Obviously I can’t post the entire market report. However, here are a couple of the main trends and market drivers that have characterised the German colour cosmetics segments in 2012/2013:
1) limited editions! This is a unique aspect of the German colour cosmetics market. We have four drug store brands here – Palmer’s P2, Coty’s Manhattan and Cosnova’s Catrice and Essence – that have the same target group (the teen and twen market) and a similar entry-level pricing. These three companies are fierce competitors and they battle it out with a product launch pace that has to be seen to be believed. Continue reading
