If you follow me on Instagram you’ll know that I am currently in Seoul. And I’m so happy to be back! The main event here was, of course, Cosmobeauty trade show which took place from 27th-29th April 2017. It was my second time at Cosmobeauty – you can read my show review about Cosmobeauty 2016 here – and it feels like it was a different trade show. Although I liked Cosmobeauty 2016 I almost prefer this year’s show – and not just because there were so many new organic beauty brands to discover!
Tag Archives: Cosmobeauty Seoul
Triangle: Fermented Hydrogel Facial Mask (Whamisa), Pink Camellia Soombi Mask (Blossom Jeju) and Calendula Modeling Mask (Lindsay)
Here is another installment of the Triangle series. Today, I am looking at three popular face mask formats. Although all three companies are from Korea, they are as different as their product concepts: Whamisa is a certified organic niche brand, Blossom Jeju is a premium cosmetics brand from the island of Jeju and Lindsay is the salon face mask manufacturer who started the rubber mask hype in Korea.
Well, I’m back in Seoul! I’ve only been here for a few days and already spent a lot of time in various beauty stores to check out what’s new in Boons, LOHBS, Olive Young et. al. (you can see some of my finds on Instagram: @annika.trendtraveller – or scroll down the page to the Instagram widget on the left sidebar).
I’ve also been stocking up on some of my favorite Korean and international beauty brands, including the famous Starting Treatment Essence from Korean brand Secret Key, the Skin Soothing Gel from organic US brand A24 which I discovered during my last trip to Seoul; and the Deep Rich Toner from my favorite organic Korean beauty brand, Whamisa!
However, one of the reasons why I came to Seoul was to visit Cosmobeauty 2016 trade show which took place as part of Health & Beauty Week from 28th April to 30th April 2016 in COEX exhibition centre. There were three trade shows actually: Cosmobeauty (retail and salon cosmetics), Organic Industry Expo (organic food) and Health Industry Expo (supplements and lifestyle products).