Tag Archives: Asian face masks

Cosmoprof Bologna 2019: [Show Report]

Cosmoprof Bologna becomes more fun every year. This was my third visit to the world’s biggest C&T trade show (well, the fourth if you count my Cosnova-sponsored overnight visit from 2016 – and while I’m at it, here are my trade show reviews from 2017 and 2018!).

By now I know the basic layout of the halls (although I still get lost in the CS (Centro Servizio – press office, event rooms, store, pharmacy, post office etc.) every single time because the different sections are just so badly signposted!).

I know which buses go to the trade show from the city centre (an important consideration when selecting my accommodation!) and, almost more importantly, which of these bus lines are diverted on the weekends because Bologna’s historic city centre turns into a pedestrian zone on Saturdays and Sundays.

And I can rest assured that I won’t need need to get morning espresso fix in the city before heading to the trade show centre (like I would in any German city) because the cafés in Bologna Fiera serve excellent espresso for 1.20 Euro and a 1 ½ littre bottle of water retails for 3 Euro. Water and caffeine, two trade show essentials!

Click on the link below for an overview of some of my favourite brand discoveries at this year’s Cosmoprof Bologna!

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Triangle: Fermented Hydrogel Facial Mask (Whamisa), Pink Camellia Soombi Mask (Blossom Jeju) and Calendula Modeling Mask (Lindsay)

Here is another installment of the Triangle series. Today, I am looking at three popular face mask formats. Although all three companies are from Korea, they are as different as their product concepts: Whamisa is a certified organic niche brand, Blossom Jeju is a premium cosmetics brand from the island of Jeju and Lindsay is the salon face mask manufacturer who started the rubber mask hype in Korea.

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Retail notes from Taipei: [Store Profile] MasKingdom Revisited!

I arrived in Taipei a few days ago and one of my first visits was to MasKingdom’s flagship in the city’s trendy Ximen area. I had written about this unique Taiwanese face mask manufacturer last November during my first visit to Taipei – you can read the post here.

[EDIT 29/04/2017: Unfortunately the store has closed down. Thanks to nn for the info!]

I did notice that MasKingdom masks are now appearing in a number of Asian online shops so it looks like the brand is doing very well.  When I visited the store I was yet again struck by the beauty of MasKingdom’s Taiwanese Aboriginal mask series – probably the brand’s best-known range – and decided to buy a mask set.

Maskingdom (1)

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Retail notes from Hong Kong: [Show Report] Cosmoprof Asia 2014

I arrived in Hong Kong a few days ago to attend Cosmoprof Asia, the biggest and most important C&T trade show in the Asian region. This year’s Cosmoprof Asia took place from 12th to 14th November at Hong Kong’s Convention & Exhibition Center in Wan Chai. Click on the link below to read more on the show.

Kowloon (19)

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Retail notes from Taipei: [Store Profile] MasKingdom in Ximen

A few days ago I spent the afternoon in the Ximen area of Taipei. Ximen is a teen-oriented neighbourhood which is also called the “Harajuku of Taipei” [Harajuku is a Tokyo area famous for its teen/street fashion style]. The streets in Ximen are full of food stalls, restaurants and cosmetics retailers (including Korean chains Nature Republic, Etude House, Skin Food, Tony Moly and Face Shop, Sasa from Hong Kong and Western favourites L’Occitane and The Body Shop). There are game arcades, cinemas and fashion/accessories stores – Ximen is very loud, very colourful and very VERY crowded. On the weekends this is where large numbers of Taipei’s youngsters hang out.

I was walking aimlessly around the Ximen streets when all of a sudden I came upon MasKingdom – a store which specializes in face masks. Now, this in itself is nothing special: face masks (the foldable kind) are an integral part of the Taiwanese beauty market and the country is famous for its face masks manufacturers (the best-known brands include Sexy Look, My Beauty Diary and LoveMore).  In Taiwan, face masks are a staple in every drugstore and every perfumery chain. However, MasKingdom has a different – and very cool – brand concept.

Maskingdom (1)

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Retail notes from Tokyo: [Show Report] Cosme Tokyo 2014

This week I attended CosmeTokyo, Japan’s most important cosmetics trade show. The fair took place from 20th to 22nd October in Tokyo’s Big Sight exhibition center, which is located near Tokyo Bay. CosmeTokyo 2014 was the third edition of the show; it was held in conjunction with CosmeTech, a trade fair for ingredients, packaging, OEM manufacturing and so on. A total of 542 exhibitors from 36 countries attended the two shows and over the three days of CosmeTokyo/CosmeTech, there were 20,754 trade visitors.

CosmeTokyo 2014 (14)

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Retail notes from Singapore: Masked beauty

One of my favourite Asian product categories is face masks and more precisely, foldable cloth masks. It is by far the popular mask format over here and virtually all the brands on sale are from Taiwan, Korea or Japan. Continue reading

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