This was my fourth visit to Cosmobeauty Seoul and I must say, this trade fair is getting better every year. The 2019 edition took place from 9th-11th April 2019 and it was so busy; it definitely felt much more crowded than last year. Official figures confirm this: according to the organisers 52,376 visitors attended the 2019 trade fair (last year’s Cosmobeauty attracted 50,673 attendees). And, on a personal note, there were so many Westerners/foreigners amongst the visitors this year!
I remember my first Cosmobeauty in 2016: there were just a handful of foreign faces then. I guess it goes to show how K-beauty continues to influence the international beauty industry. Or something. Anyway, if you’re interested in the trade show review of my previous visits, you can check out Cosmobeauty 2016, Cosmobeauty 2017 or Cosmobeauty 2018.
And here are the official facts and figures about Cosmobeauty 2019! The exhibition space reached 11,088 m2 this year and there were around 520 exhibition booths with a total of 373 exhibitors from 13 countries – a significant increase compared to the 2018 edition of the show with its 342 exhibitors. The majority of exhibitors – 308 companies – were Korean, the remaining 65 companies came from Europe, China, South East Asia and the US.
Cosmobeauty 2019 also felt a lot more trend-driven than the previous shows – exhibitors came from the organic/natural sector and from the green/clean category; there were several young millennial-style brands and quite a few start-ups. The organisers also added some exciting features in 2019: a new section was the “Rookies of the Year” showcase which introduced interesting new exhibitors and their product innovations. Altogether a very exciting show!
And now let’s jump straight in! Click on the link below to read about some of my favourite brand discoveries.
Here are my SPC articles about Cosmobeauty Seoul 2018 and China Beauty Expo 2018, highlighting the most interesting brands and product innovations that I saw at the two trade shows. [Copyright: HPCi Media]
If you’re interested in reading more about Cosmobeauty and CBE you can also refer to the individual trade show reviews I posted on my blog (simply scroll further down the page).
The 2018 edition of Korean C&T trade Cosmobeauty Seoul took place from 9th-11th May in Seoul’s COEX exhibition centre. It was my third Cosmobeauty visit (for more information, check out my reviews for Cosmobeauty 2016 and Cosmobeauty 2017) and – just like last year – it was a very worthwhile trade show.
I noticed more Western faces this year (and they were not just buyers) and many international K-Beauty/Asian beauty bloggers. It was an exciting two days. And without further ado: click on the link below for a list of my favourite brand discoveries (and re-discoveries!) of Cosmobeauty 2018.
If you follow me on Instagram you’ll know that I am currently in Seoul. And I’m so happy to be back! The main event here was, of course, Cosmobeauty trade show which took place from 27th-29th April 2017. It was my second time at Cosmobeauty – you can read my show review about Cosmobeauty 2016 here – and it feels like it was a different trade show. Although I liked Cosmobeauty 2016 I almost prefer this year’s show – and not just because there were so many new organic beauty brands to discover!
Here is another installment of the Triangle series. Today, I am looking at three popular face mask formats. Although all three companies are from Korea, they are as different as their product concepts: Whamisa is a certified organic niche brand, Blossom Jeju is a premium cosmetics brand from the island of Jeju and Lindsay is the salon face mask manufacturer who started the rubber mask hype in Korea.
Well, I’m back in Seoul! I’ve only been here for a few days and already spent a lot of time in various beauty stores to check out what’s new in Boons, LOHBS, Olive Young et. al. (you can see some of my finds on Instagram: @annika.trendtraveller – or scroll down the page to the Instagram widget on the left sidebar).
I’ve also been stocking up on some of my favorite Korean and international beauty brands, including the famous Starting Treatment Essence from Korean brand Secret Key, the Skin Soothing Gel from organic US brand A24 which I discovered during my last trip to Seoul; and the Deep Rich Toner from my favorite organic Korean beauty brand, Whamisa!
However, one of the reasons why I came to Seoul was to visit Cosmobeauty 2016 trade show which took place as part of Health & Beauty Week from 28th April to 30th April 2016 in COEX exhibition centre. There were three trade shows actually: Cosmobeauty (retail and salon cosmetics), Organic Industry Expo (organic food) and Health Industry Expo (supplements and lifestyle products).