Cosmoprof Bologna 2017 finished on a high note: according to organiser BolognaFiere, 2,677 exhibitors from 69 countries and more than 250,000 visitors from 150 countries attended the fair.
2017 marked the 50th edition of the world’s biggest C&T trade show and there were several new features to celebrate the anniversary. It was my second visit to Cosmoprof Bologna; you can read my show review of Cosmoprof Bologna 2016 here.
Cosmoprof Bologna is so big that it is impossible to cover the entire trade show, even if you are there for the entire five days. I decided to skip Cosmopack and the Hair and Nail halls and instead focused on Cosmoprime (Hall 19), on Hall 21 (green and natural cosmetics) and on Halls 29, 30 and 35c which is where the country pavilions are located.
And here, roughly organised by Halls but in no particular order, are some of my favourite brand discoveries at Cosmoprof Bologna 2017!