Yesterday night I attended a screening of Le Cinéma Olfactif in Berlin’s Soho House. Cinéma Olfactif is a fascinating concept: enhancing a visual experience through an olfactory sensation; in this case we were watching a film – Sofia Coppola’s The Virgin Suicides – whilst a fragrance created especially for this movie was diffused into the audience space at the appropriate moments.
I had read about the Cinéma Olfactif series but this was the first time I actually attended a performance. Cinéma Olfactif is the creation of perfumer Kaya Sorhaindo whose art house perfumery Folie à Plusieurs is developing fragrance concepts for films, exhibitions, performances and events.
TRENDS. TRAVELS. AND BERLIN 