This year’s Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place from 26th to 27th September 2017. I have just counted back and this was my sixth Branchenkongress conference; I first attended the event in 2011 when organisers Messe Nuremberg and Naturkosmetikverlag moved the conference from Nuremberg to Berlin. Here you can find my show reports for Naturkosmetikbranchenkongress 2013, Naturkosmetikbranchenkongress 2014 (Day One), Naturkosmetikbranchenkongress 2014 (Day Two), Naturkosmetikbranchenkongress 2015 and Naturkosmetikbranchenkongress 2016.
Has it been six years already? Wow. And this reminds me, Natural Cosmetics Conference also celebrated its 10th anniversary in 2017: Happy Birthday Naturkosmetikbranchenkongress!
This conference report will be a bit shorter than my usual articles because I am flying to Asia very soon (Tokyo, Taipei and Hong Kong for Cosmoprof Asia 2017!) and there is still much to do before I leave.
However, I will of course cover the most important lectures and panel discussions. Key topics this year included the challenges (and opportunities) of digitalisation for retailers and brands, how to market to the Millennials demographic and – particularly interesting – the organic beauty markets in East Asia!
From 27th to 28th September 2016 the annual Naturkosmetikbranchenkongress (Natural Cosmetics Conference) took place here in Berlin.
This year, the conference focused on digitalization and its effect on the consumer: how the constantly growing connectivity is changing our society and altering consumer behavior and consumer expectations. The digital world is transforming existing retail structures, market dynamics and brand management, but it also creates exciting new opportunities for companies, brands and consumers. Excellent presentations, a great keynote speaker and interesting panelists and attendees made this one of my favourite Branchenkongress events so far.
Click on the link below for a review of the conference. Be warned though, this is one of my longer reports (I had my laptop with me so my notes are very detailed indeed)!
It is that time of year again: the Natural Cosmetics Conference (Naturkosmetikbranchenkongress) was in town this week! It’s an annual event which used to be held in Nuremberg but then moved to Berlin in 2011. And it’s one of my favourite industry events: two days jam-packed with interesting lectures, discussions, forums and presentations plus the chance to meet interesting people.
The Conference always offers a good mixture of topics. This year there were presentations on consumer trends, demographics and behavior, on market research and gender marketing, but also on certifications with a particular focus on the much-debated ISO guideline for natural cosmetics and on halal certification.
Here is the link to the Fall Edition of Organic & Wellness News. I’ve contributed a number of articles to this issue, including a company profile about Berlin-based vegan supermarket chain Veganz (read the OWN article here), previews about the upcoming Naturkosmetikbranchenkongress (OWN article) and organic food trade show Biofach America/Expo East (OWN article), an article on the Baobab tree and UK brand Aduna’s innovative social marketing campaign #makebaobabfamous and an article on this summer’s organic equivalency agreement between the US and Switzerland. Enjoy.
The second part of my article about the Natural Cosmetics Conference here in Berlin: again, be warned: this is a long text! Continue reading
Last week the annual Naturkosmetik Branchenkongress (Natural Cosmetics Conference) took place in Berlin: two days of stimulating presentations, interesting people and so many new ideas, inspirations and things to research that my head is still spinning.
This year the conference was all about trends and changes: how the organic beauty market is changing and how it might look in five or ten years. Topics included customer journeys, the way that consumers are changing the retail market (social media, peer reviews, shit-storms…) and how they are starting to influence what brands are doing, the role of e-commerce and how this is changing C&T distribution and how authenticity and transparency are amongst the most important factors in successful brand management.
I will be splitting this article into two separate posts – Day One and Day Two – which should improve the readability. It is still a long text though. You have been warned! Continue reading
The Natural Cosmetics Conference took place this Tuesday and Wednesday here in Berlin. It’s the third year that I’ve attended the event and, as always, it was very worthwhile. Interesting people, good keynote speakers and well-chosen discussion topics, not to mention a very nice venue!
This year the Branchenkongress had a strong sociodemographic focus; the first day especially revolved around demographics and market research, trends and consumer behaviour – exactly my areas of interest so I took lots of notes. Here’s a brief review (find out all about LOR!): Continue reading