Tag Archives: Hong Kong cosmetics market

Retail notes from Hong Kong: [Store Profile] Mi Ming Mart

On my very last afternoon in Hong Kong I visited beauty retailer Mi Ming Mart‘s Causeway Bay outlet.

It was actually a recommendation by someone I had met at Cosmoprof Asia trade show the previous day: Sophie from Hong Kong-based organic beauty distributor Aura HK – the company’s portfolio includes European brands like Dr. Hauschka, Melvita, Sanoflore, Flow Cosmetics and Avril – suggested that I check out Mi Ming Mart, a clean beauty store chain founded by a Chinese beauty KOL (Key Opinion Leader = Influencer). It sounded intriguing (and I do love me some female entrepreneurship!) so I went – and Mi Ming Mart is indeed a fascinating retailer.

The first Mi Ming Mart was opened in 2009, so the company has been a mainstay of Hong Kong’s niche beauty retail scene for almost a decade. Founder Erica Yuen is a former beauty queen turned social media icon/celebrity who was also active in local politics between 2011 and 2016 – she is the co-founder of Hong Kong’s radical pro-democracy party Power Voters and from 2013 to 2016 served as chairperson of the pro-democracy People Power party before focusing on further expanding her retail business.

Which she seems to have been doing successfully: in February 2018 Mi Ming Mart was listed on the Growth Enterprise Market (GEM) of Hong Kong’s stock exchange. According to parent company Inwell International’s annual report, group revenue grew 19.3% to HKD 123.4 million in the financial year ending March 2018 – a result which can be traced back to the opening of three new retail stores (Quarry Bay, Tuen Mun and Tseung Kwan O) and the strong performance of skin care sales. The company’s gross profit climbed 18.4% to HKD 74.8 million over the same period.

For more information on the company and the store click on the link below!

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[Brand Profile]: Kimature

I first came across Hong Kong-based beauty company Kimature at China Beauty Expo 2017 in Shanghai this May and was immediately intrigued by this unusual organic beauty brand. Not only are Kimature’s products based on TCM (Traditional Chinese Medicine) plant extracts but the brand’s cosmetics are manufactured right there in Hong Kong with locally sourced herbal ingredients.

When I was in town a few months ago for Cosmoprof Asia 2017 I met up with founder Kim Chen and her husband Edward Ian and asked them a bunch of question about their company. Click on the link below for more information about Kimature’s products and the concept behind the brand.

Kimature White Jade Orchid range

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OWN: A special edition for Natural Products Asia 2016 trade show

The latest issue of Organic & Wellness News has just gone online: we have published an e-paper with Asia-specific content on the occasion of Natural Products 2016 trade show which will take place in Hong Kong this August. I contributed two articles: an interview with industry expert Mei Graefe on the cross-border e-commerce business in mainland China and an interview with Brenda Lee, founder of Hong Kong’s biggest organic perfumery chain Beyorg. Enjoy!

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Filed under Asia, Industry News, organicwellnessnews.com, Retail, Trends