This year’s Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place from 26th to 27th September 2017. I have just counted back and this was my sixth Branchenkongress conference; I first attended the event in 2011 when organisers Messe Nuremberg and Naturkosmetikverlag moved the conference from Nuremberg to Berlin. Here you can find my show reports for Naturkosmetikbranchenkongress 2013, Naturkosmetikbranchenkongress 2014 (Day One), Naturkosmetikbranchenkongress 2014 (Day Two), Naturkosmetikbranchenkongress 2015 and Naturkosmetikbranchenkongress 2016.
Has it been six years already? Wow. And this reminds me, Natural Cosmetics Conference also celebrated its 10th anniversary in 2017: Happy Birthday Naturkosmetikbranchenkongress!
This conference report will be a bit shorter than my usual articles because I am flying to Asia very soon (Tokyo, Taipei and Hong Kong for Cosmoprof Asia 2017!) and there is still much to do before I leave.
However, I will of course cover the most important lectures and panel discussions. Key topics this year included the challenges (and opportunities) of digitalisation for retailers and brands, how to market to the Millennials demographic and – particularly interesting – the organic beauty markets in East Asia!
Last weekend I was in Düsseldorf to visit Beauty International, Germany’s biggest salon trade show. Beauty International (actually, it is now called Beauty Düsseldorf) celebrated its 25th anniversary last year (here is my show report about Beauty International 2015) and, as always, the trade show took place concurrently with Top Hair (Germany’s biggest hair salon trade show) and Makeup Artist Design Show (makeup artist/professional brands).
It is one of the key dates for the German (and European) salon industry so Düsseldorf’s trade show centre was packed! According to the trade show organizers, 55.000 trade visitors visited the fair from 4th to 6th March. There were 1.500 exhibitors across four halls: Foot Care, Spa & Wellness in Hall 9, Salon C&T in Hall 10 and 11 and Nails in Hall 12. Read on for an overview of my favourite brand launches at this year’s Beauty Düsseldorf trade show!
Yes, this is a rather tabloid-sounding headline! However, for the last six months German drugstore chain DM has dominated the retail headlines in Germany with a slew of interesting and innovative projects: In April, the DM group introduced its new organic food brand DM Bio (de-listing organic brand Alnatura in the process). Then, DM announced that it would launch an online store plus a brand new own label make-up brand (Trend it Up). And this July, the newspapers reported that DM had entered in a distribution agreement with Berlin-based vegan supermarket chain Veganz to retail a 50-sku portfolio of vegan brands, superfoods and raw food products.
While 4711 Echt Kölnisch Wasser is arguably the best-known fragrance manufactured in the German city of Cologne, there is another – and much older – local Eau de Cologne company. Farina can trace its roots back to 1709 and although the brand’s fragrances are a lot more exclusive than 4711, its customer base is equally international.
From 27th to 29th March 2015 I was in Düsseldorf, visiting Beauty International, Germany’s biggest trade show for the salon, spa and wellness industry. The professional beauty sector is strong over here and the big German salon brands – like Babor, Alessandro International, LCN, Klapp, Jean D’Arcel, Kryolan or Dr. Grandel – are very successful internationally.
2015 also marked the 30th anniversary for Beauty International. According to organizers Messe Düsseldorf, 51000 visitors from 60 countries attended the trade show and there were 1400 exhibitors in total. And since Beauty International traditionally takes place in conjunction with Top Hair International, the most important German show for the hair salon industry, and the Make Up Artist Design Show, Düsseldorf’s trade show centre was practically bursting at the seams with visitors.
Last September I was asked to write the annual German C&T market overview for SPC Magazine – one of my favourite repeat assignments! Here’s the link to the SPC Germany Report 2014 – as usual, please respect the copyright (HPCi Media/cosmeticsbusiness.com).
I arrived back in Berlin three days ago. It was a marvellous five weeks away and I’m still trying to sort out all of my impressions. My next trip to that region is already booked, by the way: two weeks in Tokyo in late February/early March plus a few days in Seoul/Korea. I’ve never been to Korea and already have a long list of stores and places I want to visit.
Before taking off for Japan, however, I’ll be visiting Vivaness trade show in Nuremberg. And after my return I’ll be attending Beauty International trade show in Düsseldorf. It looks like 2015 will be full of travelling and trade shows (yay!)
Since I won’t have time to update the blog this week (too much work to do), here is an article I wrote on German designer Harald Glööckler’s new Berlin flagship store this summer. Glööckler is a rather interesting phenomenon, he has a very flamboyant, in-your-face personality and he polarises public opinion. However, when I researched the article, I was surprised by how genuine he appears, despite his obvious and carefully cultivated artificiality. Enjoy the article!