Monthly Archives: February 2018

21/02/2018 · 09:09

Vivaness 2018: [Show Report]

Well, Vivaness 2018 has come and gone. The 11th edition of the trade fair took place from 14th to 17th February 2018 together with sister show Biofach, the biggest organic food trade show worldwide. I actually had to go through my old show reports to count how many times I’ve attended this trade show; 2018 was my fifth Vivaness visit.

In total there were 3,218 exhibitors at both shows (275 of these companies and brands were Vivaness exhibitors) which is a big increase compared to 2017 – check out my show reviews for Vivaness 2014, Vivaness 2015, Vivaness 2016 and Vivaness 2017.

This year’s trade fair seemed to feature more small and newcomer brands than previous years (especially in the newcomer Breeze exhibition area) which was fabulous – after all, this is one of the main reasons why I love visiting trade shows: new brand discoveries!

Which is also why this show review will focus on international niche and start-up brands (many of which you’ll recognize from my Instagram feed).  Also, with a few exceptions, these are all brands that I’ve never written about on trend-traveller, so this is quite exciting for me as well. I’ve grouped the brands by country, but in no particular order.

And now, click on the link below to read more about my favourite brand discoveries at Vivaness 2018!

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Filed under Brand Profiles, Industry News, organicwellnessnews.com, Retail, Show Reports, Trade Shows, Trends

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01/02/2018 · 12:09

Retail notes from Tokyo: [Show Report] Cosme Tokyo 2018

I just returned from Cosmetokyo, Japan’s biggest C&T trade show. My last Cosmetokyo visit was four years ago; Cosmetokyo 2014 actually was my very first Asian trade fair! Back then, Cosmetokyo took place in October which worked well with the dates for Cosmoprof Hong Kong (mid-November).

Anyway, over the past three years Cosmetokyo has continued to expand in terms of exhibitor and visitor numbers; in 2015 the trade show date was shifted from October to January and after Tokyo Big Sight exhibition centre became too small for the trade fair, Cosmetokyo moved to Makuhari Messe convention centre in 2018.

Cosmetokyo 2018, the 6th edition of the trade show, took place from 24th-26th January. The first day was a little disorienting; the trade fair has changed so much in the last few years. In 2014 the exhibitors were primarily from Japan and it was very much a domestic showcase.

At Cosmetokyo 2018, however, more than a third of the trade show’s exhibitors came from outside of Japan, and there were many country pavilions and international companies that it took me a while to find my bearings. But then I did and I enjoyed the trade fair tremendously, meeting exciting new brands and re-discovering old favourites.

In 2018, Cosmetokyo organizers Reed Exhibitions Japan had added a number of new features, including a new and very interesting section of the show – Inner Beauty. The entire trade show constellation – Cosmetokyo and its sister show Cosmetech together with Inner Beauty and Beauty & Health Foods Expo (another new show section in 2018) – was renamed Health & Beauty Week Tokyo. And there were a few other smaller shows which took place concurrently with Cosmetokyo, like Health & Beauty Goods Expo and Lifestyle Expo Tokyo 2018.

And now, after this lengthy introduction: click on the link below for more information about some of the interesting brands I met at Cosmetokyo 2018!

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Filed under Asia, Retail, Show Reports, Trade Shows, Travel, Trends

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