Tag Archives: Urtekram

Retail notes from Shanghai: [Brand Profile] Urtekram China / Yatikelan

The last stop on my recent Asia trip was Shanghai; China’s largest city (according to Wikipedia) and one of the country’s four so-called top tier cities. It was my first visit to Shanghai (and mainland China) and I loved it.

Granted, I only saw the (touristic) city centre – I was there for just four nights (on the 144 hour transit visa deal for EU citizens) and two of those days were spent at China Beauty Expo 2017 – but still: such a cool city!

It’s great for exploring on foot, has a fascinating cityscape, interesting buildings, stores and markets, and the food!!! And Shanghai has a fabulous bar scene, too – I wish I could have had an extra few nights to try out all the bars on my short list; thank you @asia.cocktails! – but at least I managed to visit Speak Low bar. An excellent night.

But this article isn’t about Shanghai’s tourist attractions, it is about an organic beauty brand which I discovered quite by accident in a Watsons drugstore on Nanjing East Road (Pedestrian street ). Even more surprising was the fact that I knew the brand – Urtekram is one of THE best-known and oldest Danish organic beauty brands and they have a wide European distribution. However, it seems that Urtekram (or “Yatikelan”) also has a product portfolio of around 100 sku designed specifically for the Chinese market. Exciting stuff!

Essences, toners, lotions, BB creams, CUSHION FOUNDATIONS, men’s care; face masks – these are Asian formats and textures. None of these product ranges are available anywhere in Europe (or in East Asia either; at least I haven’t seen these products in any of the beauty stores I’ve visited in Tokyo, Taipei or Hong Kong). The ranges aren’t listed on Urtekram International’s website either.

I tried to contact Urtekram China through their official Shanghai address but didn’t get a response. I can’t read a word of Mandarin, unfortunately, and Google Translate doesn’t work so well with non-Western scripts, but I did my best to dig up some info for y’all. Keep in mind that most of this info is based on assumptions, conclusions, inferences and some creative lateral thinking.  If anyone of you kind readers out there can confirm or correct the facts or has additional info about Urtekram China, please let me know and I’ll update the article accordingly.

I also took a whole bunch of photographs (I think I spent almost an hour sitting in front of the product display; the sales assistants were starting to give me distinctly nervous glances) and I bought two of the hydrating toners which are SUPERB! Loving the textures.

Anyway, this is probably the longest teaser paragraph I’ve ever written for a trend-traveller article, so click on the link below for more info and pictures!

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Filed under Asia, Brand Profiles, Industry News, Retail, Travel, Trends