Cosmoprof CBE Asean is the latest additon to the Cosmoprof roster of beauty trade shows and caters to the rapidly growing South East Asian beauty markets.
Organised by Bologna Fiere, Informa Markets and Shanghai Baiwen Co. (the organisers of, amongst others, China Beauty Expo Shanghai), Cosmoprof CBE Asean 2023 took place from 14th to 16th September 2023 at Queen Sirikit National Convention Centre. Originally the fair was set to take place at IMPACT Expo on the outskirts of Bangkok but I was very happy when the organisers announced the change of venue to Queen Sirikit.
I only attended one trade show at IMPACT – Beyond Beauty ASEAN in 2019 – and it’s a nightmare to get there; no public transport and very expensive by taxi or Grab car, especially during the morning and evening rush hour. QSNCC is located in Bangkok’s city centre and connected to the subway which made the trade show commute super easy. This was my first Cosmoprof CBE Asean show.
Some background information about the ASEAN region’s trade show history and why this new trade fair is such an interesting addition. First of all, the ASEAN region includes ten Southeast Asian countries: Thailand, Malaysia, Singapore, Vietnam, Laos, Philippines, Indonesia, Cambodia, Myanmar and Brunei. ASEAN (which stands for the Association of South East Asian Nations) is really an economic/political entity but the acronym is also commonly used as a geographic signifier.
Almost all ASEAN countries have their own domestic trade shows, like Beauty Expo Malaysia, Cosmobeauté Malaysia, Cosmobeauté Indonesia, Cosmobeauté Vietnam, Beauty Connect Expo Cambodia, Beauty Connect Expo Myanmar, Philbeauty, and so on. However, these tend to be small events that focus on salon beauty rather than finished cosmetics.
I think there is definitely space for a pan-ASEAN beauty trade show that has a more comprehensive and international focus, and Cosmoprof CBE Asean is set to be it! Eventually, at least. Right now, the show is still a rather compact affair but that’s no surprise: The first ever Cosmoprof CBE Asean took place in September 2022, in a post-pandemic world that has been hard even on well-established trade shows like Cosmoprof Bologna, Cosmoprof Asia or Cosme Tokyo.
The Cosmoprof shows that I visit regularly are usually divided into a supply chain section (ingredients, OEM/ODM, packaging, manufacturing) and a finished/retail beauty section (the Bologna show also has a dedicated salon/professional section). And the retail/finished beauty is always bigger than the supply chain section, at least at the Hong Kong and Bologna shows.
At Cosmoprof CBE Asean, however, around 2/3 of the exhibitors were from the manufacturing/OEM/packaging/ingredients sector, with only around 1/3 of the exhibition space dedicated to retail beauty. At least that was my impression when I was walked around the floor. And I guess this makes sense as Thailand is a major cosmetics manufacturer in the ASEAN region.
COSMOPROF CBE ASEAN 2023: FACTS & FIGURES
According to the organisers, Cosmoprof CBE Asean 2023 featured just over 1,000 exhibitors from nine countries. The trade show brochure didn’t give a breakdown by exhibitor country so I went through the digital exhibitor list and did a rough estimate. Bear in mind that this is kind of a manual result and no official exhibitor count!
The biggest exhibitor country, according to the digital database, was China (no surprise, this country always dominates any supply chain trade event) with around 174 exhibitors. Thailand was next with 146 exhibitors – and again, the majority of the Thai exhibitors were in the supply chain section of the show. Korea had just over 100 exhibitors, primarily in the retail/finished beauty section (again, this is not surprising, Korea always has a very strong presence at any beauty trade show) while the Japanese country pavillion included some 36 exhibitors.
Italy was the only European country with a perceptible presence (22 exhibitors). And that was it for the non-Asian exhibitors.
Visitor numbers: According to the official post-show report, 13,255 visitors from 69 countries attended the three days of the show. The event was accompanied by the usual Cosmotalks conference programme, Cosmo On Stage (workshops, brand presentations, product demonstrations) and World Massage Meeting. Considering how big the spa industry is in Thailand I wouldn’t be surprised to see this aspect become a more prominent feature of the trade show over the next 5-10 years.
And yes, at the moment the fair is still young and kind of struggling to find its focus, but it will be interesting to follow its development over the next years. I think retail/finished beauty will be growing considerably over the next decade as Cosmoprof CBE Asean becomes better known internationally, and eventually there will most likely be a salon/spa expo section as well. The three days of the trade show were pretty busy and the exhibitors that I chatted with were all pleased with the visitor turnout of Cosmoprof CBE Asean 2023.
And now, after this lengthy introduction I’m going to jump right into a list of my favourite brand launches. As always, when I attend an Asian beauty trade show I focus on the Asian exhibitors and as per usual, brands are grouped according to country but in no particular order.
COSMOPROF CBE ASEAN 2023: THAI EXHIBITORS
Amongst the Thai exhibitors in the retail beauty section were some of the biggest domestic names, including Mistine, Karmart and its various beauty brands and Giffarine.
MISTINE (Thailand)
Mistine is arguably the best-known Thai beauty brand. The company has its own brand stores as well as a massive distribution in just about every retail channel in Thailand, from drugstores, convenience stores and specialist beauty retailers to perfumeries and supermarkets. Unsurprisingly, the Mistine exhibition booth was large and crowded with visitors throughout the trade fair.
There were a fair number of new launches to check out at the Mistine booth, including a new aromatherapy-inspired range of scented candles and body care to commemorate the company’s founder. Amorn Apothecary (see pics above) was launched in August 2023. The line-up includes three scented candles – Myth & Saga, Beyond the Dawn and Autumn of ´88 – plus a body scrub and massage oil. The scrub and oil contain three key rice-based ingredients: Thai jasmine rice, red Thai jasmine rice and black Thai glutinous rice.
The brand also launched a new lipcream (see pic below) which is flavoured with Thai milk tea aroma and is available in six colours. The packaging of this product consists of three silvery cubes the lower two of which can be twisted around – it’s playful and cute and definitely eye-catching.
There are also several new powder and liquid foundation ranges, blushers and lip colours designed for the Thai market as well as a new cushion foundation range for the international markets. I was interested to learn that the company’s international ranges, or example for the Chinese market, have very different textures and packaging quality than their Thai ranges. In fact, I was advised to only ever buying Mistine products in Thailand so I would get the best possible quality : )
GIFFARINE (Thailand)
Giffarine is another large Thai beauty manufacturer, focusing on beauty and personal care as well as supplements and health foods. At Cosmoprof CBE Asean 2023, Giffarine has its booth in the supply chain/OEM section of the trade fair and focused on its private label business rather than the retail products.
However, they did have a table with Pattrena products – Pattrena is Giffarine’s spa brand – and it was interesting looking at the spa range in more detail. The Pattrena line-up includes the usual bath and body care – scrubs, oils, creams, lotions – as well as a wide range of essential oils and spa skin care: sheet masks, face care. I particularly liked the Oriental Thai Spa bath and body care range which is scented with beautiful Asian fragrance blends – Frangipani & Ylang Ylang, Pomegranate & Mangosteen, Lemongrass & Citrus and so on.
Amongst the brand’s newest launches are six face care products based on Jasmine rice as a key ingredient. The line-up includes a cleansing milk and cleansing foam, cream scrub, moisturising cream, face serum and cream gel.
KARMART (Thailand)
Thai beauty retail giant Karmart also had a massive booth at the show, presenting the latest launches in some of its biggest domestic brands, including Browit by Nongchat and Cathydoll. There were so many new products that in my Instagram coverage, I divided the Karmart launches into several individual posts.
First of all, the Intimi range. This is a recently launched 3-sku intimate care range which, interestingly enough, includes an intimate wash for men! Now, I’ve seen a lot of Asian intimate care/feminine care ranges at trade shows and in-store over the past 12 months but they usually focus on women’s products only. Intimi was launched in collaboration with well-known Thai beauty influencer @nn.lardapha.
The line-up includes three products: A brightening toner for underarms, elbows and the bikini area, an intimate wash for women (pH 3.8) and the afore-mentioned intimate wash for men (with a pH of 5.5). Products are priced at around 400-600 Baht (10-15 Euro) and are available at all of Karmart’s usual outlets.
Then we have the Lipit lip care range which is also an influencer collaboration, this time with Thai mega influencer @nisamanee_nutt. The Lipit line-up includes the alcohol-free transparent Everyday Sun Balm SPF15 which is flavoured with notes of muscat grape and sold out within 24 hours when it was first launched.
There are also two Lip Mask Sticks – these are super rich waxy twist-up balms with a slight menthol flavour which you apply at night-time – and two tinted Lip Colour Water Bomb lipsticks, soft, creams twist-up lipbalm sticks with medium colour pay-off. Nice texture.
One of Karmart’s best-known ranges is the Browit by Nongchat brand which was developed by makeup artist Chatchai Peangapichart (@nongchat). This is a brow and lash makeup line which includes so many eyeliners, mascaras and eyebrow pencils/liners/pomades that I can’t list them all. Amongst the newest launches are at least half a dozen liners, brow pencils and mascaras (see pic below), including the Aurora Long Stay Liner (a brush tip liquid eyeliner) which is available in dark brown and black. I bought both versions because I found them really easy to use although I’m usually not good with liquid liners. Awesome glittery-green packaging.
Over the last few years, Nongchat has also launched another beauty range within the Kartmart umbrella – THA by Nongchat is a skin care and makeup range which was recently extended with two liquid lipstains that have a creamy texture rather than the more common watery stain textures.
And in the Cathydoll range (another hugely well-known makeup, skin and body care range in Thailand and across Asia), there is a new sunscreen mist which I rather liked. The Ultra Light Sun Mist SPF50 PA++++ is safe for coral-reefs and comes with a refreshing light citrus-herbal scent. The mist was developed specifically for sun protection touch-ups during the day (a necessary thing in a region which is tropically hot and humid all year round and where you usually sweat off any makeup or skincare rather quickly) and can be applied over makeup.
BUATHONG HERB & SPA (Thailand)
Buathong Herb & Spa is another domestic spa beauty brand, albeit less prominent than Pattrena. I enjoyed checking out their exhition booth because the company’s line-up of beauty and medicinal products includes some very Thai well-being/health care ranges, like inhalers and health balms. These inhalers are plastic smelling sticks much like the menthol-heavy anti-congestion sticks sold in the West by brands like Vicks – you uncap them, stick them up the nostrils and inhale to unblock a stuffy nose.
Inhalers are immensely popular in Thailand and you see them everywhere and all the time. Almost all inhaler formulas are based on menthol, eucalyptus and/or camphor but unlike the Western version, Thai inhalers often include other fragrance notes and essential oils as well – you wouldn’t believe that menthol/camphor would go well with florals like jasmine or lavender, but it does. Depending on the brand and price point, inhaler sticks contains essential oils dropped on a bit of fabric or, for the pricier ones, dried herbs infused with additional essential oils.
Buathong has a nice range of inhalers with different fragrance blends and unlike the usual plastic inhaler design (you have the main stick and the cap and that’s it), the brand’s inhalers have three sections – cap, main part (dried herbs/essential oils) and a tiny bottle on the lower end which contains the pure essential oil in its liquid form, allowing you to apply your favourite inhaler blend on your wrists or pillow case at night. I like the concept.
The brand also offers inhaler blends in the form of waxy balms for application on the skin as well as home fragrance items. Almost all of the company’s beauty and medicinal products are based on traditional Thai ingredients and formulations.
VARENN (Thailand)
Indie beauty brand Varenn is from Bangkok and was launched in 2021. The line-up offers three oil-based beauty products, two of which will be launched within the next few weeks.
The company’s first product was the yellow-coloured Sunscreen Body Oil SPF50 PA+++, a pleasantly light sun protection oil. Now, I’m pretty certain that oil sunscreens are not that common in Thailand, and that most SPF body care comes in the form of creams, lotions, balms and mists. Which already makes the Varenn sun oil quite unusual. The company says that it can be applied before sun exposure or as an after-sun moisturiser. I really liked the light texture (the blend contains grapeseed oil, baobab oil and melon see oil) and subtle scent.
The two new launches are the orange-tinted Night Revival Body Treatmement Oil, a soothing blend of pomegranate, calendula and rosehip oils and the Day to Night Lip Serum Oil which is a waxy lip cream with a fantastic texture: rich and moisturising but non-sticky. The price point is definitely upmarket, ranging from 500 Baht for the lip serum (13 Euro) to 1,600 Baht (42 Euro) for the Night Treatment Oil.
Varenn already has an impressive list of online and offline retailers in Thailand: The brand’s products are available in KIS perfumery stores across the country and in Bangkok’s Siam Discovery and Icon Siam luxury malls. Online retailer include natural beauty store All About You and e-commerce platforms Lazada, Shopee and Firster.
EARTH LAB/Dr. CBD (Thailand)
Considering how strongly the Thai cannabis industry has developed over the past 12 months – the Thai government abolished the country‘s strict anti-cannabis laws in summer 2022 and the domestic hemp and cannabis industry practically exploded overnight – I was surprised to see barely any CBD exhibitors at the show.
Seriously, after visiting last November‘s Asia Hemp Expo (which took place at the exact same location as Cosmoprof CBE Asean) I had expected to see at least a dozen brands at the fair, because the streets of central Bangkok are pretty much wall-to-wall with dispensaries and cannabis cafés these days.
But Dr. CBD and its Earth Lab brand (which was launched in 2022, unsurprisingly) was the only CBE exhibitor with a retail range at the show. The line-up of Earth Lab includes a sheet mask, day cream, night cream and serum formulated with CBD as well as a range of nutritional supplements, including the brand new De’Leep sleep-boosting nutritional supplement.
Since I started having trouble sleeping a few years ago I’ve become really interested in the burgeoning industry of sleep tech and sleep-enhancing functional foods and beverages. As we all know, sleep-enhancing/improving beauty and health care products have been trending globally since even before the pandemic (which has also responsible for the in-going popularity of CBD products in the traditionally more hesitant countries in Asia – Japan, for example).
Anyway, I looked more closely at De’Leep and liked the list of ingredients. I’ve tried pure CBD oils for relaxation and better sleep before (different brands, concentrations and price ranges) and never felt any effects. If anything, taking CBD oil before going to bed made my brain even more active.
However, the Earth Lab sleep supplement doesn’t just contain CBD but also GABA (gamma-aminobutyric acid), vitamin B complex, l-theanine and turmeric extract. So I bought a pack at trade show prices and look forward to trying it out.
SCENT & SENSE (Thailand)
Thai fragrance design company Scent & Sense was a discovery on my last day at Cosmoprof CBE Asean. I was doing a final sweep of the trade show halls and I’m so glad I came across them!
Scent & Sense was launched in 2014 and they develop and create signature fragrance blends for corporate spaces, hotels, event locations, stores and showrooms, restaurants and cafés as well as consumer good brands – scent marketing in its finest form. The company’s product range includes various professional room diffusers and a very wide range of fragrances; either ready-made or customised for specific clients. They also manufacture their own raw fragrance materials, around 20% of which are sourced from local Thai farms in order to support flagging agricultural communities in the rural areas of Thailand.
Check out the pic below which shows some of the customised scents – like for the Mercedes Benz showroom in Bangkok and BMW Thailand; the other names are those of cafés, hotels and restaurants in Bangkok and other cities in Thailand.
I had the most interesting chat with the company’s Perfume Creation Director, Rujira Trakulyingcharoen. When I asked her about her most unusual fragrance projects she shared some absolute gems: Once, she created a scent that encapsulated the essence (both good and bad traits) of a literary/anime character. And another time, a Thai fashion designer requested a scent evocative of a ghost’s breath.
There were also some fascinating examples of fragrances created by Scent & Sense for various Thai and international designers, brands and artists. One of the most fascinating products: The incense sticks for KFC Thailand in the picture above were a limited edition to celebrate Chinese New Year 2023. The sticks are made the traditional way, with an incense dough that is wrapped around thin wooden sticks. Scent & Sense worked with traditional Thai incense makers to produce those – they’re hand-made. The incense dough contains the eleven signature spices of KFC and although I only smelled the unlit sticks I felt they did have a certain umami fried chicken scent.
The same picture shows a scented candle that Jay created for German bathroom fixtures brand Grohe’s showroom here in Bangkok. She has also created scented candle blends for BMW Thailand (inspired by the smell of new car interiors and leather sats) and a particularly intriguing fragrance for niche fragrance brand Pawang Boutique – Scents of Sound is based on a sequence of traditional Thai music.
Jay also works with artists and consumer goods brands – like the collaboration of local brand Purra mineral water and Thai artist Pomme Chan who created three limited edition Purra water bottle designs and three scented candle glasses, with Scent & Sense contributing three fragrances to match Pomme Chan’s artworks. Or Thai artist/fragrance duo Artepolé – Jay designed several fragrances for Artepolé (see first picture), including the wonderful Eau d’Optimist and the Artepolé x Pye perfume, for which the design brief was: The fragrance should evoke the scent of the snow on Mount Fuji at sunrise.
Or Made in Soul, a Thai fragrance brand, whose founders feel that visiting coffee shops is good for creativity (I’m 100% in agreement with this!) so they asked Scent & Sense to create a set of eight coffee-inspired fragrances. In each fragrance, the coffee notes smell differently, Kiss After Coffee, for example, combines the waxy florals of lipstick and coffee.
A truly inspiring booth visit.
COSMOPROF CBE ASEAN 2023: INTERNATIONAL BRANDS
EMPRO (Malaysia)
Malaysian spa brand Empro introduced its new serum spray, SpaceLift Face Booster. I thought this product was rather interesting, less because of its claim of liftening and brightening the skin within five minutes, but rather because the formulation contains plant stem cells. The stem cells come from 12 different plants, including yeast, rose, peony, apple, edelweiss, wormwood, tara fruit, white clover, camomile and dwarf soapwort and the red algae elkhorn sea moss.
The texture is very light and the brand says that the brightening/liftening effect will last for 24 hours. The spray will also cut down on transdermal water evaporation, minimise pores, protect skin from UV induced damage, block oxidants from entering the skin after 50 minutes of application and also offer an anti-wrinkle effect. A lot of claims here!
The anticipated RRP for 100ml is 70 USD alththere is also a smaller and more affordable size specifically designed for distribution within the Watsons drugstore chain which is one of Empro’s key retail channels in its home market and across other Asian countries. I was told that Empro is also anticipating expanding in mainland China soon, with distribution in amother 3,000 Watsons stores.
HIGHS COFFEE SPA (Canada)
I liked the packaging of this Canadian spa brand. Highs Coffee Spa was launched in 2013 and as the brand name indicates, all products contain coffee extract and are scented with coffee-inspired fragrances.
The company’s manicure and pedicure prodcts are packaging in aluminum coffee capsules, with outer packaging reminiscent of the rectangular stick-like boxes that coffee capsules usually come in. There are six different mani/pedi ranges which are names after different coffee beverages – Caffé Mocha, Caffé Latte, Americano, Espresso, Café Cubano and Irish Coffee.
There are 17-sku altogether in hand, foot and body care and the brand’s latest launch is the Coffee Body Oil which has a lovely, light texture.
ZIGGY (Hong Kong)
One of the few retail hair care brands that I saw at the show: Ziggy is a new hairbrush brand from Hong Kong. The range includes four different brushes for different types of hair – all brushes are kind of hand-shaped which makes it easier to detangle longer, thicker hair.
With a RRP of 20 USD, Ziggy brushes are mass market compatible and indeed, the company is looking at expanding its international distribution rather than just focusing on the Asian markets. The brushes are made from 100% recycled plastic and the outer packaging is paper pulp.
ETVOS (Japan)
I was surprised to see Japanese mineral makeup brand Etvos at the trade show. Etvos is really big in Japan, its makeup products are sold in Cosmekitchen, Loft, Tokyu Hands (basically the crème de la crème of indie/trend beauty retail) and the company has brand counters and shop-in-shops in practically all major Japanese department store chains. However, I’ve never seen the brand at any trade show, Asian or European.
So I asked at the booth and yes, Cosmoprof CBE Asean 2023 was Etvos’s very first trade fair appearance outside of Japan. Back in 2020, the LVMH-backed L Catterton investment fund acquired a large stake in Etvos and the new stakeholders are now ramping up the brand’s international presence, starting with the international trade fair circuit.
I also used the opportunity to check out Etvos‘ new autumn 2023 colour collection (see pics above) which includes two powder eyeshadow palettes in gorgeous shimmering brown-toned shades, lipsticks and glosses as well as new creamy concealers and a loose powder.
TRIMAY (Korea)
Korean beauty brand Trimay was launched in 2018 and offer the typical functional face ranges that you’d expect from a K-beauty brand. The brand’s portfolio includes some 120 skus of ampoule, essence, creams, cleanser, lotions etc., and its latest two launches are two moisturisers packaged in squeeze tubes.
Spicules Tox contains – you guessed it! – tiny spikes of active ingredients. It’s the micro-needling concept: The actives are manufactured into tiny spikes that are suspended in the product. These spikes lightly pierece the topmost layer of the skin when you massage the product into the face, thus allowing the active ingredients to penetrate more deeply into the skin.
The other moisturiser is called Mela-Tramex and yes, this one’s for treating hyperpigmentation and excessive pigmentation with tramexamic acid as the leading active.
ECOBE (Korea)
One look at the packaging and you can guess what this K-beauty brand offers: vegan, clean beauty skin care : )
Ecobe (sorry, couldn’t find a website for the brand; the company behind it is JK Cos Korea) was launched in March 2023 and its line-up include the usual suspects, serums, essences, lotions; with the pleasant textures and product fragrances that you’d expect from this kind of brand.
Not much else to report – maybe it’s just because I visit so many trade shows but I’m starting to feel that if you’ve seen one new vegan clean beauty brand from Korea, you’ve seen all. I don’t mean this in a derogatory way but vegan and clean is a massive global trend and, yeah, well, everyone is doing it. Especially the Korean cosmetics brands.
Anyway, there are 13 sku altogether – all face care – and Ecobe already has some international distribution, mostly in Russia and the CIS region as well as some of the Eastern European countries.
LALAITS (Korea)
And of course no Korean trade show pavillion would be complete without a brand presence from Jeju island! Amongst the Korean exhibitors were a number of Jeju brands that I already knew so I kind of skipped those.
I stopped at the Lalaits booth because the brand looked unusual – the company is based in Busan actually, not Jeju island, but the Lalaits products and the entire brand positioning are prominently highlighting Jeju marine ingredients. Most frequently, the lead ingredient in Jeju brands is green tea or, of course, camellia – I don’t think I’ve seen many Jeju brands that focus on marine actives.
Lalaits was launched in 2020 and is positioned as a natural brand although the formulations are more clean than organic. Still, I kind of liked the vibe of this range: spirulina and seaweed creams and bar soaps, hair care formulated with Jeju lava sea water, bar soaps containing beach vitex (vitex rotundifolia, a plant that grows close to the seaside), bamboo salts and algae.
OOOH (Taiwan)
This was one of my favourite brand discoveries at Cosmoprof CBE Asean – Oooh (Out Of the Ordinary Happening) was launched in 2020 and as you can see from their product line-up, the company started out as a classic pandemic beauty brand. There are three product ranges across five fragrance blends – EDTs, hand sanitisers and hand creams – and each product comes with a highly innovative twist.
All products are packaged in refillable spray packaging (plastic/silicone) equippped with an expandable rope – you clip the container to your belt, handbag strap or whatever. Instead of having to unclip it every time you want to disinfect or moisturise your hands you simply pull at the container and the rope will extend and pull back automatically after use. Super convenient.
The hand sanitiser is the usual alcohol-heavy formula (75%) but also contains moisturising Pentavitin complex to counteract the drying effects of the alcohol on the skin. It felt quite pleasant on the skin. I was also intrigued by the hand moisturiser which is a liquid emulsion – shake before use, then spray on hands. It dries super quickly so you can use your smartphone directly afterwards without leaving the screen sticky. The formula contains macadamia oil and a lot of plant extracts so the hydrating effect is still good.
The EDTs contain persimmon tannin extract which has antibacterial properties to help destroy the odour bacteria in sweat – that way, you can spray the perfume on sweaty or humid skin and the fragrance still stays true to its scent notes. This is essential in a country that has subtropical to tropical climate all year round.
Each range is available in five different complex fragrance blends – Lazy Afternoon (my favourite), Sakura Spring, Lime & White Tea, Ocean Drifting and Autumn Orchard – and as you can see in the pictures, the unisex packaging is super stylish.
Soon the brand’s range will be extended with room fragrance sprays and liquid soap sprays (which I’m really curious about! Hopefully I’ll be in Taiwan in late November and will check the products out then).
SHEN FOREST (Taiwan)
Another Taiwanese brand launched in 2020: Shen Forest is a face care brand with clean beauty formulations focusingon traditional Chinese/Asian herbal extracts. There are 14 sku of face care which are priced from 40-45 USD, with great textures and very light product scents.
I particularly liked the Hydrating Skin Care Essence which looks so pretty. At first, I thought the flacon contained rose petals but no, these are actually petal-shaped slivers of moisturising cream so this is a cream-in-serum product. In Taiwan, Shen Forest is sold primarily through spas and salons as well as department stores.
COSMOPROF CBE ASEAN 2023: COSMOTALKS CONFERENCE
Cosmoprof CBE Asean 2023 was accompanied by the classic Cosmoprof trade show features, namely the Cosmotalks series of presentations and panels, and Cosmo On Stage (product demonstrations, workshops, brand presentations). At my usual Cosmoprof shows (Bologna and Asia) I rarely attend Cosmotalks because spending time in the halls, talking to brands and companies, is more valuable to me – each Cosmoprof show, no matter what size, only ever lasts three days and for fairs the sze of Bologna and Hong Kong this is barely enough time to scratch the surface.
However, because Cosmoprof CBE Asean was so compact – with just a handful of retail brands – I was actually able to listen in to four Cosmotalks sessions, including presentations by trend agencies Beautystreams and Asia Cosme Lab and market research company Euromonitor; plus an ASEAN Cosmetics Association panel in which cosmetics trade association representatives from Thailand, Indonesia, Malaysia, Singapore, Vietnam and Myanmar discussed challenges and dynamics in their local beauty markets. See pics below.
And this was it from Cosmoprof CBE Asean 2023. I’ll try to attend next year’s shoI look forward to seeing how this new Cosmoprof fair is going to develop in future. Thanks for reading.
TRENDS. TRAVELS. AND BERLIN 