Yesterday night I attended a screening of Le Cinéma Olfactif in Berlin’s Soho House. Cinéma Olfactif is a fascinating concept: enhancing a visual experience through an olfactory sensation; in this case we were watching a film – Sofia Coppola’s The Virgin Suicides – whilst a fragrance created especially for this movie was diffused into the audience space at the appropriate moments.
I had read about the Cinéma Olfactif series but this was the first time I actually attended a performance. Cinéma Olfactif is the creation of perfumer Kaya Sorhaindo whose art house perfumery Folie à Plusieurs is developing fragrance concepts for films, exhibitions, performances and events.
Yesterday evening I attended the opening of Stadtmuseum Berlin’s new exhibition: “Tanz auf dem Vulkan” (Dancing on the Volcano) – Berlin’s “Golden Twenties” as reflected in art and design. The Weimar Republic (a historical epoch defined as extending from 1918, the end of WWI, to 1933, the year when Adolf Hitler became German chancellor) is one of the most interesting, complex and, of course, pivotal periods in German history.
Tanz auf dem Vulkan approaches Berlin’s Weimar Republic from a different angle. Rather than analysing the political, social and economical aspects of these fifteen years and what they were leading up to (depressing and very grim since we all know what happened), the exhibition highlights a different side of the Weimar Republic: the hedonistic and colourful lifestyle, culture, art and design of Germany’s capital in the Roaring Twenties.
While 4711 Echt Kölnisch Wasser is arguably the best-known fragrance manufactured in the German city of Cologne, there is another – and much older – local Eau de Cologne company. Farina can trace its roots back to 1709 and although the brand’s fragrances are a lot more exclusive than 4711, its customer base is equally international.
Here is my January Mintel article: Internet retailer MyParfum opens fragrance atelier in Berlin – personalised fragrance, bricks ‘n’ clicks, stationary vs. online retail. Please respect the copyright!
Filed under Berlin, Mintel
Here is my Cityscape article on online perfumery Planet Prestige: Planet Prestige covers all the bases. As always: this article is copyrighted so please don’t post it elsewhere! [EDIT: Planet Prestige’s Berlin store has closed down!]
My first Retail Focus article for cosmeticsbusiness.com is about online retailer Point Rouge. A direct competitor of Planet Prestige!