[Brand Profile]: Nature Belle from ENS Korea/Jallon

At Cosmoprof Asia last month I also met one of my favourite organic beauty brands from Korea: Whamisa. Whamisa’s manufacturer ENS Korea was a first-time exhibitor at the trade show, together with organic manufacturer Jallon which has taken over the marketing and promotion for the Whamisa brand.

And Jallon presented two new certified organic product ranges: premium anti-ageing range Jath and children & baby care range Nature Belle. I’ll post a more detailed article on Jath soon. This brand profile is about Nature Belle. Click on the link below for more information, ingredients and pics!

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The Nature Belle line-up includes a hair & body wash, body lotion and powder cream, a sun cream and a multi-balm. As you can see the packaging is cute and colourful: the body wash is packaged in blue, the body lotion is pink, the powder cream is purple, the sun cream orange-brown and the multi-balm has yellow packaging. The entire range is certified by Cosmos Organic/BDIH and, like Whamisa, all formulations are water-free. Instead the products are based on carrot root extract (with the exception of the multi balm which is based on olive oil).

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Let’s start with the Hair & Body Cleanser (pics above): a clear and very liquid cleanser which is scented with clean, powdery and floral notes – in fact, the fragrance reminded me of the Sophie la Girafe body lotion which I tried out at this year’s Vivaness trade show. It’s a very comforting scent. The cleanser (which I use as a shower gel) foams up lightly but not too much; 79.5% of the ingredients are organic. One bottle contains 300ml. Oh yes, the pack also contains a pump dispenser which you can attach to the plastic bottle!

Here is the INCI listing from the Jallon website:

*Daucus Carota Sativa (Carrot) Root Extract, *Aloe Maculata Leaf Extract, **Palm Kernel/Coco Glucoside, **Decyl Glucoside, *Aloe Barbadensis Leaf Extract, *Lavandula Angustifolia (Lavender) Extract, *Chamomilla Recutita (Matricaria) Extract, *Centella Asiatica Extract, *Camellia Sinensis Leaf Extract, *Pyrus Malus (Apple) Fruit Extract, **Xanthan Gum, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Oenothera Biennis (Evening Primrose) Oil, Fusanus Spicatus Wood Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Sodium Chloride, Citric Acid, Salvia Officinalis (Sage) Oil, Cedrus Atlantica Bark Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil *Certified Organically Grown **Natural Origin

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The Face & Body Lotion contains 95.1% organic ingredients; like the Hair & Body Cleanser it is based on carrot root extract. It is a very light milky fluid which nonetheless hydrates really well; leaves the skin soft and lightly scented with the same powdery floral blend as the cleanser. It also has a separate pump dispenser. One bottle includes 200ml.

*Daucus Carota Sativa (Carrot) Root Extract, *Aloe Maculata Leaf Extract, *Olea Europaea (Olive) Fruit Oil, *Beeswax, *Butyrospermum Parkii (Shea) Butter, **Cetyl Alcohol, **Cetearyl Olivate, **Sorbitan Olivate, *Aloe Barbadensis Leaf Extract, *Lavandula Angustifolia (Lavender) Extract, *Chamomilla Recutita (Matricaria) Extract, *Centella Asiatica Extract, *Camellia Sinensis Leaf Extract, *Prunus Amygdalus Dulcis(Sweet Almond) Oil, *Persea Gratissima (Avocado) Oil, *Prunus Armeniaca (Apricot) Kernel Oil, *Pyrus Malus (Apple) Fruit Extract, **Cetearyl Alcohol, **Xanthan Gum, **Caprylic/Capric Triglyceride, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Oenothera Biennis (Evening Primrose) Oil, Fusanus Spicatus Wood Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Citric Acid, Salvia Officinalis (Sage) Oil, Cedrus Atlantica Bark Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil *Certified Organically Grown **Natural Origin

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Next up, the Soft Powder Lotion. This product has a really ingenious texture: it’s a clear, soft gel which transforms into a creamy powder once you massage it into the skin! The lotion is talcum-free, one tube contains 50gr.

*Daucus Carota Sativa (Carrot) Root Extract, Dimethicone, *Aloe Maculata Leaf Extract, Cyclopentasiloxane, ***Silica, *Aloe Barbadensis Leaf Extract, *Lavandula Angustifolia (Lavender) Extract, *Chamomilla Recutita (Matricaria) Extract, *Centella Asiatica Extract, *Camellia Sinensis Leaf Extract, *Pyrus Malus (Apple) Fruit Extract, **Caprylic/CapricTriglyceride, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract, Glycyrrhiza Glabra (Licorice), Root Extract, Oenothera Biennis(Evening Primrose) Oil Fusanus Spicatus Wood Oil, Citrus Nobilis, (Mandarin Orange) Peel Oil, Salvia Officinalis (Sage) Oil, Cedrus Atlantica Bark Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Aurantium Bergamia(Bergamot) Fruit Oil *Certified Organically Grown **Natural Origin ***Ecocert

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The Sun Cream is formulated with titanium dioxide and zinc oxide and the tube contains 45ml. I haven’t tried out the sun cream yet so I cannot comment on texture, fragrance or how effective the sun protection is but knowing the other products in this range; it’s probably pleasant to wear, with a nice fragrance.

And here are the ingredients:

*Daucus Carota Sativa (Carrot) Root Extract, *Aloe Maculata Leaf Extract, Zinc Oxide, Titanium Dioxide, *Olea Europaea (Olive) Fruit Oil **Cetyl Alcohol, **Cetearyl Alcohol, *Butyrospermum Parkii (Shea) Butter, *Aloe Barbadensis Leaf Extract, *Lavandula Angustifolia (Lavender) Extract, *Chamomilla Recutita (Matricaria) Extract, *Centella Asiatica Extract, *Camellia Sinensis Leaf Extract, *Beeswax *Persea Gratissima (Avocado) Oil, *Camellia Japonica Seed Oil, *Argania Spinosa Kernel Oil, *Rosa Damascena Flower Extract **Xanthan Gum, **Caprylic/CapricTriglyceride, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract, Glycyrrhiza Glabra(Licorice) Root Extract, Oenothera Biennis (Evening Primrose) Oil, Fusanus Spicatus Wood Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Salvia Officinalis (Sage) Oil, Cedrus Atlantica Bark Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil *Certified Organically Grown **Natural Origin

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Finally, the Baby Multi Balm! With 98.98% organic ingredients this is a solid moisturising twist-up stick. Good packaging design, incidentally, because you can apply the balm with one hand (if you’ve ever tried to put cream on a squirming baby or toddler – it really helps to have a hand free!). The Multi Balm is scented with the same fragrance as the other products; it’s moisturising and non-sticky.

*Olea Europaea (Olive) Fruit Oil, *Butyrospermum Parkii (Shea) Butter, *Theobroma Cacao (Cocoa) Seed Butter, *Beeswax, *Persea Gratissima (Avocado) Oil, *Camellia Japonica Seed Oil, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, Daucus Carota Sativa (Carrot) Seed Oil, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Oenothera Biennis (Evening Primrose) Oil, Fusanus Spicatus Wood Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Salvia Officinalis (Sage) Oil, Cedrus Atlantica Bark Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Aurantium Bergamia(Bergamot) Fruit Oil *Certified Organically Grown

I am really impressed with this product range; great texture, pleasant fragrance and high-quality ingredients. Classic Whamisa manufacturing!

1 Comment

Filed under Asia, Brand Profiles, Trade Shows, Travel, Trends

One response to “[Brand Profile]: Nature Belle from ENS Korea/Jallon

  1. Pingback: [Brand Profile]: Jath from ENS Korea/Jallon | TRENDS. TRAVELS. AND BERLIN

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