Tag Archives: France organic market

Natural Cosmetics Conference 2014: [Show Report] Day One

Last week the annual Naturkosmetik Branchenkongress (Natural Cosmetics Conference) took place in Berlin: two days of stimulating presentations, interesting people and so many new ideas, inspirations and things to research that my head is still spinning.

This year the conference was all about trends and changes: how the organic beauty market is changing and how it might look in five or ten years. Topics included customer journeys, the way that consumers are changing the retail market (social media, peer reviews, shit-storms…) and how they are starting to influence what brands are doing, the role of e-commerce and how this is changing C&T distribution and how authenticity and transparency are amongst the most important factors in successful brand management.

I will be splitting this article into two separate posts – Day One and Day Two – which should improve the readability. It is still a long text though. You have been warned! Continue reading

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Filed under Berlin, cosmeticsbusiness.com, Events, Industry News, Retail, Show Reports, Trade Shows

Organic beauty in Europe 2014: ECM article

A few months ago I researched and wrote a feature on the organic beauty market in Europe. Great fun it was; unfortunately I had to stick to my 3000 word limit  – I could have written twice as much! – but even so I think the article turned out well. Here it is. As always, please respect the copyright (ECM Magazine, April 2014, HPCi Media)!

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Filed under cosmeticsbusiness.com, Industry News, Retail