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Veganz, DM Bio and Trend it Up: Drugstore retailer DM is gearing up for battle

Yes, this is a rather tabloid-sounding headline! However, for the last six months German drugstore chain DM has dominated the retail headlines in Germany with a slew of interesting and innovative projects: In April, the DM group introduced its new organic food brand DM Bio (de-listing organic brand Alnatura in the process). Then, DM announced that it would launch an online store plus a brand new own label make-up brand (Trend it Up). And this July, the newspapers reported that DM had entered in a distribution agreement with Berlin-based vegan supermarket chain Veganz to retail a 50-sku portfolio of vegan brands, superfoods and raw food products.

Trend it Up (4)

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Filed under Berlin, Brand Profiles, Industry News, organicwellnessnews.com, Retail, Trends