Last Sunday, Next Organic 2015 took place in the terminal hall of Berlin’s now defunct Tempelhof airport. I’d been to last year’s trade show and loved it – read the 2014 blog article here – so I was very excited when 10th May finally rolled around! Although Next Organic is smaller than, for example, regional organic show BioOst it is also a great deal more exciting. Probably because Next Organic focuses strongly on culinary and food trends and has a much more local flavour.
Tag Archives: Germany organic market
Vivaness is over and, as always, it was a fantastic show – l discovered new organic beauty brands (my personal highlights included a certified organic snail mucus face care range and a 7-sku line of dog shampoos!), met interesting people and returned to Berlin with cool cosmetics to try out and plenty of ideas for articles and features. Read on for more information on the organic market in Germany, stats about the trade show and, of course, a list of my favourite Vivaness brand discoveries!
The second part of my article about the Natural Cosmetics Conference here in Berlin: again, be warned: this is a long text! Continue reading
Last week the annual Naturkosmetik Branchenkongress (Natural Cosmetics Conference) took place in Berlin: two days of stimulating presentations, interesting people and so many new ideas, inspirations and things to research that my head is still spinning.
This year the conference was all about trends and changes: how the organic beauty market is changing and how it might look in five or ten years. Topics included customer journeys, the way that consumers are changing the retail market (social media, peer reviews, shit-storms…) and how they are starting to influence what brands are doing, the role of e-commerce and how this is changing C&T distribution and how authenticity and transparency are amongst the most important factors in successful brand management.
I will be splitting this article into two separate posts – Day One and Day Two – which should improve the readability. It is still a long text though. You have been warned! Continue reading
Here are two more Mintel articles, from June and July 2014 – concept store Kauf dich Glücklich in Berlin and organic perfumery Beauty & Nature in Leipzig. Continue reading
A few months ago I researched and wrote a feature on the organic beauty market in Europe. Great fun it was; unfortunately I had to stick to my 3000 word limit – I could have written twice as much! – but even so I think the article turned out well. Here it is. As always, please respect the copyright (ECM Magazine, April 2014, HPCi Media)!
This Sunday I visited organic food fair Next Organic Berlin which took place in the buildings of old Tempelhof airport. Next Organic is very trend-driven show so if you want to see food/organic megatrends in action, this is the place to visit. The fair presented the latest in Raw Food, Vegan, and organic/sustainable food manufacturing as well as some very interesting regional and glocal (think global, act local:“glocal”) culinary concepts. Add to this a wide range of niche labels and small manufactories and a strong focus on local producers, and you have a very happening trade show indeed. Continue reading
Today is the last day of Vivaness, the biggest European trade show for organic cosmetics. I was in Nuremberg this week to attend the show and had a good time – interesting people, good conversations and some great new niche brands. Vivaness is always inspiring.
Amongst the big German exhibitors were Logocos with Logona, Sante and Heliotrop, Dr. Hauschka and Kneipp, Lavera, Santaverde and Primavera as well as smaller German labels like Benecos, Nonique, Demeter-certified Martina Gebhardt, Speick and Luvos.There were also some interesting international companies – my favourites here include Natura Siberica from Russia and Mádara from Latvia, both of which attended the show last year.
However much I love the products of some of these companies, the best thing about trade shows is the chance to discover new and exciting international brands. Here are some of the companies that I particularly liked – most of them were first-time exhibitors at Vivaness and almost all of them are not (yet) available in Germany. Continue reading
For all those who want a nice compact analysis of the German C&T market in 2012/2013 – here is the article I wrote for SPC Magazine a couple of months ago. It’s the fifth or even sixth time I’ve been writing this country profile over the past ten years and it’s one of my favourite repeat assignments! Enjoy but please respect the copyright: Holding Steady