And here – as promised – is the brand profile about Jath, the new organic beauty brand from Korean natural products manufacturer Jallon. I had met Jallon at Cosmoprof Asia 2016 back in November; the company has recently taken over the marketing for my all-time favourite beauty brand Whamisa. At the trade show, Jallon presented two new organic brands: Nature Belle (you can read my article about Nature Belle here) and Jath.
Jath is a premium anti-ageing face care range which was launched in the summer of 2016. Like its sister brands Whamisa and Nature Belle, Jath is manufactured by ENS Korea, certified organic by German association BDIH (Cosmos) and the entire range is completely water-free: the first ingredient in all five products is aloe vera leaf water.
The Jath line-up includes an eye cream, a face cream and three serums/elixirs which are packaged in glass bottles and jars; the outer packaging is made from stiff cardboard. All products have been scented with a similar blend of essential oils (rosewood, bergamot, geranium and lemongrass) and the fragrance is rather invigorating: zesty citrus notes, aromatic herbals and spicy wood accords.
TRENDS. TRAVELS. AND BERLIN 