Last weekend I was in Düsseldorf to visit Beauty International, Germany’s biggest salon trade show. Beauty International (actually, it is now called Beauty Düsseldorf) celebrated its 25th anniversary last year (here is my show report about Beauty International 2015) and, as always, the trade show took place concurrently with Top Hair (Germany’s biggest hair salon trade show) and Makeup Artist Design Show (makeup artist/professional brands).
It is one of the key dates for the German (and European) salon industry so Düsseldorf’s trade show centre was packed! According to the trade show organizers, 55.000 trade visitors visited the fair from 4th to 6th March. There were 1.500 exhibitors across four halls: Foot Care, Spa & Wellness in Hall 9, Salon C&T in Hall 10 and 11 and Nails in Hall 12. Read on for an overview of my favourite brand launches at this year’s Beauty Düsseldorf trade show!
Yes, this is a rather tabloid-sounding headline! However, for the last six months German drugstore chain DM has dominated the retail headlines in Germany with a slew of interesting and innovative projects: In April, the DM group introduced its new organic food brand DM Bio (de-listing organic brand Alnatura in the process). Then, DM announced that it would launch an online store plus a brand new own label make-up brand (Trend it Up). And this July, the newspapers reported that DM had entered in a distribution agreement with Berlin-based vegan supermarket chain Veganz to retail a 50-sku portfolio of vegan brands, superfoods and raw food products.
From 27th to 29th March 2015 I was in Düsseldorf, visiting Beauty International, Germany’s biggest trade show for the salon, spa and wellness industry. The professional beauty sector is strong over here and the big German salon brands – like Babor, Alessandro International, LCN, Klapp, Jean D’Arcel, Kryolan or Dr. Grandel – are very successful internationally.
2015 also marked the 30th anniversary for Beauty International. According to organizers Messe Düsseldorf, 51000 visitors from 60 countries attended the trade show and there were 1400 exhibitors in total. And since Beauty International traditionally takes place in conjunction with Top Hair International, the most important German show for the hair salon industry, and the Make Up Artist Design Show, Düsseldorf’s trade show centre was practically bursting at the seams with visitors.
Last September I was asked to write the annual German C&T market overview for SPC Magazine – one of my favourite repeat assignments! Here’s the link to the SPC Germany Report 2014 – as usual, please respect the copyright (HPCi Media/cosmeticsbusiness.com).
Last week I was in Düsseldorf to visit Beauty International, Germany’s most important trade show for salon C&T. Beauty International 2014 was as busy – and as interesting – as last year’s show. Besides the usual big German exhibitors like Babor, Dr. Grandel or Alessandro International I noticed a number of organic beauty brands, including Annané and Aiomyth from Switzerland, Amala from Germany and Zinobel Organic Boost from Denmark.
For all those who want a nice compact analysis of the German C&T market in 2012/2013 – here is the article I wrote for SPC Magazine a couple of months ago. It’s the fifth or even sixth time I’ve been writing this country profile over the past ten years and it’s one of my favourite repeat assignments! Enjoy but please respect the copyright: Holding Steady
Here is my Cityscape article on online perfumery Planet Prestige: Planet Prestige covers all the bases. As always: this article is copyrighted so please don’t post it elsewhere! [EDIT: Planet Prestige’s Berlin store has closed down!]
Kryolan is a professional makeup artist brand from Berlin. It was established in 1945; Kryolan’s core business is film and theater makeup, they make artificial blood, body fluids and scars, camouflage and HD products; they are also very popular with makeup artists. And they have a great range of “regular” makeup. I love their Camouflage Powder; have been buying it for years. Read my Mintel article here.
My first Retail Focus article for cosmeticsbusiness.com is about online retailer Point Rouge. A direct competitor of Planet Prestige!
Obviously I can’t post the entire market report. However, here are a couple of the main trends and market drivers that have characterised the German colour cosmetics segments in 2012/2013:
1) limited editions! This is a unique aspect of the German colour cosmetics market. We have four drug store brands here – Palmer’s P2, Coty’s Manhattan and Cosnova’s Catrice and Essence – that have the same target group (the teen and twen market) and a similar entry-level pricing. These three companies are fierce competitors and they battle it out with a product launch pace that has to be seen to be believed. Continue reading