Here is another installment of the Triangle series. Today, I am looking at three popular face mask formats. Although all three companies are from Korea, they are as different as their product concepts: Whamisa is a certified organic niche brand, Blossom Jeju is a premium cosmetics brand from the island of Jeju and Lindsay is the salon face mask manufacturer who started the rubber mask hype in Korea.
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At Indie Beauty Expo Berlin: @und_gretel_cosmetics is a very cool organic luxury makeup brand from Berlin. Launched in 2014, the company sells its products in eight European countries (plus its home market Germany, of course). Swipe left to check out the gorgeous déco-inspired packaging! The first pic shows the brand's new look, Dragonfly, a collection of shimmering earth tones, dark greens and blues. Last pic: the latest arrival in the Tagarot lipstick range: Love Berry 07, a wonderful blue-toned cherry red. #undgretel #organicmakeup #berlinbrand #ibeberlin2019 @indiebeautyexpo #trendhunting #tradeshowAt Indie Beauty Expo Berlin: @polaar is a French natural skin care brand. Originally launched in 2006 with a different product concept, Polaar was relaunched two years ago. The brand's portfolio comprises 26 sku divided into eight ranges and each range is formulated with a specific blend of arctic ingredients, including berries, glacier water, Siberian pine extract, Siberian ginseng and Boreal algae. In France the brand is retailed online and offline through Birchbox, Sephora and Nocibé; its international markets include Germany, UK and Italy. #polaarskincare #ibeberlin2019 @indiebeautyexpo #tradeshow #trendhuntingAt Indie Beauty Expo Berlin: UK organic beauty brand @beutiskincare was launched in 2016. Their product portfolio comprises two products, the bestselling Beauty Sleep Elixir (an oil blend which is based on camellia, chia and bitter cherry seed oils) and Pomegranate Glow, a 2-in-1 enzyme mask and cleanser formulated with fermented pomegranate extract. There'll also be a new eye cream soon. In the US Beuti is sold in the stores of organic niche beauty retailer Credo Beauty; in its home market, however, the products are available online only, through Lookfantastic. And just recently, #beutiskincare started distribution in Hong Kong's Harvey Nichols department stores. Product prices: 70 USD for the elixir and 80 USD for the cleanser. The INCI are solidly organic; packaging is stylish - a very nice brand indeed. #ukbrand @indiebeautyexpo #organicbeauty #ibeberlin2019 #tradeshow #trendhunting #berlinAt Indie Beauty Expo Berlin: I met @purophi at Cosmoprof Bologna a few years ago - the Italian naturals brand was launched in late 2015 and at #ibeberlin2019 the company presented its newest launch, the 3-sku sun care range. The star product is the Alter Booster, a whitish SPF 20 serum which you can mix with your existing face cream or BB cream to boost the sun protection factor. The other two products are an SPF 20 body lotion and body oil respectively. In Pic 2 you can see Purophi's big launch from last autumn, the Fragile cream for very sensitive skin which is described as offering a cortisone-like effect on the skin thanks to eruca sativa leaf, saffron extract, soy peptides and vitamin E. #purophicosmetics #ibeberlin2019 @indiebeautyexpo #tradeshow #berlinAt Indie Beauty Expo Berlin: Swiss artisan organic skin care brand @nooiiskincare was launched just last week. The Zurich-based beauty brand manufactures its 7-sku product range in the Kilchberg area of Zurich. The line-up includes a body & hand wash, a body & hand lotion and a hand cream - ingredients are Soil Association-certified and each of the products is available in two scents: Mountain Pine, Bergamot & Ginger Root and Lavender, Sandalwood & Sweet Orange. The seventh product is a rosehip oil. Products are priced from 14 to 40 CHF - which quite reasonable when you compare it to the average Swiss price point for beauty and personal care - consumer products in Switzerland are expensive! and the fragrance blends are based on natural essential oils and certified by Cosmos. A nice little brand. #nooicosmetics #organicbeauty #swissbrand #ibeberlin2019 @indiebeautyexpo #tradeshow #berlinAt Indie Beauty Expo, Berlin: @ledibelle is a natural beauty brand from Appenzell in Switzerland. Launched in June 2017, the brand's 7 sku of face and body care are formulated with local goat whey as key active. In the EU Ledibelle is primarily sold online - the brand's already distributed by two of Germany's big perfumery online stores, Douglas.de and Parfumdreams, but in Switzerland the products are also available offline in selected retailers. #ledibelle #swissbrand #naturalbeauty #regionalingredients #ibeberlin2019 @indiebeautyexpo #tradeshow #berlinAt Indie Beauty Expo Berlin: German C&T manufacturer Cosnova's two makeup brands @essence_cosmetics and @catrice.cosmetics rule the drugstore makeup market in Germany and Europe. In 2016 Cosnova launched a third brand @lovcosmetics. Unlike Catrice and Essence, LOV never did well in the drugstore sector and last year the brand was delisted from Germany's two leading drugstore chains, DM and Rossmann. Now Cosnova has changed strategy: LOV is exiting the offline retail market completely and instead will become an online brand. The product portfolio was trimmed down to around 60 sku, with a focus on skin care - the nail care category, for example, was completely discontinued. LOV is sold through its own webstore but the brand is also listed on three of Germany's biggest online perfumeries Parfumdreams, Flaconi and, of course, Douglas.de. #drugstorebeauty #germanbrand #lovcosmetics #ibeberlin2019 @indiebeautyexpo #tradeshow #trendhunting@indiebeautyexpo #ibeberlin2019 #trendhunting #tradeshow #berlinAt Indie Beauty Expo Berlin: Nice to see @noelleaustralia at #ibeberlin2019! I first met the Australian natural beauty brand at last year's Cosmoprof Hong Kong. Now Noelle is looking to expand into the German and European market. On the first pic you can see the brand's new 3-sku Bushfood Luxury skin care range which is formulated with kakadu plum oil. Swipe left to see more of the brand's line-up! @indiebeautyexpo #berlin #tradeshow #australianbeauty #trendhunting
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