Tag Archives: Germany organic market

09/10/2015 · 10:27

Natural Cosmetics Conference 2015: [Show Report]

It is that time of year again: the Natural Cosmetics Conference (Naturkosmetikbranchenkongress) was in town this week! It’s an annual event which used to be held in Nuremberg but then moved to Berlin in 2011. And it’s one of my favourite industry events: two days jam-packed with interesting lectures, discussions, forums and presentations plus the chance to meet interesting people.

The Conference always offers a good mixture of topics. This year there were presentations on consumer trends, demographics and behavior, on market research and gender marketing, but also on certifications with a particular focus on the much-debated ISO guideline for natural cosmetics and on halal certification.

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11/08/2015 · 09:44

New project: Beautyjagd.de – Organic beauty news in English!

I have a new editorial project and it has already become one of my favourite assignments. I don’t know if you’ve come across Beautyjagd.de? It’s the biggest organic beauty blog in Germany and German-speaking Europe and offers well-researched articles on a wide range of topics – brand profiles, detailed product reviews, interviews, articles about regional beauty brands…..It’s one of the few beauty blogs I read for fun and not just for professional purposes.

Anyway, I’ve been a fan of Beautyjagd for years so I was delighted when Julia (who runs the blog) approached me with the following idea: she wants to offer her readers an English-language version of the most important articles (for those times when Google Translate simply won’t cut it!) and asked me for help with the translation and localisation of the content. Yay!

Instead of translating every single article we decided it would be best to publish a condensed English version of the most interesting features that have appeared on Beautyjagd. And you can check out the first English installment here. Enjoy!

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04/08/2015 · 17:02

Brand Profile: CremeKampagne

I first came across Berlin-based organic skin and body care brand CremeKampagne last autumn when I visited Original Unverpackt supermarket in Kreuzberg. Original Unverpackt is Berlin’s first supermarket to sell groceries in bulk and without packaging – you bring your own containers or buy reusable packaging in the store.

I was at OU to write an article for Mintel (read the article here or check out this profile) and was walking around the store, checking out products and taking pics. OU sells a lot of regional labels and in their personal care section they carried a selection of skin and body care products from a small Berlin brand: the aforementioned CremeKampagne.

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03/06/2015 · 10:59

Mintel article: Organic makeup brand Und Gretel launches in Germany

Here is my January Mintel article: the launch of new certified organic colour cosmetics brand Und Gretel. It’s a well-designed brand concept with impressive packaging, a selective distribution and a very premium price-tag. Find out more about it here: Und Gretel Cityscape. As always, please respect the copyright. Thanks!

 

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11/05/2015 · 15:47

Next Organic 2015: [Show Report]

Last Sunday, Next Organic 2015 took place in the terminal hall of Berlin’s now defunct Tempelhof airport. I’d been to last year’s trade show and loved it – read the 2014 blog article here – so I was very excited when 10th May finally rolled around! Although Next Organic is smaller than, for example, regional organic show BioOst it is also a great deal more exciting. Probably because Next Organic focuses strongly on culinary and food trends and has a much more local flavour.

Next Organic 2015 (20)

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15/02/2015 · 08:56

Vivaness 2015: [Show Report]

Vivaness is over and, as always, it was a fantastic show – l discovered new organic beauty brands (my personal highlights included a certified organic snail mucus face care range and a 7-sku line of dog shampoos!), met interesting people and returned to Berlin with cool cosmetics to try out and plenty of ideas for articles and features. Read on for more information on the organic market in Germany, stats about the trade show and, of course, a list of my favourite Vivaness brand discoveries!

Trade Show Exterior (3)

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11/10/2014 · 22:08

Natural Cosmetics Conference 2014: [Show Report] Day Two

The second part of my article about the Natural Cosmetics Conference here in Berlin: again, be warned: this is a long text! Continue reading →

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10/10/2014 · 11:21

Natural Cosmetics Conference 2014: [Show Report] Day One

Last week the annual Naturkosmetik Branchenkongress (Natural Cosmetics Conference) took place in Berlin: two days of stimulating presentations, interesting people and so many new ideas, inspirations and things to research that my head is still spinning.

This year the conference was all about trends and changes: how the organic beauty market is changing and how it might look in five or ten years. Topics included customer journeys, the way that consumers are changing the retail market (social media, peer reviews, shit-storms…) and how they are starting to influence what brands are doing, the role of e-commerce and how this is changing C&T distribution and how authenticity and transparency are amongst the most important factors in successful brand management.

I will be splitting this article into two separate posts – Day One and Day Two – which should improve the readability. It is still a long text though. You have been warned! Continue reading →

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06/10/2014 · 10:36

Mintel articles: Kauf dich Glücklich and Beauty & Nature

Here are two more Mintel articles, from June and July 2014 – concept store Kauf dich Glücklich in Berlin and organic perfumery Beauty & Nature in Leipzig. Continue reading →

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21/07/2014 · 13:28

Organic beauty in Europe 2014: ECM article

A few months ago I researched and wrote a feature on the organic beauty market in Europe. Great fun it was; unfortunately I had to stick to my 3000 word limit  – I could have written twice as much! – but even so I think the article turned out well. Here it is. As always, please respect the copyright (ECM Magazine, April 2014, HPCi Media)!

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