Here is another installment of the Triangle series. Today, I am looking at three popular face mask formats. Although all three companies are from Korea, they are as different as their product concepts: Whamisa is a certified organic niche brand, Blossom Jeju is a premium cosmetics brand from the island of Jeju and Lindsay is the salon face mask manufacturer who started the rubber mask hype in Korea.
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At Cosmoprof Asia 2019: A visit to the @cosmoprofasia booth of @alteyaorganics is practically mandatory! This year the Bulgarian organic beauty brand presented a new addition to their rose water range - Rose Centifolia; #alteyaorganics already offers rosa damascena water in red and white (from white roses; my personal favourite!) but the new variant also smells divine 😍. The company also repackaged some of their product ranges and there are also four new liquid soaps that I forgot to upload. #cosmoprofasia2019 #tradeshow #trendtravelling #trendhunting #hongkong #bulgarianbrand #rosewaterAt Cosmoprof Asia 2019: Korean makeup brand @sierocosmetic was launched in 2015 and their pack design is really striking: minimalistic and clean with bold lettering. The brand offers some 120 sku of colour cosmetics - face (liquid foundation, cushions, powders), lips (liquid tints, listicks, glosses, colour-changing lipsticks), eyes (powder shadows, mascaras, eyeliners), cheeks (liquid blushers, powder blushers), everything except nail polishes - plus ten skin care products, eight for women, two for men. The products are nicely pigmented - I fell in love with their shimmer/glitter eyeshadow palettes! - and check out the adorable liquid liptints (Lip Plumper) in the glass jars (Pic 4). In Korea #sierocosmetic is distributed very widely online and offline - they're in Olive Young, LOHBs, various department stores etc.; international markets include the US, Canada, Vietnam and Hong Kong. #kbeauty #koreanbrand #cosmoprofasia2019 @cosmoprofasia #tradeshow #trendtravelling #trendhunting #hongkongAt Cosmoprof Asia 2019: New from Japanese beauty brand BiEst: the 5-sku Adult Pretty anti-ageing range formulated with fermented plant extracts. The line-up included a cleanser, cream, essence, lotion and mask. I particularly liked the self-heating Fig Heating Cleanser which feels really pleasant on the skin. #biestjp #japanbrand #cosmoprofasia2019 @cosmoprofasia #tradeshow #trendtravelling #trendhunting #hongkongAt Cosmoprof Asia 2019: It took me a while to figure out what Korean brand @lalachuu_official is all about; I could see that they were doing something eyebrow related but intially I thought they were offering eyebrow stencils or shapers. But no, the neon-coloured silicone shapes are actually eyebrow stamps: you "paint" the inside of the silicone brows with the liquid eyebrow colour of your choice and firmly attach them to your forehead - that's what the clear plastic headband-type thingy is for; it anchors the silicone brows to your own brows until the colour has been transferred to the brow hairs. Interesting! #lalachuu was launched in May 2019. #kbeauty #koreanbrand #cosmoprofasia2019 @cosmoprofasia #tradeshow #trendtravelling #trendhunting #hongkongAt Cosmoprof Asia 2019: Stylish niche beauty from Korea - Muto was launched earlier this year and offers a 6-sku range of face care: the brand's line-up features three ampoule serums, two dual-phase oil mists and a gel essence mist which looks like a thick gel but is actually sprayable and has a great watery texture! The packaging is minimalistic and the colours are soothing to the eyes, distribution is primarily online at the moment. #mutokorea #kbeauty #koreanbrand #cosmoprofasia2019 @cosmoprofasia #trendtravelling #trendhunting #hongkong #tradeshowAt Cosmoprof Asia 2019: More clean millennial beauty from Korea - BaeBae was launched in 2018 and they offer two mostly organic beauty products (ingredients are certified by the UK's Soil Association): a cleansing oil formulated with evening primrose oil, chamomile and basil extracts and a pore-refining cushion foundation with UV filters. Sold mostly online. Pretty packaging. #kbeauty #cosmoprofasia2019 @cosmoprofasia #trendtravelling #trendhunting #hongkong #tradeshow #koreanbrandAt Cosmoprof Asia 2019: @limese_official is a millennial beauty brand from Korea; launched in late 2018, 5-sku product range (three ampoules, a cream and a sheet mask) pretty and colourful packaging. Sold in Korea, Japan and the US (primarily online); and their next target market will be India, I was told - Europe as well at some point, but first the brand wants to explore the retail possibilities of the Indian subcontinent. Interesting! #limese #kbeauty #tradeshow #cosmoprofasia2019 @cosmoprofasia #trendtravelling #trendhunting #koreanbrand #hongkongAt Cosmoprof Asia 2019: This is #mexme by @centdegreschina; a cosmetics/design project created specifically for @cosmoprofasia 219. #centdegres is a French-Chinese branding agency and one of #cosmoprof's creative and design partners and for every Cosmoprof show they come up with a different cosmetic/beauty-themed design installation project which is alway fascinating and totally unique. Mexme is this year's Cosmoprof HK entry, the actual production line set-up for this innovative modular beauty pack design is at Cosmopack but luckily they always present a more abbreviated version of the respective project at HKCEC so even if you can't make it out to #asiaworldexpo you can still check out the project. Ok, so Mexme is a fully customisable and portable makeup packaging solution; there are six components - lip gloss, liquid lip stick, lip balm, concealer, eyeliner and mascara - which can be clicked/slotted together in whatever combination you prefer. Sort of a mix and match approach! And a really cool product design. I like travel-friendly beauty products 😀. @centdegreshk #beautypackaging #cosmoprofasia2019 #tradeshow #trendtravelling #trendhunting #hongkongAt Cosmoprof Asia 2019: As some of you might know I'm a big fan of @maskingdom_tw. I first came across the brand in 2014 at my very first Cosmoprof Asia show; then wrote a brand profile on them, visited their mask concept store in Taipei (it closed its doors a few years ago, unfortunately, but you can find the respective articles on my #trendtravellerblog, just search for "maskingdom" or check my Cosmoprof HK/Bologna reviews of the last few years). Every year this Taiwanese beauty brand shows at least one striking new product innovation - remember the cleansing flakes from a couple of years ago? - and this year the company presented a whole range of cleansers and cleansing masks - their Rose Stick Clay mask (Pic 2) actually won a Cosmoprof Asia innovation award this year, and deservedly so. There are five creamy stick masks altogether although they only showed four of them at the booth. As customary with #maskingdom, the drawings on the mask stick packs show traditional patterns of the Taiwanese Aboriginal tribes as well as Taiwanese plants and animals. Also new: the O2 Exfoliating Mousse Cleanser and the Popping Black Head nose mask set (Pics 5 & 6) which consists of a 3-step routine: first you apply a sebum softener liquid, then the creamy blackhead remover mask (it hardens on the nose and can then be pulled off) and finally another serum to soothe the skin. Last picture: the rose bubble cleanser for kids - this product has a really cool texture, push on the nozzle and strings of pink foam come shooting out; you can mold and play with the foam and when you add water it turns into a cleanser and can be rinsed off. #maskingdomtw #taiwanesebrand #taiwanforever #cosmoprofasia2019 @cosmoprofasia #tradeshow #trendhunting #trendtravelling #hongkong
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