I just returned from Cosmetokyo, Japan’s biggest C&T trade show. My last Cosmetokyo visit was four years ago; Cosmetokyo 2014 actually was my very first Asian trade fair! Back then, Cosmetokyo took place in October which worked well with the dates for Cosmoprof Hong Kong (mid-November).
Anyway, over the past three years Cosmetokyo has continued to expand in terms of exhibitor and visitor numbers; in 2015 the trade show date was shifted from October to January and after Tokyo Big Sight exhibition centre became too small for the trade fair, Cosmetokyo moved to Makuhari Messe convention centre in 2018.
Cosmetokyo 2018, the 6th edition of the trade show, took place from 24th-26th January. The first day was a little disorienting; the trade fair has changed so much in the last few years. In 2014 the exhibitors were primarily from Japan and it was very much a domestic showcase.
At Cosmetokyo 2018, however, more than a third of the trade show’s exhibitors came from outside of Japan, and there were many country pavilions and international companies that it took me a while to find my bearings. But then I did and I enjoyed the trade fair tremendously, meeting exciting new brands and re-discovering old favourites.
In 2018, Cosmetokyo organizers Reed Exhibitions Japan had added a number of new features, including a new and very interesting section of the show – Inner Beauty. The entire trade show constellation – Cosmetokyo and its sister show Cosmetech together with Inner Beauty and Beauty & Health Foods Expo (another new show section in 2018) – was renamed Health & Beauty Week Tokyo. And there were a few other smaller shows which took place concurrently with Cosmetokyo, like Health & Beauty Goods Expo and Lifestyle Expo Tokyo 2018.
And now, after this lengthy introduction: click on the link below for more information about some of the interesting brands I met at Cosmetokyo 2018!
Today I visited organic perfumery chain Cosmekitchen’s Naturopathy outlet in Shinjuku’s luxury Newoman department store to check out the aromatherapy fragrances of Japanese organic perfume brand Tokotowa Organics. I had met the founder of Tokotowa’s parent company Organic Styles at the Natural Cosmetics Conference 2017 in Berlin just last month – and of course I was immediately interested. A Japanese aromatherapy brand? Cool!
It was my first trip to Shanghai and my first visit to China Beauty Expo. The trade fair was immense, chaotic and exhausting (as trade shows tend to be!) but also very interesting; mostly because I don’t know many Chinese brands so there was plenty to discover – after all, China Beauty Expo is one of the biggest C&T trade shows in mainland China. Click on the link below for a detailed show review with over 100 high-res pics!
From 15th-17th May 2017 Beautyworld Japan took place in Tokyo, Japan. It was my first visit to Beautyworld Japan and my second Japanese C&T trade show – click here to read my show report of CosmeTokyo 2014.
According to organisers Messe Frankfurt, the 20th edition of Beautyworld Japan was a success: 634 exhibitors from 16 countries and regions presented themselves and their brands at the show. The majority of exhibitors – 526 – came from Japan, the rest were from overseas. And a total of 72,594 visitors attended the trade fair at Tokyo Big Sight exhibition centre.
Click on the link below to read more about Beautyworld Japan 2017!
A few days ago I was walking through drugstore retailer Ainz & Tulpe’s Harajuku store when the fabulous retro-looking packaging of Ueba Esou’s Gofun nail polish range caught my eye. That very same day, in a different part of Tokyo, I saw Gofun again; this time in a store selling traditional Japanese handicrafts. Besides the Gofun polishes, the store also carries Ueba Esou’s hand cream range – less retro-looking but equally charming. I started to research the brand and guess what – Ueba Esou isn’t a cosmetics company at all: they are a Kyoto-based manufacturer of traditional Japanese artist paints.
I was walking around Shibuya today (my must-visit stores in this area include Cosmekitchen in Hikarie department store, the big Tokyu Hands and, of course, design depato Loft Shibuya!) and saw this interesting example of gender-specific retail: Its’ Demo is a fashion/beauty store chain aimed at an exclusively female demographic.
I first came across Kyushu-based niche beauty brand Satamisaki Organics in Japanese drugstore retailer Ainz & Tulpe’s Shinjuku East outlet this October (you can read my article about the company’s fabulous new Tokyo flagship store here!). Ainz & Tulpe has a special section on the first floor that is dedicated to local beauty brands from across Japan.