Last weekend I was in Düsseldorf to visit Beauty International, Germany’s biggest salon trade show. Beauty International (actually, it is now called Beauty Düsseldorf) celebrated its 25th anniversary last year (here is my show report about Beauty International 2015) and, as always, the trade show took place concurrently with Top Hair (Germany’s biggest hair salon trade show) and Makeup Artist Design Show (makeup artist/professional brands).
It is one of the key dates for the German (and European) salon industry so Düsseldorf’s trade show centre was packed! According to the trade show organizers, 55.000 trade visitors visited the fair from 4th to 6th March. There were 1.500 exhibitors across four halls: Foot Care, Spa & Wellness in Hall 9, Salon C&T in Hall 10 and 11 and Nails in Hall 12. Read on for an overview of my favourite brand launches at this year’s Beauty Düsseldorf trade show!
From 27th to 29th March 2015 I was in Düsseldorf, visiting Beauty International, Germany’s biggest trade show for the salon, spa and wellness industry. The professional beauty sector is strong over here and the big German salon brands – like Babor, Alessandro International, LCN, Klapp, Jean D’Arcel, Kryolan or Dr. Grandel – are very successful internationally.
2015 also marked the 30th anniversary for Beauty International. According to organizers Messe Düsseldorf, 51000 visitors from 60 countries attended the trade show and there were 1400 exhibitors in total. And since Beauty International traditionally takes place in conjunction with Top Hair International, the most important German show for the hair salon industry, and the Make Up Artist Design Show, Düsseldorf’s trade show centre was practically bursting at the seams with visitors.
Last week I was in Düsseldorf to visit Beauty International, Germany’s most important trade show for salon C&T. Beauty International 2014 was as busy – and as interesting – as last year’s show. Besides the usual big German exhibitors like Babor, Dr. Grandel or Alessandro International I noticed a number of organic beauty brands, including Annané and Aiomyth from Switzerland, Amala from Germany and Zinobel Organic Boost from Denmark.
Beauty International 2013 in Düsseldorf was very busy indeed, with 1250 exhibitors from 41 countries and some 50,000 trade visitors. Like most FMCG trade shows Beauty is an order show but – and this is what I love about it! – it also has a direct sales area. Continue reading