Tag Archives: #tradeshow

11/06/2024 · 05:14

Cosmobeauty Seoul 2024: [Show Report]

Cosmobeauty Seoul 2024 (29th to 31st May) was so much busier than last year’s show, with really great energy throughout the three days of the fair. There were some 370+ exhibitors including several big Korean brands that had been absent at Cosmobeauty Seoul 2023. If you’re interested, here are the links to my previous Cosmobeauty reports: Cosmobeauty Seoul 2019, Cosmobeauty Seoul 2018, Cosmobeauty Seoul 2017 and Cosmobeauty Seoul 2016.

This year’s Cosmobeauty Seoul was just chock-full of fascinating new product launches and overarching trends – like beauty tech, especially LED devices and skin/scalp diagnostics; and fragrance/home fragrance launches: I saw at least half a dozen Korean perfume/home fragrance brands that were launched within the past five years.

And of course the face care! Pimple patches everywhere (microneedle patches, patch kits with coin-sized LED devices to boost the effects, decorative/tattoo-type patches…) as were masks and serums. And a lot of aromatherapy/scented hair and body care – I posted 24 Instagram brand profiles across the three days of the show. According to my personal Instagram trade show coverage standards this is almost Cosmoprof Bologna level!

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31/12/2023 · 12:05

Cosmoprof Asia 2023: [Show Report]

In 2023, Cosmoprof Asia finally returned to its home town of Hong Kong: Cosmopack (packaging, supply chain etc.) in AsiaWorld Expo near the airport and Cosmoprof (finished cosmetics, salon beauty, hair and nails) at HKCEC in Wan Chai. And it was such a good show, packed with visitors and busy across the four days of the fair (14th to 16th November for Cosmopack, 15th to 17th November for Cosmoprof).

As usual, I focused on the retail beauty side of things: Perfumery, Cosmetics Toiletries in Hall 1E, with only a quick visit to Professional Beauty Salon, Spa Products & Equipment in Hall 3E. While I do track the salon beauty sector there’s only so much time in the day. Therefore I mostly skipped this section as well as Salon Hair in Hall 3G and Nail Products & Accessories in Hall 5G.

In total, there were 2,400+ exhibitors from 44 countries across both Cosmoprof and Cosmopack, and 65,582 visitors from 119 countries and regions. Visitor numbers were almost back to the 2018 edition which is really encouraging.

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06/05/2022 · 15:08

Cosmoprof Bologna 2022: [Show Report]

Finally! The first in-person Cosmoprof Bologna show (28th April to 2nd May 2022) since the pandemic began and although the Chinese, Japanese and Taiwanese contingents were almost non-existent this year (Korea was the only Asian country with a major presence at the show), the world’s biggest cosmetics trade fair started its first edition in the New Normal with 2,700+ exhibitors from 70 countries and 26 country pavilions. Over 220,000 visitors from 140 countries attended the show.

If you’re interested in what the pre-pandemic trade shows were like: here are the links to my previous articles: Cosmoprof Bologna 2019, Cosmoprof Bologna 2018, Cosmoprof Bologna 2017 and Cosmoprof Bologna 2016.

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