailers including Olive Young, Watson and LOHBS. And exactly one year ago, Belport opened its very first store on this street.
I arrived in Seoul, the first stop on my Asian tour, a few days ago and my goodness, it’s wonderful to be back! Luckily I don’t get troubled by jetlag when I am flying from Europe to Asia (on the way back it’s a different matter unfortunately) because I arrived on a Wednesday evening and at 10am the very next morning, the 13th International Beauty Expo Korea trade show opened its doors in COEX Convention Center.
It was an interesting show: as far as I could tell, the exhibitors were primarily salon brands and smaller Korean cosmetics labels looking for distributors. There were only a few brand names that I recognized – like Elishacoy and Incoco – but since I like discovering new beauty labels, I found plenty to occupy my attention.
[EDIT 11/5/2018 – Following a major relaunch of the Olive Young store brand across Korea, and the opening of several new (and considerably larger) Olive Young outlets in Seoul, the Myeong-Dong Lifestyle Experience Center was completely remodelled in line with Olive Young’s new look. The store looks entirely different now, with a new interior design and a different brand portfolio; more style and less hallyu. You’re therefore about to take a step into the Olive Young chain’s retail history ; )]
On my very first evening in Myeung-dong area I was randomly walking along the streets, enjoying the very special Myeung-dong evening experience: crowds of shoppers pushing along the narrow streets, music blaring from every store and restaurant, sales staff standing outside the beauty stores announcing special offers to try and lure customers inside, food stalls everywhere, more crowds, more noise…..
Then I drifted past an Olive Young store, one of the many branches that Korea’s leading drugstore retailer operates in the central Seoul area. This particular outlet looked different though, so I drifted right back to check it out. The store was much bigger than the average Olive Young retail space; new, stylish and sophisticated-looking – and indeed, as it turned out this is a new Olive Young retail format. The “Lifestyle Experience Center”, opened in 2012, is an attractive beauty concept store with an integrated café area and a strong hallyu flavour.