I’ve just returned from Hong Kong where I attended Asia’s biggest C&T trade show, Cosmoprof Asia 2017. As always, it was an exhausting and exciting three days. This year’s trade show took place from 14th to 16th November (the dates for Cosmopack were 13th to 15th November).
As a quick reminder: last year, organisers Bologna Fiere/UBM Asia decided to split the trade show into two separate entities – Cosmoprof (finished cosmetics) continues to take place in the Hong Kong Convention & Exhibition Centre (HKCEC) while sister show Cosmopack (packaging, ingredients, OEM, manufacturing) was relocated to Asia World Expo (AWE) near Hong Kong International Airport.
Since Cosmopack was moved to AWE the exhibition centre feels much less crowded although, don’t get me wrong, it was still very busy indeed. I also liked it that this year the press office was located on the ground floor next to registration, rather than tucked away in an obscure corner in one of the halls.
And here are the key facts and figures about this year’s trade show! 2,877 exhibitors from 54 countries presented their products, brands and services at Cosmoprof and Cosmopack which equals an increase of 7% compared to 2016 exhibitor figures. Total exhibition space across both locations grew 11% to 108,600 sqm and there were 25 country pavillions. The 2017 Country of Honour was Korea and around 74% of Cosmoprof/Cosmopack exhibitors were from Asia, followed by Europe with 18%, the US with 4% and Africa, the Middle East and Oceania with 1-2% respectively. According to the official post-show press release stats, a total of 83,793 visitors from 135 countries visited Cosmoprof/Cosmopack, an increase of 9% compared to 2016.
There was also an exciting new trade show section in 2017 – the Natural & Organic showcase in Hall 3. The Wellness & Spa and Discover Trends sections returned in 2017 as did the popular Boutique charity shopping area – at the Boutique booth visitors can purchase sample sized cosmetics from trade show exhibitors, with all proceeds going to a Hong Kong charity. Another new feature this year were the Cosmoprof Beauty Circle Awards. For details about the award winners, scroll down to the end of the article.
Like every year, Cosmoprof Asia was divided into four key product sectors: Perfumery & Cosmetics (Hall 1 + Concourse and Hall 5C), Beauty Salon (Hall 3E + Concourse), Hair Salon (Hall 5G + Concourse) and Nail & Accessories (Hall 5E). And, like every year, the three days of the trade show were much too short to see everything, so I concentrated on Halls 1 and 3 with a brief visit to Hall 5.
The 2017 show was my fourth visit to Cosmoprof Asia – if you’re interested you can check out my show reports for Cosmoprof Asia 2014, Cosmoprof Asia 2015 and Cosmoprof Asia 2016. And now, click on the link below to read more about my brand discoveries at Cosmoprof Asia 2017!
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TRENDS. TRAVELS. AND BERLIN 