Last weekend I was in Italy to attend the biggest C&T trade show in the world: Cosmoprof Bologna! It was my first time at the Italian version of Cosmoprof; I’ve visited Cosmoprof Asia in Hong Kong (here are my articles about Cosmoprof Asia 2014 and Cosmoprof Asia 2015) but Cosmoprof Bologna is another experience altogether. In three words: it is gigantic!
Cosmoprof Bologna (18th-21st March 2016) took place in conjunction with packaging/ingredients trade show Cosmopack (17th-20th March 2016). With more than 2,500 exhibitors from around the world (73% from outside of Italy), 25 country pavilions, new trade show sections like Cosmoprof Wellness (spa beauty) and the 1st Cosmoprof Barber Show (barbering and beard care), it was a fabulous weekend. Read on for an overview of my favourite brand discoveries!