Cosmoprof Bologna becomes more fun every year. This was my third visit to the world’s biggest C&T trade show (well, the fourth if you count my Cosnova-sponsored overnight visit from 2016 – and while I’m at it, here are my trade show reviews from 2017 and 2018!).
By now I know the basic layout of the halls (although I still get lost in the CS (Centro Servizio – press office, event rooms, store, pharmacy, post office etc.) every single time because the different sections are just so badly signposted!).
I know which buses go to the trade show from the city centre (an important consideration when selecting my accommodation!) and, almost more importantly, which of these bus lines are diverted on the weekends because Bologna’s historic city centre turns into a pedestrian zone on Saturdays and Sundays.
And I can rest assured that I won’t need need to get morning espresso fix in the city before heading to the trade show centre (like I would in any German city) because the cafés in Bologna Fiera serve excellent espresso for 1.20 Euro and a 1 ½ littre bottle of water retails for 3 Euro. Water and caffeine, two trade show essentials!
Click on the link below for an overview of some of my favourite brand discoveries at this year’s Cosmoprof Bologna!
I just returned from Bologna in Italy where I visited the 2018 edition of Cosmoprof Bologna, the largest C&T trade show in the world. This was my third time at Cosmoprof Bologna although the first visit in 2016 was a bit of an overnighter (I still managed to post a long 2016 trade show review, check it out here!). And if you’re interested: here is my Cosmoprof Bologna 2017 trade show review.
According to organizers BolognaFiere and UBM, more than 250,000 visitors attended Cosmoprof Bologna 2018 which is an increase of 11% compared to the previous year. Exhibitor numbers grew to 2,822 companies and brands from 70 regions; this figure also includes exhibitors at Cosmopack, the packaging/manufacturing/OEM side of Cosmoprof.
The format of the trade show changed again this year. There are three parts of the show: Cosmopack, Cosmo Perfumery & Cosmetics (including Cosmoprime) and Cosmo Hair & Nail & Beauty Salon (the total of these three shows is “Cosmoprof Bologna”). Cosmo Perfumery & Cosmetics focuses on retail/finished cosmetics (anything you might see in stores) while Cosmo Hair & Nail & Beauty Salon is for professional hair and nail beauty brands.
The Cosmoprime trends hall – a trade show feature that had been introduced in 2017 – returned in 2018; as did the Extraordinary Gallery which was divided into two sections this year: Extraordinary Gallery Green Selection (for indie and newcomer brands with a green positioning) and the “normal” Extraordinary Gallery; plus a Green Prime selection for masstige and luxury green-positioned brands. Still with me? Also in Cosmoprime: the Tones of Beauty showcase, an area that is dedicated to multicultural and ethnic brands.
To make things even more confusing there were two sets of opening times this year: Cosmopack, Cosmo Perfumery & Cosmetics and Cosmoprime opened from 15th to 18th March 2018; Cosmo Hair & Nail & Beauty Salon took place from 16th to 19th March 2018.
My main focus this year was Cosmoprime (I spent 2 ½ days there; it was just so packed with interesting brands and trends!) but I also spent half a day at the Green & Natural Hall 21N and one day wandering around the “normal” Cosmo halls (including the country pavilions).
And after this rather long introduction: click on the link below to read more about my favourite brand discoveries at Cosmoprof Bologna 2018. And be warned: this is my longest trend-traveller.com trade show review yet! As always, brands are not listed in any particular order although I have added separate sections for newcomer brands and men’s brands (of which there were many!).
Cosmoprof Bologna 2017 finished on a high note: according to organiser BolognaFiere, 2,677 exhibitors from 69 countries and more than 250,000 visitors from 150 countries attended the fair.
2017 marked the 50th edition of the world’s biggest C&T trade show and there were several new features to celebrate the anniversary. It was my second visit to Cosmoprof Bologna; you can read my show review of Cosmoprof Bologna 2016 here.
Cosmoprof Bologna is so big that it is impossible to cover the entire trade show, even if you are there for the entire five days. I decided to skip Cosmopack and the Hair and Nail halls and instead focused on Cosmoprime (Hall 19), on Hall 21 (green and natural cosmetics) and on Halls 29, 30 and 35c which is where the country pavilions are located.
And here, roughly organised by Halls but in no particular order, are some of my favourite brand discoveries at Cosmoprof Bologna 2017!
Last weekend I was in Italy to attend the biggest C&T trade show in the world: Cosmoprof Bologna! It was my first time at the Italian version of Cosmoprof; I’ve visited Cosmoprof Asia in Hong Kong (here are my articles about Cosmoprof Asia 2014 and Cosmoprof Asia 2015) but Cosmoprof Bologna is another experience altogether. In three words: it is gigantic!
Cosmoprof Bologna (18th-21st March 2016) took place in conjunction with packaging/ingredients trade show Cosmopack (17th-20th March 2016). With more than 2,500 exhibitors from around the world (73% from outside of Italy), 25 country pavilions, new trade show sections like Cosmoprof Wellness (spa beauty) and the 1st Cosmoprof Barber Show (barbering and beard care), it was a fabulous weekend. Read on for an overview of my favourite brand discoveries!