Last weekend I was in Düsseldorf to visit Beauty International, Germany’s biggest salon trade show. Beauty International (actually, it is now called Beauty Düsseldorf) celebrated its 25th anniversary last year (here is my show report about Beauty International 2015) and, as always, the trade show took place concurrently with Top Hair (Germany’s biggest hair salon trade show) and Makeup Artist Design Show (makeup artist/professional brands).
It is one of the key dates for the German (and European) salon industry so Düsseldorf’s trade show centre was packed! According to the trade show organizers, 55.000 trade visitors visited the fair from 4th to 6th March. There were 1.500 exhibitors across four halls: Foot Care, Spa & Wellness in Hall 9, Salon C&T in Hall 10 and 11 and Nails in Hall 12. Read on for an overview of my favourite brand launches at this year’s Beauty Düsseldorf trade show!