Tag Archives: China cosmetics market

Retail notes from Shanghai: [Show Report] China Beauty Expo 2018

A few days ago I returned from Shanghai, the last stop on my three-week research trip to Asia. My main focus here was China Beauty Expo, the most important beauty trade show in mainland China.

However, I also managed to visit two new bars (Sober Company and Woo Bar; both very much worth a visit!) and explored the very cool M50 Shanghai Art District on Monashan Road (an old factory site converted into an art/gallery space. I have now become a big fan of contemporary Chinese porcelain art!). I also spent a considerable amount of time just walking around the city centre streets, taking pictures of Shanghai’s surreal-looking and amazingly varied cityscape.

But back to the trade show! The 23rd edition of China Beauty Expo took place from 22nd to 24th May 2018 in Shanghai’s Pudong International Exhibition Centre (SNIEC) – for a more detailed description of the exhibition centre’s layout (with pictures) check out my China Beauty Expo 2017 article.

My impression was that this year’s CBE was somehow more structured (a little better organised, perhaps?) and also more international than CBE 2017 – there was a special registration gate for „foreign visitors/media“ which they didn’t have last year (at least not that I remember!) and there seemed to be more Western beauty brands amongst the exhibitors.

Don’t get me wrong, CBE was still overwhelming; bustling, chaotic and completely crowded with visitors, including families and children – tickets are free and anyone can visit; you don’t need trade visitor credentials. The halls featuring primarily Chinese exhibitors were especially popular amongst the local visitors – most of the companies offered free skin care treatments, raffles and freebies.

But this year the show felt much more manageable; probably because I knew what to expect and I also knew which subway station was the best option for the trade show! If you’re interested: it’s the last stop on Line 7, Huanmu Road, which connects to Kerry Parkway shopping center and the Kerry hotel. So much more pleasant than Longyang Road which the official website tells you is the closest station for SNIEC.

But now let’s jump straight in! Click on the link below to read more about some of my favourite brand discoveries at China Beauty Expo 2018.

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Retail notes from Shanghai: [Brand Profile] Urtekram China / Yatikelan

The last stop on my recent Asia trip was Shanghai; China’s largest city (according to Wikipedia) and one of the country’s four so-called top tier cities. It was my first visit to Shanghai (and mainland China) and I loved it.

Granted, I only saw the (touristic) city centre – I was there for just four nights (on the 144 hour transit visa deal for EU citizens) and two of those days were spent at China Beauty Expo 2017 – but still: such a cool city!

It’s great for exploring on foot, has a fascinating cityscape, interesting buildings, stores and markets, and the food!!! And Shanghai has a fabulous bar scene, too – I wish I could have had an extra few nights to try out all the bars on my short list; thank you @asia.cocktails! – but at least I managed to visit Speak Low bar. An excellent night.

But this article isn’t about Shanghai’s tourist attractions, it is about an organic beauty brand which I discovered quite by accident in a Watsons drugstore on Nanjing East Road (Pedestrian street ). Even more surprising was the fact that I knew the brand – Urtekram is one of THE best-known and oldest Danish organic beauty brands and they have a wide European distribution. However, it seems that Urtekram (or “Yatikelan”) also has a product portfolio of around 100 sku designed specifically for the Chinese market. Exciting stuff!

Essences, toners, lotions, BB creams, CUSHION FOUNDATIONS, men’s care; face masks – these are Asian formats and textures. None of these product ranges are available anywhere in Europe (or in East Asia either; at least I haven’t seen these products in any of the beauty stores I’ve visited in Tokyo, Taipei or Hong Kong). The ranges aren’t listed on Urtekram International’s website either.

I tried to contact Urtekram China through their official Shanghai address but didn’t get a response. I can’t read a word of Mandarin, unfortunately, and Google Translate doesn’t work so well with non-Western scripts, but I did my best to dig up some info for y’all. Keep in mind that most of this info is based on assumptions, conclusions, inferences and some creative lateral thinking.  If anyone of you kind readers out there can confirm or correct the facts or has additional info about Urtekram China, please let me know and I’ll update the article accordingly.

I also took a whole bunch of photographs (I think I spent almost an hour sitting in front of the product display; the sales assistants were starting to give me distinctly nervous glances) and I bought two of the hydrating toners which are SUPERB! Loving the textures.

Anyway, this is probably the longest teaser paragraph I’ve ever written for a trend-traveller article, so click on the link below for more info and pictures!

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Retail notes from Shanghai: [Show Report] China Beauty Expo Shanghai 2017

It was my first trip to Shanghai and my first visit to China Beauty Expo. The trade fair was immense, chaotic and exhausting (as trade shows tend to be!) but also very interesting; mostly because I don’t know many Chinese brands so there was plenty to discover – after all, China Beauty Expo is one of the biggest C&T trade shows in mainland China. Click on the link below for a detailed show review with over 100 high-res pics!

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OWN: A special edition for Natural Products Asia 2016 trade show

The latest issue of Organic & Wellness News has just gone online: we have published an e-paper with Asia-specific content on the occasion of Natural Products 2016 trade show which will take place in Hong Kong this August. I contributed two articles: an interview with industry expert Mei Graefe on the cross-border e-commerce business in mainland China and an interview with Brenda Lee, founder of Hong Kong’s biggest organic perfumery chain Beyorg. Enjoy!

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